From A to E: 5 Steps for Creating Content that Resonates
Good content marketing isn’t a one-off. It takes strategic rigor and organizational alignment to achieve the speed, scale and continuity to be successful. Our CEO Sarah Hofstetter breaks it down into five best practices – from A to E – in an article she authored for Advertising Age. She advises brand marketers to adhere to […]
Viral vs. Shareable Content: An SEO’s Perspective
“Viral” and “shareable” are two words that are sometimes used interchangeably in the digital space, but – as a recent Social Media Today article points out – they are not one and the same. This is true when it comes to measuring social impact, and perhaps even truer when it comes to meeting SEO objectives. […]
Vendors or Partners? A New Approach to Agency Relationships
As the digital landscape has evolved and publishers and platforms have proliferated, we (agency folks) have picked up a bad habit – and that’s using the V-word: “vendors.” During my tenure in media, I’ve worked across search, performance display and social. In all of these arenas, the term “vendor” was used to describe the publishers, […]
What’s Buzzing: #MyCarMyWay, Vine’s Loop Counter & More
World Cup fever hit a fever pitch this week. Facebook reports that the event has garnered over 1 billion posts, likes, and comments thus far, making it the most talked about event in Facebook’s history. On Tuesday, 360i employees cheered and jeered their way through the USMNT’s final game at this World Cup. And although […]
Weekly Hot Jobs: Browse 360i’s Latest Openings
Attention, job seekers: before you head out for a long holiday weekend, check out the latest openings at 360i. We’re always on the lookout for top-talent to join our team and help us create powerful work on behalf of clients like Coca-Cola, Oreo, HBO, Toyota and more. Right now we have more than 50 job […]