The CMO’s Guide to Big Data
Today, we’re releasing a brand new report, called The CMO’s Guide to Big Data, which outlines how the increasing availability of sophisticated reporting and analytics can help marketers make their programs more efficient and capitalize on untapped opportunities. As technology spurs data collection and analytics forward, the effective management Big Data is becoming a necessary ...
#MemeMakers: Q&A with Humans of New York Creator Brandon Stanton
Simple self-publishing tools and the power of sharing have propelled a new crop of influencers from anonymity to Internet fame. In the BuzzFeed era, smart, socially-powered ideas spread fast. Pair a clever hook with a quick reflex and you’ve got yourself a meme. To explore this growing trend, we’re taking a closer look at the ...
Corporate Twitter Wars: When Brands Banter, Consumers Win
Watching celebrities and talking heads duke it out publicly via social media has become a sometimes ugly (but most of the time hilarious) spectator sport that is commonplace in today’s digital age. With “Twitter wars” breaking out left and right, it’s hard to ignore the growing trend – and lately, more and more brands are getting in on ...
How to Evolve Copywriting for Social Media
Community managers represent a new breed of method actors for the Digital Age. They must learn and absorb a set of brand traits and express them in a way that is real and relevant to that brand’s consumer base. It’s here that social copywriting begins and traditional copywriting ends. Today’s most successful community managers are ...
Calling All Startups: Join Our Next Startup Outlook Event
We’re getting ready to host our second Startup Outlook event next Wednesday, Nov. 28, at our NYC headquarters. If you haven’t registered yet, be sure to claim your spot via EventBrite or Meetup, as space is limited. For this event, we’ve hand-picked four of our favorite startups to show us how they are working with marketers to ...