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Digital Marketing & Social Media Blog

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cannes

OREO Wins Grand Prix Award & 6 Total Lions at Cannes

360i client Oreo has won six Lions, including the coveted Grand Prix Award in the Cyber category, at this year’s Cannes International Festival of Creativity. The distinctions come following a year of exciting and groundbreaking work for Oreo, which kicked off last June with an ambitious 100-day content effort called ‘Daily Twist’ that propelled the ...

insta

Hey Instagram, I Like the Way You Move

When it comes to content, the real-time nature of social media has led us to embrace a ‘shorter-is-better’ philosophy. GIFs are the new ‘clips,’ 140-character messages are the norm for social status updates and – thanks to services like Instagram – beautiful images can be shared within seconds of capture. In vein with this trend, ...

digiday1

360i Takes Home Top Agency Honors at Digiday Awards

We are thrilled to announce that Digiday has awarded 360i with top agency honors in this year’s Digiday Awards competition, which recognizes excellence and breakthrough achievement in digital media, marketing and advertising. 360i was the only agency to win across multiple categories. In the ‘Judge’s Pick’ portion of the competition, Digiday’s editorial team named us the ...

dadtatscover

Oreo Helps Fans Honor Their Fathers with ‘Dad T@ts’

Today, Oreo is bringing a little wonder to Father’s Day by creating custom ‘ink’ dedications for fans in social media. Following the fanfare that Mother’s Day brings, the brand is helping ensure dad gets the love he deserves too. The digital campaign, called ‘Oreo Dad T@ts,’ inspires people to celebrate dad in a fun, imaginative ...

facebook-hashtag

#Finally: Hashtags Arrive at Facebook, Unlocking a New Arena for Public Chatter

Six months after being named ‘word of the year,’ the hashtag is coming to Facebook. Yesterday, Facebook announced the first in a series of new features that will make it easier for its users to carry on public conversations – beyond their circle of ‘friends’ – within the platform. This marks a significant shift, as Facebook ...