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360i Report: Social Shopping

360i Point of View on Social Shopping Overview Social shopping is a way for consumers to engage with products they own or want while connecting with like-minded peers. It allows retailers to reach consumers who are in the product or brand consideration mindset but who aren’t necessarily shopping at that moment. A number of popular […]

Kiss Your Registered Users Goodbye

If a user registers on your site but does so through a third party, can you count her as one of your registered users? This isn’t a theoretical question. Publishers will have to ask this, and many related questions, as this era of openness and portability creates new challenges for digital media. Some hints of […]

New POV on Social Shopping

Today 360i released a new Point of View on social shopping, an increasingly popular activity where consumers to interact with, browse, and potentially buy products while connecting with friends, peers, or social networks’ communities. The social component can be low-involvement, such as allowing consumers to publicly display their favorite items, or high-involvement, such as matching […]

360i Speaking Engagements: Marketing World, OMMA Behavioral, SMX Local & Mobile

Next week is a busy week of conferences and events for 360i. The week starts off on Monday in Colorado where David Berkowitz, 360i’s Director of Emerging Media, is speaking on “Online Trends” at Frost & Sullivan’s Marketing World. Next up, Chris Hansen, 360i’s VP of Performance Marketing, makes a return appearance at OMMA Behavioral […]

The Chutzpah of Facebook’s ‘Jewdar’

I swore I wasn’t going to write about Facebook again this week. Then a Facebook ad started up with the name-calling again. It wasn’t a bad name, or inaccurate, but such ads do have a knack for getting noticed. From the responses to last week’s column, people really don’t like getting called fat on Facebook […]