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Digital Marketing & Social Media Blog

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Yahoo Follows Google’s Move to Encrypted Search

Yahoo has made secure search its default setting for all users, meaning that marketers monitoring referral traffic via the engines will experience even greater keyword data loss in their SEO reporting. Earlier this fall, we reported on Google’s move to 100 percent secure search – a significant update in the SEO space considering Google’s dominance ...

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What’s Buzzing: #JanuAny GIFs, Improv Flavor Songs & More

Google’s purchase of Nest gave people something to talk about earlier this week. And as the Golden Globes kicked off this year’s “award season,” some brands chose to jump in and participate in the conversation around the event. Keep reading for more details and some new features from Facebook and Tumblr. SUBWAY Launches Mid-month #JanuANY ...

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Facebook Simplifies Ad Program by Shuttering Sponsored Stories

Facebook plans to sunset its Sponsored Stories ad offering in April, per an announcement on its Developers blog earlier this week. Sponsored Stories are those ads that feature friends’ interactions with Sponsored Pages, such as Likes, comments and check-ins. The product, while successful, has seen its share of controversy since launching in 2011 – culminating ...

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5 Best Practices for Creating Ads on Instagram

It’s been an exciting six months for Instagram. On the heels of the launch of its video feature, Instagram announced it would be rolling out ads to further grow the prospering business, now home to more than 150 million users. To launch its ad platform, Instagram collaborated with ten partners, including 360i client Ben & ...

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What’s Buzzing: #SelfieOlympics, ‘Girls’ on Snapchat & More

Last month, OMMA named 360i its Agency of the Year – and this week, the full story was published in MediaPost. We’re incredibly humbled by this honor and share the win with our clients and partners. Other items of note around the industry include an innovative campaign from HBO, platform updates from Vine and Twitter ...