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Essential Elements for Social Media Campaigns at Online Marketing for Marketers

Online Marketing for Marketers is a new group blog from the producers of the Online Marketing Summit, and we’ll be posting contributions there periodically. Our first went live today, “The 4 Essential Elements of a Great Social Media Campaign.” While you can read the whole post on OMM, but here’s a brief synopsis. The question […]

Just The ‘Factz’ On Smarter ‘Surch Enginez’

What don’t the major search engines do well? That’s a burning question these days from way too many parties. It comes up in John Battelle’s most recent post (one that reminds me how effective a writer he is), which culminates in a plea for teaching search literacy in schools, and then journalist Cyrus Farivar’s thoughtful […]

New 360i POV: iPhone Application Marketing

The iPhone App Store has been open for less than four months and has already recorded more than 200 million application downloads. With such rapid consumer adoption, where do marketers fit in? The latest POV sent to 360i clients today tackles this in detail. First, it examines how marketers are using branded applications and reviews […]

Character-Based Social Marketing

By Orli Sharaby, Senior Social Media Strategist From the hokey Juan Valdez to Burger King’s masked mascot The King, from the Budweiser iguanas to the Geico gecko, marketers have long used fictional characters to humanize their brands. Now some companies are taking advantage of social media tools to bring those characters to life in ways […]

360i Report: Peer-to-Peer (P2P) Advertising

360i Point of View on Peer to Peer (P2P) Advertising Overview As tens of millions of consumers access and share content through peer-to-peer (P2P) networks, marketers are trying to reach them. Still, challenges remain for scaling campaigns in brand-friendly ways. What is P2P? P2P refers to a method of transferring data between participants in a […]