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Digital Marketing & Social Media Blog

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GoogleNow

Google Now Update Links Search Intent with Physical Stores

Retailers might not be able to read shoppers’ minds, but a new update from Google Now will help them come pretty close. The latest batch of Google Now cards will proactively alert people when they are nearby a store that carries an item for which they’ve previously searched. Launched in 2012, Google Now is a […]

GoogleAdometry

Google Grabs Adometry to Solve Attribution Puzzle

Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers measure the overall performance of their online cross-channel marketing efforts. In a Google+ post, the online media giant stated that bringing Adometry into the fold will beef up the […]

redship

#Upcycling: Exploring a Trend Tailor-Made for Digital Culture

“Upcycling,” or the creation of new objects from old or used items, is the latest craze in sustainable living. Spurred by the continued growth of the blogosphere and new platforms that are ripe for inspirational visual content (think Instagram and Pinterest), upcycling is quickly becoming a cultural movement driven by digital content. Per the Oxford […]

reddit-stickers

5 Things Brands Should Know about Advertising on reddit

Last week, reddit, the extremely popular link-sharing social site, updated its capabilities for advertisers. Brands can now target posts based on a user’s general location (country or metropolitan area, as indicated by IP address) with the promoted posts featuring simple icons to notify users. The self-proclaimed Front page of the Internet, features thousands of sub-categories, […]

Shortys_mamming

#Mamming Takes Home Golden Award of Montreux

The Golden Award of Montreux has named 360i’s #Mamming initiative as the top non-profit campaign of the year in digital. Launched by two female creatives at 360i, one a breast cancer survivor herself, the effort took aim at the inherent awkwardness of mammograms and spurred a global meme that reminded people to visit the doctor […]