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John Lewis’ ‘Man on the Moon’ Campaign in Numbers & Learnings

Client John Lewis’ Christmas ads are more than just commercials. They’re 2-minute stories that tug at heart strings and get people talking. And in the UK they generate the kind of buzz normally reserved for blockbuster movies. This year is no exception. Partnering with age-concern charity, Age UK, John Lewis’ ‘Man on the Moon’ ad seeks to […]

News

360i News: Ice Bucket Challenge: Can Lightning Strike Again?

As reported by The New York Times here: Ice in a bucket became lightning in a bottle this summer, raising awareness and a record $115 million to combat the rare disease amyotrophic lateral sclerosis. Former President George W. Bush, Taylor Swift, LeBron James, Bill Gates and millions more social media users participated in the Ice Bucket […]

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Influencer Spotlight: Catching Up with Ashley Hesseltine

With the rise of Instagram stars like Elliot Tebele and The Fat Jewish, the platform has become a go-to for comedians looking to reach a broader new audience while tapping into the latest social media trends. In the landscape of Instagram parody accounts, stand-up comedian Ashley Hesseltine has managed to break through the clutter with […]

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Target Introduces World’s First Social Network for Trick-or-Treating

Trick-or-treating hasn’t changed much in decades, but this year it received a big upgrade. Every year kids talk about the go-to houses for trick-or-treating in their neighborhoods – the ones with the spookiest decorations, most fun parties, and, of course, the best candy. Target wanted to be everyone’s wingman this year in ensuring they had the most […]

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Lean Cuisine Celebrates Women’s Accomplishments in NYC Art Installation

Earlier this week client Nestlé Lean Cuisine hosted a two-day art installation in New York City’s Grand Central Terminal to showcase how women are weighing themselves differently by weighing their accomplishments, not their bodies. The effort follows the brand’s #WeighThis social campaign launch this past summer, where Lean Cuisine asked women to share how they […]