Nielsen Confirms What We All Knew: Tweeting Leads to Tune-In
It’s no secret that marketers use social media in conjunction with live events and programming to drive real-time success. This strategy has been exceptionally popular among entertainment brands, with buzzwords like “social TV” and “second-screen” entering – and eventually dominating – the lexicon in that space. While this strategy has become tried-and-true for many entertainment ...
Facebook Algorithm Update Gives Bypassed Posts Second Life
Today, Facebook unveiled an update to its algorithm aimed to resurface older stories that users missed by not scrolling far enough down their feeds. The announcement was made via a press event and a blog post labeled ‘News Feed FYI’ – a new category within the “Facebook for Business” site where the platform will explain ...
Google Test Puts Brands Front & Center via the Knowledge Graph
Google’s introduction of the Knowledge Graph last year marked a notable shift in the company’s approach toward delivering search results. In addition to simply matching user queries to web pages as it has always done, Google began to show a deeper understanding of entities – the real meaning behind certain words and phrases. At its ...
New Pinterest Price Alerts Unlock E-commerce Opportunities
In May, Pinterest caught the attention of brands when it married visual inspiration with actionable information in the form of rich pins, a new feature that provided product information within content posted to the platform. Today, rich pins became even more enticing to marketers, as the company has announced that users will now be able ...
4 Best Practices for BuzzFeed Sponsored Posts
BuzzFeed – dubbed “The Media Company for the Social Age” – has emerged as the preeminent place to browse the most entertaining, viral content on the web. The site is known for its ‘listicles’ (quirky articles comprised of bulleted images or GIFs) but it has also been building out a robust editorial arm that covers ...