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Author and Bravo Star, Jill Kargman On Marketing to Modern Day Moms

Jill Kargman is an author, life-long New Yorker, and star of Bravo’s hit comedy series Odd Mom Out. Her creative output, whether for her novels or her on screen character Jill Weber (a parody of herself and her family), reimagines how society and marketers think of modern day moms, Upper East siders and even ‘socialites’, a characterization […]

Q2 Cheat Sheet

The Quarterly Social Media Cheat Sheet: A Guide to Q2’s Platform Updates

As users and brands turn more to social networks to drive their communication and businesses, we’ve seen the social ecosystem continue to update and improve to exceed the needs of users and businesses. From small updates like tweaking the Facebook News Feed algorithm to platform-changing features like Instagram Stories, we saw three key trends emerge […]

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Google’s New Showcase Ads: Everything Marketers Need to Know

In a recent announcement, Google unveiled showcase ads, a new product listing ad (PLA) format which will go live on select mobile inventory traffic in Q3. Building off of Google’s other extension opportunities like seller ratings and merchant promotion, showcase ads will offer a more immersive ad experience that will both enrich the search engine […]


SXSW PanelPicker: Cast Your Vote to Help 360i Take the Stage

It’s August, but SXSW is already upon us! The 2017 SXSW PanelPicker is now open for community voting and anyone can weigh in on which sessions they want to see hit the stage in Austin, this March. This year, we’re excited to have three panels in the running that we think you’ll love. Our panel topics […]


#WineWednesday Panel Recap: Influencers Dish on Instagram Stories, Agency Pitches and Authenticity

Last night, notable influencers Nicole Balch, Kevin Lu, John Stoffer and Sian-Pierre Regis gathered at 360i’s Chicago office for a WOMMA #WineWednesday event. Over the course of the hour-long panel discussion, moderated by 360i’s SVP of Influencer Marketing Rebecca McCuiston, the four influencers hit on some of the industry’s most challenging pain points: authenticity, ever-changing […]