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Digital Marketing & Social Media Blog

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Yahoo-Native-Ad

Yahoo Introduces Image-Rich Native Ads in Mobile

At CES earlier this year, Yahoo CEO Marissa Mayer announced that the company would overhaul its ad business to provide marketers with more opportunities to reach their audiences. Since then, Mayer has made good on that promise with the launch of Gemini and the introduction of native placements that integrate within Tumblr and other platforms […]

+postad

Google Touts Success Following +Post Ads Beta Launch

In December 2013, Google announced the beta launch of Post+ ads, which allowed advertisers to seamlessly turn their Google+ post content into engagement ads to be served across the Google Display Network. Six months later, Google has released the results of its early test campaigns – and they are promising for advertisers. Our contacts at […]

Twitter-Mute

What Marketers Need to Know about Twitter’s Mute Button

Twitter is rolling out a new feature that will allow users to edit select individuals out of their timelines – without formally unfollowing them. While Mute will be a useful and welcome update for most individual users, marketers will want to be cognizant of how it could impact their brands’ reach on the platform. The […]

AudienceInsights

Facebook Unveils Powerful Audience Insights Tool

Facebook has unveiled a new tool that will help marketers gain a deeper understanding of their customers. Called “Audience Insights,” the new offering provides a treasure trove of data around geography, demographics, purchase behavior and more. Audience Insights differs from Page Insights in that the new tool includes information captured from beyond a brand’s Page. […]

Unsungbacon-cover

Oscar Mayer Champions Unsung Bacons in New Campaign

Oscar Mayer has partnered with 360i to promote two “unsung” bacons of the world – Turkey and Michael – by pulling them out of the shadows and into the limelight for the first time ever. The “Unsung Bacon” campaign centers around Oscar Mayer’s quest to get Emmy-Award-winning composer Michael Bacon the most Twitter followers in […]