360i Named Digital AOR for Ben & Jerry’s
Today, we are proud to announce our new partnership with Unilever and its Vermont-based ice-cream brand, Ben & Jerry’s. Ben & Jerry’s has selected 360i to serve as the brand’s strategic digital agency of record for its U.S. package and retail business, overseeing its digital strategy and creative activation, social marketing and select media planning ...
Oreo Daily Twist Receives Highest Distinction in Facebook’s Studio Awards
We’re excited to announce that the Oreo Daily Twist campaign, an effort from 360i and Draftfcb, has taken home top honors in the 2013 Facebook Studio Awards. Oreo was the only recipient of the Blue Award – a ‘Best in Show’-like honor reserved for the top-scored campaign among thousands of entries. The Oreo Daily Twist ...
Q&A with Univision’s David Beck: Harnessing the Power of Social TV
David Beck is SVP and General Manager of Social Media for Univision Communications Inc. He was recently named the Latin Social TV Marketer of the Year by the Social TV Awards. We interviewed David to learn more about Univision’s approach to social TV and how the network is innovating the viewing experience for its audience. ...
Beyond the Screen: How TV Shows are Extending the Story to Digital
What was the latest great story you read? Maybe not read, but watched? Or heard? For me, it was the GIRLS episode “I Get Ideas.” Lena Dunham hit it out of the park again with a raw story to which every 20-something girl could relate. An immense amount of time and effort goes into developing ...
Scotts Miracle-Gro Brings the Outside In with Fresh Digital Campaign
In appreciation of Earth Day, 360i client Scotts Miracle-Gro is encouraging consumers to re-think their day—motivating them to take the things they would normally do inside, outside. Today, the brand unveiled a new digital campaign, called Take It Outside, in an effort to get people to appreciate what’s outside their window and experience all the ...