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Digital Marketing & Social Media Blog

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What’s Buzzing: #AmazonCart, reddit Ad Updates & More

The week kicked off with a game-changing partnership announcement from Amazon and Twitter, which will more closely link social chatter with ecommerce. The news was soon followed by two related announcements from Google: (1) Google Shopping Express service will expand to New York and LA and (2) Google Now will soon deliver product alerts based […]

whispsecret

The Marketing Potential of Anonymous Sharing Apps

Ronak Sheth, Strategy Intern at 360i, contributed to this post. You’ve likely read stories about the rapid growth of anonymous sharing apps Secret and Whisper, which are attracting attention from younger, tech-savvy crowds. The two platforms are distinguished by their template-based content outputs – each allows users to share images overlaid with short copy – […]

GoogleNow

Google Now Update Links Search Intent with Physical Stores

Retailers might not be able to read shoppers’ minds, but a new update from Google Now will help them come pretty close. The latest batch of Google Now cards will proactively alert people when they are nearby a store that carries an item for which they’ve previously searched. Launched in 2012, Google Now is a […]

GoogleAdometry

Google Grabs Adometry to Solve Attribution Puzzle

Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers measure the overall performance of their online cross-channel marketing efforts. In a Google+ post, the online media giant stated that bringing Adometry into the fold will beef up the […]

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#Upcycling: Exploring a Trend Tailor-Made for Digital Culture

“Upcycling,” or the creation of new objects from old or used items, is the latest craze in sustainable living. Spurred by the continued growth of the blogosphere and new platforms that are ripe for inspirational visual content (think Instagram and Pinterest), upcycling is quickly becoming a cultural movement driven by digital content. Per the Oxford […]