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How Pinterest’s ‘Visual Search’ Makes Brand Content More Discoverable

Words don’t always cut it for those 17% of daily Pinterest users who are trying to find that perfect something. Sometimes, users just need to see it, to know it’s what they are looking for. Recognizing this need state, the platform rolled out a revolutionary sight-driven tool called, “Visual Search.” Introduced on Monday to IOS, […]

prism

Social Media Cheat Sheet 4.0: A Marketer’s Guide to Today’s Platforms

With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future. While Facebook surpassed its Q3 projected growth and YouTube contributed heavily to a successful […]

Event

360i Speaks at 4A’s CreateTech 2015

360i’s VP of Strategy Sanja Partalo will speak on the panel “Technology, the Future of Storytelling and the Adjacent Possible” with PSFK, PruCenter, Jawbone and Company Cue. For more information on the event, click here.

St. Bernard project still photos

Toyota Creates Inspirational ‘Toyota Effect’ Documentary Series

Most people don’t know what Toyota does when it isn’t making cars. In a new documentary series, The Toyota Effect, Toyota (client) is finding new ways to tell its story and share how the car manufacturer is helping companies across the United States increase efficiencies to make great things happen – from creating more natural […]

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John Lewis’ ‘Man on the Moon’ Campaign in Numbers & Learnings

Client John Lewis’ Christmas ads are more than just commercials. They’re 2-minute stories that tug at heart strings and get people talking. And in the UK they generate the kind of buzz normally reserved for blockbuster movies. This year is no exception. Partnering with age-concern charity, Age UK, John Lewis’ ‘Man on the Moon’ ad seeks to […]