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360i Press Release: 360i Launches Crisis Management Practice and New Crisis Monitoring Technology

NEW YORK — June 16, 2015 — Award-winning agency 360i today announced the launch of a Crisis Management practice, an advanced brand reputation management offering that combines social marketing best practices with crisis preparation planning, strategy and social listening. In addition, the agency has developed a proprietary technology to automatically monitor online brand buzz and […]

Euro 2016 vs COPA America: How Brands Can Win on Both Sides of the Pond

This summer, football fans on both sides of the Atlantic have plenty to talk about, with the COPA America and Euro 2016 tournaments taking place in the USA and France respectively. The COPA America Centenario soccer tournament kicked off on June 3, this year buoyed by the additional excitement of the United States playing host […]

The Quarterly Social Media Cheat Sheet: A Guide to Today’s Platforms

From minor creative enhancements to platform-changing algorithms, Q1 2016 brought new marketing potential to the social landscape. In 2015, we saw updates to social platforms that dramatically changed social for both users and marketers. In Q1 of 2016, the social platforms ironed out significant updates to Facebook Messenger, Live Video and 360-degree video based on […]

Apple Introduces New Paid Search Product to Drive Discovery in App Store

Apple announced a new paid-search product for its App Store today, giving advertisers and developers a new way to drive discovery of their apps. This is a significant development for any brand that has an app, because as app creation and usage proliferates, discovery becomes increasingly challenging in a crowded marketplace. Apple reports that over […]

When & How to Enter the Conversation Around Holidays like #DonutDay?

These days, it seems like every day is some kind of holiday. From #BestFriendsDay to #MargaritaDay, these hashtag holidays saturate social media feeds, tempting brands to jump in on the conversation. Yet, despite the wide-spread appeal, should brands even be a part of the conversation? The answer is yes, if done correctly. It is important […]