Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait
Recent

Google-Yahoo! Partnership Advertiser Pricing Impact

Yesterday, 360i’s sister company SearchIgnite released a first of its kind empirical study on the potential pricing impact of the proposed Yahoo-Google search partnership on keyword prices for marketers on the Yahoo! platform. The study concludes that keyword prices on Yahoo! may increase by an average of 22%, assuming Yahoo! pursues a profit maximization strategy. […]

Stop Calling Me Fat, Facebook

Have you ever felt insulted by overzealous ad targeting? I’ve been hearing this come up more in conversation lately, often with people who aren’t in the advertising or technology industries. One example was first mentioned to me by a female friend who saw an ad on the left side of Facebook that mentioned her age […]

What Can Summize Do for Twitter?

There are rumors going around that Twitter‘s going to acquire Summize, the leading Twitter search engine (leading in terms of functionality, if not usage). What’s this going to do for Twitter? Historically, Twitter has allowed almost all of the most important features and functionality to be developed by others. Outside of its bare bones messaging […]

Which Facebook App Are You?

By now, you know which “Sex and the City” character you are, along with which Disney princess, Victoria’s Secret angel, Spice Girl, “L-Word” character, and Desperate Housewife.  You can determine your cosmic match among “Star Wars” and “Simpsons” characters, the Mafia, NBA players, and midfielders. If you prefer inanimate objects, you can choose among knowing […]