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Fandom

The Power of TV Fandoms: What Marketers Need to Know

In this current age of cultural obsession, passionate TV fandoms are a goldmine of marketing opportunity. By understanding the importance of investing in fandoms, entertainment marketers have the power to generate hype and create hit shows. In a recent byline published via MediaPost, our Strategy Director of Media & Entertainment Adrian Goodsell shines some light […]

News

360i News: Outside Voices: Marketers Need To Modernize, Not Just Switch Their Agencies

As reported by The Wall Street Journal here: The prevailing wisdom is that the desire to cut agency fees or concerns about rebates are driving the tidal wave of marketers searching for new advertising and media agencies in 2015. While cost reduction is certainly an objective, I believe growth, or the lack thereof, is more often […]

SXSW

Help 360i Make the SXSW 2016 Lineup

Let the voting begin! It’s that time of the year again when SXSW opens up its famed PanelPicker – a voting system that allows Austin-bound festival goers to have a voice in which sessions takeover the 2016 lineup – and invites the industry to vote for their favorites. Each year, the SXSW programming committee uses the […]

jet1

Jet.com Ushers in Radical Shift of E-Commerce in Retail Marketing

Over the last few weeks, it’s been almost impossible to ignore headlines about the launch of Jet.com – a new low-cost e-retailer founded by the man behind Soap.com and Diapers.com, Marc Lore. Jet.com is billed as the new innovative contender to take on industry “Goliath” Amazon.com and brick-and-mortar stores Walmart and Target. There’s been so much […]

Periscope2

5 Tips for Making Periscope Part of Your Brand’s Content Strategy

The year of live video may very well be upon us, and brands are wasting no time testing the waters with video features and technology such as Periscope – a real-time streaming app owned by Twitter that launched earlier this year. In the last couple months, 360i has partnered with a number of clients including Coca-Cola […]