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360i Report: The Marketing Leadership Playbook

Executive Summary Our industry is moving through an accelerated transition from TV-led to digitally led marketing with digital set to surpass TV ad spending for the first time in 2016, creating the need for marketers to “Reimagine (Almost) Everything.” Rapid advancements in technology and dramatic changes in consumer behavior continue to transform marketing, media and […]

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3 Winning Strategies for Holiday Shopping Ad Success

As the holidays approach, many retailers are beginning to make preparations for the end of the year and the major shopping opportunities that come with Black Friday and Cyber Monday. While holiday strategies span many facets of a retailer’s business, one major growth area that marketers could see great success from focusing on this year is […]

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Reimagine (Almost) Everything: 360i’s Marketing Leadership Playbook

Our industry is moving through an accelerated transition from TV-led to digitally led marketing with digital set to surpass TV ad spending for the first time in 2016. It is time for marketers to “Reimagine (Almost) Everything.” Just released, 360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing […]

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Coffee-mate Hires Joel Hubbard as Holiday Flavors Expert

Just in time for the holidays, client Nestlé Coffee-mate expanded its marketing department – hiring Joel Hubbard as its new Holiday Flavors Expert. Joel currently resides in California, and enjoys sports, music and exploring his roots through travel. He is also a multicultural gingerbread man. Over the next couple months Coffee-mate will share Joel’s story […]

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360i Summit: Reimagine Content & Context with Spotify’s Seth Farbman

This is the final post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. At this year’s event, we explored how to “Reimagine (Almost) Everything,” and learned how some of the world’s leading marketers and media companies are navigating change and shaping the future of our […]