360i’s Director of Emerging Media to Speak at OMMA Social
David Berkowitz, 360i’s Director of Emerging Media, will be speaking at OMMA Social in New York City on June 23rd. David will be speaking on a panel at 11:30 a.m. entitled Media Plans: Additive or Core Ingredient? Putting Social Media in the Mix. OMMA Social is designed to guide marketing and media professionals through the […]
Bryan Wiener, CEO of 360i, on Google/Yahoo [Adweek]
Bryan Wiener, CEO of 360i, is featured in Adweek today discussing Google and Yahoo’s recently announced search advertising pact and the potential impact for marketers: Adweek Yahoo! Turns to Google for Help Yahoo! bets search ad deal won’t undermine its market position By Brian Morrissey NEW YORK Yahoo! announced last week that it had struck […]
360i CEO Speaks on Google/Yahoo Deal [NY Times]
Bryan Wiener, CEO of 360i, is featured in today’s New York Times discussing Google and Yahoo’s recently announced search advertising pact: New York Times Ad Accord for Yahoo and Google By Miguel Helft SAN FRANCISCO — Microsoft’s four-month-long courtship of Yahoo has finally thrown Yahoo into the arms of their biggest common rival, Google. Google […]
The Customization Conundrum
How can you go wrong with offering your customers new ways to customize their experience? Once again, a Web giant is learning that customization isn’t a panacea. Earlier this week, in my last Search Insider for the time being, I reviewed the challenges Yahoo will face with its new SearchMonkey program, in which publishers create […]
Bryan Wiener Featured in BusinessWeek
Bryan Wiener, CEO of 360i, is featured in BusinessWeek: BusinessWeek Google’s Yahoo Rebound Play With Microsoft out of the picture, Web search king Google strikes a search ad deal with Yahoo. But where does that leave the struggling portal? By Robert Hof After more than four months of Sturm und Drang, the blockbuster Internet deal […]