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Pausing To Rate YouTube’s Sponsored Video

Image via CrunchBase Let’s agree right away that YouTube’s Sponsored Video isn’t the next Google Killer. It’s not even the next Yahoo killer, even though comScore recently reported that YouTube is now the second largest search engine. Fittingly, around the time that the comScore news broke, Google publicly launched search-triggered Sponsored Video ads on YouTube. […]

360i Elected to Social Media Advertising Consortium

David Berkowitz, 360i’s Director of Emerging Media and Client Strategy, has been elected to the Standards Board for the newly formed Social Media Advertising Consortium (SMAC). The not-for-profit Consortium is comprised of advertising, communications, brand management and social media executives with the goal of creating a common vocabulary, standard buying units, and uniform measurement methods […]

A Game-Changing Election for Social Media

Election 2008 is finally over and we have a new President. Whether you’re a Republican, Democrat, Independent or a member of the Libertarian Party there is one thing all Americans of all political affiliations can agree upon – social media was an instrumental platform for voters to express their political views and share campaign information. […]

Have Gadget, Will Search

Amazon Kindle Image via Wikipedia The biggest prediction I’ll make for 2009 is that it will be the first year where the device you search from will matter almost as much as what your query is. Having mobile scale as a viable search marketing channel will be the biggest driver, but this extends beyond smartphones. […]

360i Speaking at IAB Event, CTAM and WOMMA Summit

360i will be presenting social media case studies at a number of events this week. On Monday, Bryan Wiener, CEO of 360i, and Sarah Hofstetter, VP of Emerging Media & Client Strategy, will be speaking on social media optimization and co-presenting a case study with MSNBC on how they have increased awareness, consideration and reach across the social […]