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Digital Marketing & Social Media Blog

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Facebook Unveils Four New Targeting Options for Advertisers

Facebook recently released a new suite of core targeting options that allows advertisers to further refine their audiences in paid social campaigns and gain better insights into performance. Following the update, advertisers can expect upgraded controls over location, demographic, interest and behavior. Facebook has been rolling out the new features over the past month through […]

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What’s Buzzing: Beauty Boards, Bakery Apps & More

In the spirit of St. Patrick’s Day, a number brands opted to try their luck with real-time marketing creating some holiday fun for consumers. Similarly, Pi Day (March 14) got many brands talking on Twitter, with the banter covering a wide range of pi/pie-related content. And the week rounded out with an interactive release of […]

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SXSW Hotsheet: A Guide to the Best of SXSW Interactive 2014

Hot off the press is our SXSW HOTSHEET – a comprehensive recap of all things SXSW 2014. There’s no doubt about it, this was the year marketers made their presence known in Austin through innovative and authentic brand activations. But startups were not to be left out of the spotlight, and many caught the attention of the […]

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‘Earning My Attention': Key Takeaways from SXSW

Coming out of an exhausting, yet rewarding jaunt in Austin at South by Southwest (SXSW) Interactive, our brand ambassadors returned inspired and full of new ideas. In addition to hitting up the food trucks and bars, and networking with colleagues and old friends, they dedicated their time to both learning from the educational sessions they […]

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Pinterest Updates Influencer Terms to Safeguard Authenticity

Pinterest aims to help people pursue their interests—whether through unexpected discovery and inspiration, or utility. With one of the strongest growth rates of any social network, Pinterest has become a destination for inspiration (much of it branded), and a hub for new ideas, actions or reactions in those that peruse it. To ensure that this […]