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Digital Marketing & Social Media Blog

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Facebook Simplifies Ad Program by Shuttering Sponsored Stories

Facebook plans to sunset its Sponsored Stories ad offering in April, per an announcement on its Developers blog earlier this week. Sponsored Stories are those ads that feature friends’ interactions with Sponsored Pages, such as Likes, comments and check-ins. The product, while successful, has seen its share of controversy since launching in 2011 – culminating […]

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5 Best Practices for Creating Ads on Instagram

It’s been an exciting six months for Instagram. On the heels of the launch of its video feature, Instagram announced it would be rolling out ads to further grow the prospering business, now home to more than 150 million users. To launch its ad platform, Instagram collaborated with ten partners, including 360i client Ben & […]

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What’s Buzzing: #SelfieOlympics, ‘Girls’ on Snapchat & More

Last month, OMMA named 360i its Agency of the Year – and this week, the full story was published in MediaPost. We’re incredibly humbled by this honor and share the win with our clients and partners. Other items of note around the industry include an innovative campaign from HBO, platform updates from Vine and Twitter […]

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Yahoo Announces Revamped Ad Business at CES

At CES this week, Yahoo CEO Marissa Mayer announced a major overhaul to Yahoo’s ad business that will present marketers with expanded opportunities to reach their audiences across the web. The updates will catapult Yahoo further into the ad tech space by evolving the automated buying capabilities afforded by its ad products and giving innovative […]

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What’s Buzzing: Smart Car Selfies, Instagram Slideshows & More

The year wrapped up with some exciting social media campaigns care of brands maximizing on the holidays and New Year festivities. From saying ‘Thank You’ to capturing special moments, read on to learn about some of the major marketing success stories that rounded out the year. Tesco Gives a #BigThankYou via YouTube The holiday season […]