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360i Summit: The Science of Building Audiences with Twitter’s Deb Roy

This is the third post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. For a preview of the posts to follow, please view our teaser post, “The Top 10 Highlights from 360i’s Marketing Leadership Summit.” At this year’s event, we explored how to “Reimagine (Almost) […]

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360i Summit: Reimagine Marketing & Featured Marketer Case Studies

This is the second post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. For a preview of the posts to follow, please view our teaser post, “The Top 10 Highlights from 360i’s Marketing Leadership Summit.” At this year’s event, we explored how to “Reimagine (Almost) […]

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360i Summit: Reimagine Behavior with Charles Duhigg

This post marks the first of our event content series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. For a preview of the posts to follow, please view our teaser post, “The Top 10 Highlights from 360i’s Marketing Leadership Summit.” At this year’s event, we explored how to “Reimagine (Almost) Everything,” […]

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The Top 10 Highlights from 360i’s Marketing Leadership Summit

The 2015 360i Marketing Leadership Summit last week in New York City drew a record audience of more than 350 marketing leaders. At this year’s event, we explored how to “Reimagine (Almost) Everything,” and learned how some of the world’s leading marketers and media companies are navigating change and shaping the future of our industry as […]

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What Marketers Need to Know from Twitter’s #VideoNow Presentation

In its recent presentation, #VideoNOW, Twitter showcased the latest updates to its Amplify product and its new Moments tab, and it shared how its video product and real-time nature is differentiated from other social platforms. During the event, which took place at the Highline Studios in New York, and which notably was the first public […]