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360i Report: New Report Reveals the Value of Assists for Natural and Paid Search Conversions Research from 360i and SearchIgnite examines a searcher’s full click path to conversions, highlighting the need for crediting the assist clicks

NEW YORK – August 2, 2006 – New research from 360i and SearchIgnite examines how users interact with both natural and paid search listings by studying the complete click path to conversions across both paid and natural searches. 360i, a search-focused agency, teamed up with SearchIgnite, a search management technology provider, to track the click […]

360i Press Release: 360i Elected to AAAA Membership

NEW YORK – May 2, 2006 – 360i today announced that it has been elected as the first advertising agency with a foundation in search engine marketing to join the American Association of Advertising Agencies (AAAA), the national trade association of the advertising agency business. All agencies elected to AAAA membership must pass through a […]

360i Press Release: Industry Expert David Berkowitz Joins Search Marketing Agency 360i as Director of Strategic Planning

NEW YORK – February 22, 2006 – 360i LLC, a leading full-service performance and search marketing agency, announced today that it has named David Berkowitz as Director of Strategic Planning, bringing the firm exceptional vision and expertise within the search marketing industry. Mr. Berkowitz will work with senior management to further develop and communicate 360i’s […]