Startup Outlook Issue 5 — The Shopping Edition
This month’s Startup Outlook report focuses on the emerging platforms that are changing the way brands and consumers connect both digitally and in-store. Social commerce, mobile commerce, crowdsourcing and SEO all play a part in this transformation, and provide the basis for this month’s featured companies: BloomReach, Quirky, Shopkick, Swirl and Wrapp. [Editor’s Note: To ...
Odwalla Named Best Beverage Website by the WebAwards
Earlier this year, 360i client Odwalla completely redesigned its website to engage consumers with the vibrant and whimsical nature of the brand and better articulate the various product offerings available under the Odwalla umbrella. The new website was recently named the Best Beverage Website by the WebAwards, which honor Outstanding Achievements in Web Development. Centered ...
Under the Hood of Facebook’s New Custom Audiences
In early September, Facebook launched a new targeting feature called “custom audiences.” Custom audiences allows advertisers to use encrypted personal information about users, including their email, phone number and Facebook user ID, and match it to their CRM databases. The result is that marketers can sync both online and offline data, and target their offline ...
Cheeseburgers, Check-ins & Charity
How Kraft Cheese brought Five Guys and Feeding America together on National Cheeseburger Day For National Cheeseburger Day (September 17), Kraft Cheese, official sliced cheese provider for Five Guys Burgers and Fries, celebrated the occasion by joining forces with the burger giant for a charitable mobile check-in play. For every time a customer checks in ...
5 Google Webmaster Tools that Marketers Can Put to Work Today
Google Webmaster Tools is an ever-evolving resource that helps marketers to better understand the health of their websites – straight from the horse’s mouth. Yet, as Google continually updates the features to this tool, it can be challenging for webmasters to keep up. Webmaster Tools currently provides a wealth of website data – search query ...