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Crisis Marketing: An Opportunity to Reconnect With Your Customer Base

By Sienna Farris, Director of Social Media 2008 has been a rollercoaster year and many consumers have been wondering when they can get off this crazy ride. Rising oil and food prices, an intense hurricane season, and stock market plunges have left many Americans feeling uncertain about the economic environment. Brands are now faced with […]

Browser Optimizations Means Search 101

Everything you need to know about the future of search engine marketing you learned in the 1990s. That’s an overstatement, of course, but the basics of SEO and SEM — the very first things you probably learned  — now are more important than they’ve been in years for bringing people back to your Web site. […]

360i Report: Behavioral Marketing

Overview With behavioral marketing (or “behavioral targeting”), Internet users are shown online ads that vary based on any number of actions users may have previously conducted, such as visiting an advertiser’s site, shopping for specific items, or viewing certain ads. The rise of behavioral marketing has brought with it a number of different methods for […]

Blog Search Stuck in Beta

Whenever I’m talking to marketers about how to listen to their brands, blog search engines always come up as a good starting point. I’ve been having the same conversations for years, and with minor exceptions, I’d do fine using the same slides I’ve used since I started. Here are some examples of the blog search […]

360i Wins Outstanding Website ‘WebAwards’ for adidas, Marvel

by David Levin President, 360i Design & Development Group 360i has won two WebAwards for “Outstanding Achievement in Website Development” from the Web Marketing Association. The WebAwards is an annual website competition that honors the best sites in 96 industries while setting the standard of excellence for all web development. Each WebAward entry is judged […]