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New POV on HTML Tag for Duplicate URLs

This month, Google, Yahoo and MSN announced their support for a new tag designed to eliminate duplicate URLs for a given Web site in search engine results. The tag marks a select URL as “canonical,” which means that it is the predominant URL for a page, even if there are two or more similar URLs […]

Can you make me something that goes viral? And…uhm…can you do it for free?

While you can’t predict virality, you can set certain marketing principles in place to increase your odds. BL Ochman just published a fantastic story in BusinessWeek online debunking six social media myths. If you’re looking to explain how social media works to your boss or your colleagues, this is a fantastic starting point. Social media […]

Is Buzz Monitoring Technology Enough?

Monitor that Buzz, via Wikipedia These days, as user-generated content continues to proliferate, marketers are increasingly trying to figure out how to monitor and measure it. That’s why services like Scout Labs, the new relatively low-cost social media monitoring dashboard, tend to get a lot of buzz of their own when they launch.

Minor Miracles And Major Feats of First-Page Rankings

Videos are more likely than text to get on the first page of Google’s search results, according to Forrester Research’s Nate Elliott. This is a huge story, but there’s an even bigger angle: getting on the first page of Google’s search results is really, really hard.I missed Nate’s initial blog post, but fortunately caught the […]

Four Methods of Measuring Digital Media Buzz

This month, I had the pleasure of speaking at Strategy Institute’s Digital Media Measurement & Pricing Summit. It sounds wordy and dry, but there were some great presentations spanning all forms of digital media, from TV to billboards. My talk was on user-generated content metrics, and thinking about the subject, I found that the ways […]