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Lessons From 360i’s Marketing Leadership Summit: Personal Power

Personal power comes from your personal qualities, who you are as an individual regardless of your job, your money or your name. Arguably, personal power is the most innate but the most difficult to recognize and wield. Last week, 360i held its eleventh annual Marketing Leadership Summit, a day of inspiring programming that brought together […]

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Lessons from 360i’s Marketing Leadership Summit: Positional Power

360i’s annual Summit is not only a fantastic place for marketers to exchange ideas and learn from each other, but also an opportunity to be inspired. During this year’s Summit, the audience heard from industry leaders about leveraging the power of your personality and knowledge, but some of the most inspiring moments came from stories around […]

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Where to Find 360i at Advertising Week

Next week, advertisers, marketers, agency folk, brand executives and more will convene in New York City’s Time Square for the 13th annual Advertising Week. The week will host leaders in the marketing and entertainment industries for programming designed to share their visions, passions and practices for the advertising industry. 360i will be out in full […]

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Lessons From 360i’s Marketing Leadership Summit: Content Power

Everyone knows the saying, “Knowledge Is Power” and marketers in particular know this notion could not be truer. Whether it is behavioral audience insights that inspire the next brand campaign or historical content performance that helps strengthen a pitch, the continued and increasing availability of data and knowledge allows us to produce measurably better work. […]

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What Marketers Should Know About Facebook’s Mobile Optimization

Recently, Facebook announced that the platform will begin to prefetch content on mobile to expedite mobile site load time by 29% or 8.5 seconds. Prefetching means that the platform will begin pre-loading organic and paid link content in the News Feed before a link is ever tapped. On average, a Facebook user waits approximately 8-14 […]