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Berky Links for 2011 Emerging Trends

Here are the links for examples supporting emerging trends for the next six months: SHOPPING Social Shopping GoTryItOn TriMirror Fashism Group Buying Groupon LivingSocial Yipit Scoutmob Scanning ScanLife Google Goggles iButterfly Goldrun Crowdsourcing Quirky Kickstarter Crowdrise PROMOTION Social Optimization SocialFlow Taykey GraphEffect Check-Ins Foursquare Google Latitude Facebook Places SCVNGR COMMUNICATION Q&A Quora Formspring ChaCha Facebook […]

Search Trends To Watch In 2009

Between the economy affecting stock prices and the potential mergers and acquisitions discussed among several of the major search engines, there is a lot of uncertainty as we head into 2009. Yet we can anticipate several shifts in search based on what we’ve seen over the past decade and other signs in the media ecosystem. […]

NAI AnnouncesSelf-Regulatory Code of Conduct for Online Behavioral Advertising

by Chris Hansen VP of Performance Marketing, 360i This week, the Network Advertising Initiative (NAI) released its 2008 NAI Principles. These principles are designed to provide member advertising networks, specifically those that offer behavioral targeting, a code of conduct for data collection and a set of rules regarding user privacy. The main goal of these […]

Ten Reasons to Run Google Ads on the iPhone

Image by Josh Bancroft via Flickr iPhone users love to search almost as much as they love their iFart apps. Earlier this year, Google noted the i Phone drives 50 times the search queries of other mobile handsets. One wonders, then, what took Google so long in offering iPhone targeting through AdWords. Now targeting is […]

A Whopper of a Missed Opportunity from Burger King

Image by renaissancechambara via Flickr Imagine you go around the world spending months shooting footage for a campaign. Then you spend millions on a media buy that includes blanketing primetime TV and Sunday football games. You create a microsite with high quality video that’s the centerpiece of the entire campaign. And then, for a huge […]