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Digital Marketing & Social Media Blog

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shopping

Google: PLAs Will Soon Become Shopping Campaigns

Google announced this week that all existing Product Listing Ads (PLA) campaigns will transition to Shopping campaigns in August. Initially launched in Beta in Q4 2013, Google has recently made Shopping campaigns available to all advertisers as well as extended API development support. Shopping campaigns were designed by Google to help streamline campaign management through ...

openingday

Scotts Lawn Care Amplifies MLB Partnership with Social Play

Baseball season is back in full swing and Scotts Lawn Care, an official partner of Major League Baseball (MLB), is helping fans celebrate Opening Week in style with a series of activations that celebrate America’s pastime – and the iconic green grass that populates ballparks nationwide. The integrated campaign includes a re-launch of the @ScottsLawnCare ...

nofish2

What’s Buzzing: Heated Bus Stops, Safety Dance Battles & More

Earlier this week, Facebook announced its acquisition of Oculus for $2 billion – a bold statement when it comes to the future of VR technology and social. Mark Zuckerberg noted that this new purchase, “has the chance to create the most social platform ever, and change the way we work, play and communicate.” As Facebook ...

Oculus Rift Facebook

Facebook-Oculus Deal Hints at Bigger VR Trend on the Horizon

Facebook has bought virtual reality technology company Oculus VR, Inc. for a reported $2 billion. Oculus is known for its flagship product, the Oculus Rift, a gaming-oriented virtual reality headset that started as one of the most successful Kickstarter projects of all time. The Rift has generated a huge level of buzz in the industry, ...

gmail4

Gmail’s New Visual Promotions Tab Gives Brands Richer Creative Opps

Google has announced a trial update to Gmail which would provide users with a completely different look to their inboxes. Gmail users that opt-in and are selected for the trial will be given the ability to toggle the Promotions tab of their Gmail inbox between the standard view and a more visual “grid view” as ...