360i Breaks New Analytical Ground with Proprietary Media Platform Pulse
This month, we competed in the final round of the Franz Edelman Awards – an elite program honoring achievement and impact in operations research and the management sciences. In the program we showcased our proprietary media platform Pulse which uses advanced natural language processing and rocket science algorithms to bid in the paid search auction […]
360i News: SoFi Names 360i Digital Media AOR
As reported by MediaPost here: Following a competitive review, 360i, part of Dentsu Aegis Network, has been named the Digital Media AOR for financial company SoFi. The appointment follows the client’s unveiling earlier this spring of its first major national ad campaign, “Bankless World,” along with the tagline “Don’t bank. SoFi.” Now the finance company […]
360i Press Release: 360i Announces Leadership Promotions for Amanda Abar and Orli LeWinter
New York, NY – April 28, 2016 – 360i today announced the promotions of Amanda Abar from Managing Director, Chicago to Executive Vice President and Orli LeWinter from VP of Strategy & Social Marketing to Senior Vice President of Strategy & Social Marketing. Abar will report to CEO Sarah Hofstetter and LeWinter will report to […]
How Twitter’s New NFL Streaming Partnership Could Change the Entertainment Game
This week, Twitter secured the rights to stream Thursday Night Football games in a partnership with the NFL. The deal gives Twitter the ability to stream 10 live games for free directly to its users. It’s a huge coup for Twitter, and sees the company go from a more bystander role in the sports and […]
What Broke the Internet in March: Tragic #BrusselsAttacks
‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]