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Digital Marketing & Social Media Blog

Recent
20130304-full

Programmatic Buyers Must Follow Different Rules in the News Feed

This byline was originally published in AdExchanger.  With Facebook Exchange expanding its canvas to the desktop News Feed, marketers face a new set of challenges. Unlike traditional publisher websites, the new Facebook environment presents a land grab involving disparate parties, namely content and community managers, social-ad buyers and programmatic-ad buyers. The News Feed began as a ...

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Nielsen Confirms What We All Knew: Tweeting Leads to Tune-In

It’s no secret that marketers use social media in conjunction with live events and programming to drive real-time success. This strategy has been exceptionally popular among entertainment brands, with buzzwords like “social TV” and “second-screen” entering – and eventually dominating – the lexicon in that space. While this strategy has become tried-and-true for many entertainment ...

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Facebook Algorithm Update Gives Bypassed Posts Second Life

Today, Facebook unveiled an update to its algorithm aimed to resurface older stories that users missed by not scrolling far enough down their feeds. The announcement was made via a press event and a blog post labeled ‘News Feed FYI’ – a new category within the “Facebook for Business” site where the platform will explain ...

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Google Test Puts Brands Front & Center via the Knowledge Graph

Google’s introduction of the Knowledge Graph last year marked a notable shift in the company’s approach toward delivering search results. In addition to simply matching user queries to web pages as it has always done, Google began to show a deeper understanding of entities – the real meaning behind certain words and phrases. At its ...

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New Pinterest Price Alerts Unlock E-commerce Opportunities

In May, Pinterest caught the attention of brands when it married visual inspiration with actionable information in the form of rich pins, a new feature that provided product information within content posted to the platform. Today, rich pins became even more enticing to marketers, as the company has announced that users will now be able ...