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Digital Marketing & Social Media Blog

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subway

SUBWAY® Selects 360i as Global Social AOR

We’re excited to announce that SUBWAY® has selected 360i as its global social agency of record, following a competitive review. SUBWAY is the world’s largest QSR by number of locations and third largest by revenue. In our new role as social AOR, SUBWAY has tapped us to develop and execute the brand’s overall social strategy, ...

brazil

Bem vindos! 360i Brazil Opens for Business

Today we’re excited to announce the opening of our new office in São Paulo and the official launch of 360i Brazil. It’s been a big year for 360i expansion – this latest outpost follows the opening of our first international offices in London and Toronto earlier this year. Our decision to expand into Brazil now ...

dunkin

What’s Buzzing: Instagram Ads, Vine TV Spots & More

Today’s edition of “What’s Buzzing” highlights brands that are staying relevant through inter-brand conversations and amplifying the impact of traditional campaigns through social media. As Vine and Instagram duke it out for consumer attention, brands are leveraging the platforms by building them into other forms of media and tapping into their most influential users. Read ...

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‘Aspirational Nostalgia’ & Marketing in the Real World

Whole Foods, the supermarket chain known — at least to marketers — for designing a shopping experience that taps into our evolutionary past as hunter-gatherers, is tapping into a different bit of our past. They’re going to start selling vinyl LPs. Although this reflects a purchase trend among Millennials, I see it as an example of a ...

doritos-locos-shell-hed-2013

What’s Buzzing: Social-Informed DOOH, Tweet-Stamped Tacos & More

Labor Day has unofficially marked the end of summer and the beginning of the fall season. Today, in our new “What’s Buzzing” series, we’re counting down the top social media stories that made headlines during this first week of the fall season – from social-by-design campaigns and businesses to new features in the Facebook News ...