Dispatch from SXSW: How Tech is Revolutionizing Leadership
SXSW Interactive, not unlike other festivals and conferences, does its best to cram as many topics, conversations and pieces of information into a short few days. Technology and its intersection with business was a clear favorite this year, as the topic found its way into nearly every conversation on stage. While each session presented varying […]
Dispatch from SXSW: AI Innovation is Happening Now
Artificial Intelligence (AI) is predicted to deliver the next wave of societal transformation, often paralleled with the introduction of the internet and sliced bread. SXSW, considered a bellwether of tech trends, heralds that the “AI Moment” is right around the corner, if not happening right now. The advertising industry has the raw materials to be […]
Dispatch from SXSW: TV Gets Personal
When it comes to viewing television content, the entertainment industry has seen the scale tip enormously from live, real-time viewing to time-shifted viewing. It was therefore no surprise that the evolving TV/entertainment landscape and the challenges that it has created for marketers was a hot topic at SXSW Interactive this year. While the industry has […]
Dispatch from SXSW: The Need for Impactful Entertainment Experiences
We are living in a world where entertainment is omnipresent. Cable networks, streaming services, gaming devices and even social platforms are constantly vying for people’s attention. This continual bombardment of content makes it difficult for entertainment brands to break through and capture the attention of current and potential viewers. The scene at this year’s SXSW […]
On International Women’s Day 360i Took Action for Those Who Couldn’t
Anna is from Texas and her boss threatened to fire her if she opted to participate in International Women’s Day strikes. Kate lives in California and couldn’t afford to cover childcare if she took the day off work. Meanwhile in Maine, Judy lives on a strict budget in an economically depressed area. She supports her […]