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Digital Marketing & Social Media Blog

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A Marketer’s Guide to Using Third-Party Data for Programmatic Advertising

Third-party data – the term is a constant in the programmatic world and in the trades, but how many marketers can confidently attest to knowing exactly what it is and what they can do with it? Programmatic advertisers use third-party data every day to increase campaign efficiency by identifying desired audiences and allotting ad spend […]

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360iU: Q&A Event with Renowned ‘Mad Man’ Stuart Elliott

Our in-house education arm, 360iU, recently welcomed former New York Times “Mad Man” Stuart Elliot to the agency to discuss his storied career as a journalist following and covering the advertising industry for over 35 years. During a Q&A with 360i CEO Sarah Hofstetter, Stuart shared his perspective on following advertising through two decades of […]

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360i Explores Facebook Place Tips at Dominique Ansel Bakery

Facebook recently announced the launch of Place Tips, a new feature that surfaces location-specific content including friends’ recommendations and information about nearby shops and landmarks. It is designed to enhance the Facebook experience for users by using GPS, Wi-Fi and Bluetooth beacons to deliver relevant and useful information and tips above the newsfeed. It is […]

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How Marketers Can Use Data to Power SEM Efforts

Since pay-per-click programs first launched in the mid-1990s, Search Engine Marketing (SEM) has been an effective way for marketers to connect with consumers who are actively seeking out a brand’s services or products. However, as search demand has grown, factors like costs, management complexities and competition have significantly increased. To overcome these challenges, tools and […]

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SXSW CHEAT-SHEET: 360i’s Guide to SXSW Interactive 2015

Just released, our SXSW CHEAT-SHEET – a curated guide to all things SXSW Interactive 2015. With the conference just around the corner, now is the time for attendees to begin planning their strategies for navigating the awesome chaos that awaits them in Austin. In the below guide are our recommendations for the best sessions for marketers to attend, […]