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Recent

Exploring the Worlds of AR & AI at the 2018 Fast Company Innovation Festival

This week at 360i’s New York headquarters, we hosted a session as part of the Fast Company Innovation Festival in partnership with Unity, and our client Fossil. The annual Fast Company Innovation Festival brings together thousands of forward-thinking creators, makers, inventors, entrepreneurs, and emerging leaders from across the country and around the globe who are […]

The Future Of Search Has No Keywords

In a new piece for AdExchanger’s “Data-Driven Thinking” column, 360i’s CEO, Jared Belsky writes, “The time for the next great evolution of search is upon us, and there is too much revenue and opportunity left on the floor.” While search has long been about keywords (think: Lycos, AltaVista and Ask.com), Jared argues that this model […]

With the launch of Portal, Facebook taps into the power of Voice

Facebook is kicking-off Q4 with what could be the most-wanted product of the 2018 holiday season. Today, Facebook announced Portal and Portal+, two Alexa-enabled, video chatting devices that are designed to help people feel closer to friends and family. Over the past few years, Facebook has made advancements and investments to fulfill its mission of […]

Bid Caching: Breaking Down the Facts

Is bid caching beneficial or deceiving as a programmatic auction technique? Over the last few weeks, the digital advertising industry – from ad trades to exchanges and supply-side platforms (SSPs) – has been deliberating this previously unknown practice. The catalyst? An article published by AdExchanger calling out the SSP Index Exchange (IX) for bid caching. […]

No Sugarcoating: Keeping It Real with Absolut Grapefruit

To celebrate the launch of Absolut Grapefruit, we worked with actor Jesse Tyler Ferguson (a.k.a. Mitchell from the Emmy-award winning “Modern Family” series) to prove how refreshing transparency can be with a series of humorous spots that remove the sugarcoated filters from relatable social scenarios. From letting a colleague know that he was only invited […]