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Digital Marketing & Social Media Blog

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Yahoo Announces Revamped Ad Business at CES

At CES this week, Yahoo CEO Marissa Mayer announced a major overhaul to Yahoo’s ad business that will present marketers with expanded opportunities to reach their audiences across the web. The updates will catapult Yahoo further into the ad tech space by evolving the automated buying capabilities afforded by its ad products and giving innovative […]

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What’s Buzzing: Smart Car Selfies, Instagram Slideshows & More

The year wrapped up with some exciting social media campaigns care of brands maximizing on the holidays and New Year festivities. From saying ‘Thank You’ to capturing special moments, read on to learn about some of the major marketing success stories that rounded out the year. Tesco Gives a #BigThankYou via YouTube The holiday season […]

2013

Our 25 Most-Read Digital Marketing Stories of 2013

Our agency blog is the place where our employees share their insights and expertise with our extended team, clients and the industry at large. More than 70 employees contribute to the 360i blog, weighing in on topics including search, social, startups and everything in between. Here’s a recap of our top 25 posts of 2013: […]

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What’s Buzzing: Queen Bey, Digital Jumbo Jets & More

This week, Twitter released a conversion tracking tool to help DR marketers better analyze the ROI of their Promoted Tweets (read 360i’s POV here). In other platform news, Facebook announced its testing of auto-play video ads in the News Feed – an update that could change how brands tell stories a on the platform. In […]

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Vine’s Vanity URLs Allow Marketers to Create Branded Destinations

Vine is introducing vanity URLs – a move that has the potential to evolve the popular app from a social platform to a brand destination. Earlier this week, Twitter notified its strategic partners via email that Vine users (including brands on the platform) will be able to register for vanity URLs. This means that for […]