360i Speaking Engagements: Marketing World, OMMA Behavioral, SMX Local & Mobile
Next week is a busy week of conferences and events for 360i. The week starts off on Monday in Colorado where David Berkowitz, 360i’s Director of Emerging Media, is speaking on “Online Trends” at Frost & Sullivan’s Marketing World. Next up, Chris Hansen, 360i’s VP of Performance Marketing, makes a return appearance at OMMA Behavioral […]
The Chutzpah of Facebook’s ‘Jewdar’
I swore I wasn’t going to write about Facebook again this week. Then a Facebook ad started up with the name-calling again. It wasn’t a bad name, or inaccurate, but such ads do have a knack for getting noticed. From the responses to last week’s column, people really don’t like getting called fat on Facebook […]
Google-Yahoo! Partnership Advertiser Pricing Impact
Yesterday, 360i’s sister company SearchIgnite released a first of its kind empirical study on the potential pricing impact of the proposed Yahoo-Google search partnership on keyword prices for marketers on the Yahoo! platform. The study concludes that keyword prices on Yahoo! may increase by an average of 22%, assuming Yahoo! pursues a profit maximization strategy. […]
Stop Calling Me Fat, Facebook
Have you ever felt insulted by overzealous ad targeting? I’ve been hearing this come up more in conversation lately, often with people who aren’t in the advertising or technology industries. One example was first mentioned to me by a female friend who saw an ad on the left side of Facebook that mentioned her age […]
What Can Summize Do for Twitter?
There are rumors going around that Twitter‘s going to acquire Summize, the leading Twitter search engine (leading in terms of functionality, if not usage). What’s this going to do for Twitter? Historically, Twitter has allowed almost all of the most important features and functionality to be developed by others. Outside of its bare bones messaging […]