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Digital Marketing & Social Media Blog

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What the Colliding Worlds of Search & Display Mean for Marketers

Back in the early days of search engine marketing, creating an ad was simple. There was a headline, two description lines and a display URL, as shown in this sample search ad from 2007. Search ads have since grown in complexity, as site links, location extensions, social extensions and more have made their way into ...

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Toyota’s Sandy Relief Doc Aims to Drive 1MM Meal Donations

Nine months after Superstorm Sandy created havoc along the East coast, communities are still feeling its devastating effects.  To help in the recovery process, Toyota, along with 360i, recently launched its “Meals Per Hour” program – a partnership with Food Bank For New York City to help residents in New York’s Far Rockaways who were ...

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Alamo Social Gaming Suite Reimagines Classic Car Games for the Digital Age

This summer, Alamo Rent a Car is putting a social spin on those classic road trip games with which America grew up. The brand’s new ‘Games 2 Go’ campaign marries the old with the new in a suite of social-by-design games that amplify family fun and help create more memorable family vacations. Alamo Games 2 ...

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OREO Wins Grand Prix Award & 6 Total Lions at Cannes

360i client Oreo has won six Lions, including the coveted Grand Prix Award in the Cyber category, at this year’s Cannes International Festival of Creativity. The distinctions come following a year of exciting and groundbreaking work for Oreo, which kicked off last June with an ambitious 100-day content effort called ‘Daily Twist’ that propelled the ...

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Hey Instagram, I Like the Way You Move

When it comes to content, the real-time nature of social media has led us to embrace a ‘shorter-is-better’ philosophy. GIFs are the new ‘clips,’ 140-character messages are the norm for social status updates and – thanks to services like Instagram – beautiful images can be shared within seconds of capture. In vein with this trend, ...