Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Digital Marketing & Social Media Blog


Facebook’s New Relevance Score Measures Content Success from 1-10

This past week, Facebook announced it would begin showing a ‘relevance score’ that rates ads based on how well content is received by a target audience. While Facebook’s Ad Delivery system isn’t new, and has been operating with a relevance score in the background for years, this is a strategic move to offer more transparency […]


‘Feel the Feelings’ in Oreo’s Valentine’s Day Effort for #RedVelvetOreo

This Valentine’s Day, 360i client Oreo is giving everyone—especially skeptical Millennials who aren’t exactly enthusiastic about the holiday—something they can love: stories about awkward, unexpected romance. Featuring the brand’s newly released Red Velvet flavored Oreos, the campaign centers around the idea that Red Velvet seems to have a certain “effect” on people, no matter their […]


Twitter-Google Deal Signals New Era of Search & Discovery

Last night, in advance of today’s Twitter earnings call, Bloomberg announced a deal between Twitter and Google that would make tweets more searchable online. By mid-year, tweets will become visible in Google’s search results as soon as they are posted via a new direct link between Google and Twitter’s Firehose data stream. This is a […]


Facebook Tests Beacon Tech with Launch of New Place Tips Feature

Yesterday, Facebook announced the launch of Place Tips, a new feature that will surface location-specific content, including friends’ recommendations and information about nearby shops and landmarks, based on where users are. It is designed to enhance the Facebook experience by using GPS, wi-fi and Bluetooth beacons to deliver relevant and useful information and tips derived […]


Update: Twitter Rolls Out New Features

Earlier this month, we shared some product updates for Twitter that were announced during this year’s International Consumer Electronics Show (CES), and now Twitter is rolling out these features faster than anticipated. With a special announcement this past Tuesday from actor and 2015 Oscars host Neil Patrick Harris, Twitter formally revealed its new mobile video […]