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Digital Marketing & Social Media Blog

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4 Insights into Consumer Indecision & Choice Paralysis

Have you ever gone to a shoe store and been unsure which sneakers to buy? Have you ever debated with coworkers what you should eat for lunch? If so, you’ve experienced one of the most common and understudied phenomena impacting a consumer’s pathway to purchase: Choice Paralysis. 360i’s Insights & Planning team recently investigated choice […]


Influencer Spotlight: Catching Up with Ryan Fitzgibbon

Ryan Fitzgibbon is the creative trailblazer behind Hello Mr., a new-age print & digital magazine that’s redefining gay media culture for the millennial generation. Frustrated by the unending clichés and misrepresentations in gay lifestyle publications, Ryan launched a Kickstarter campaign aspiring for a more authentic, diverse portrayal. The project struck a chord with users, and […]


360i Goes Purple in Support of LGBT Youth & #SpiritDay

Today, thousands of individuals, companies, celebrities and organizations will show support for LGBT youth and take a stand against bullying as part of a cause called #SpiritDay. In partnership with the Dentsu Aegis Network, 360i will be joining in this cause, to send a message of solidarity and acceptance to LGBT youth by “going purple,” […]


Report: Alibaba & The Future of Global Marketing

While Alibaba Group, one of the world’s largest ecommerce companies, recently made financial headlines for its historic IPO, the emergence of the group also has substantial implications for the future of global online marketing. Unlike other ecommerce networks, Alibaba Group consists of subsidiaries that encompass the full purchase cycle: an online destination where consumers discover, […]