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The Customization Conundrum

How can you go wrong with offering your customers new ways to customize their experience? Once again, a Web giant is learning that customization isn’t a panacea. Earlier this week, in my last Search Insider for the time being, I reviewed the challenges Yahoo will face with its new SearchMonkey program, in which publishers create […]

Bryan Wiener Featured in BusinessWeek

Bryan Wiener, CEO of 360i, is featured in BusinessWeek: BusinessWeek Google’s Yahoo Rebound Play With Microsoft out of the picture, Web search king Google strikes a search ad deal with Yahoo. But where does that leave the struggling portal? By Robert Hof After more than four months of Sturm und Drang, the blockbuster Internet deal […]

360i Reviews Latest Version of Google Trends [DM News]

David Berkowitz, Director of Emerging Media at 360i, reviews the latest updates to Google Trends in an article released today by DM News. DM News Google Trends updated By Ellen Keohane The latest version of Google Trends, which allows users to see how popular specific search terms are across the Internet, has been met with […]

SearchMonkey Apes the Chicken Co-Op

Yahoo SearchMonkey is finally here. It’s one of the most important developments affecting search engine optimization, and one that can vastly improve the search experience for users. It could be the most significant, revolutionary, unique search development this year. Yet in its current form, hardly anyone will use it. In another entry in Yahoo’s “God […]

Seven Buzz Monitoring Sites to Watch

What’s the buzz on the latest and most improved buzz monitoring sites? Here’s a guide to seven of the best, along with some of their peers and competitors. In March, I reviewed eight search sites spanning a range of specialized subjects, including local, social, and mobile. Since then, I’ve been keeping tabs on dozens of […]