With Real-Time Exchange Marketplace, Facebook Unlocks the Gate to its Walled Garden
On the heels of the new study it published with comScore, Facebook announced that it will soon be launching Facebook Exchange, a real-time bidding (RTB) marketplace. For all advertisers, this new model offers an expanded source of inventory to reach a qualified audience – and for direct response marketers, it offers a more sophisticated way ...
New Hashtag Pages Shift Twitter’s Function from Sharing to Discovery
In an effort to expand its reputation as the center of real-time conversation, Twitter has launched a pilot program to reinvent the experience of following an event on the platform. Twitter’s new “hashtag pages,” curated by an editorial team at the company, help evolve its function from sharing to discovery. NASCAR and Turner Sports have ...
Facebook & comScore Release Most Powerful Study Yet that Links Social Activity to Sales
Perhaps the biggest question on marketers’ minds is how their Facebook strategy affects the bottom line. The platform is no doubt a powerful force with its colossal and dedicated base of 900 million users, but few studies have been able to create a conclusive link between engagement with a brand on Facebook and sales – ...
3 Reasons You Should Attend 360iU’s Startup Outlook Launch Party
Next Tuesday, we’re celebrating the launch of 360iU’s Startup Outlook program with a launch event at our New York offices. At the event, you’ll be able to hear from ALL five featured startups from our first report in the series – and in addition, learn about several more startups as part of a special Quick ...
Foursquare Revamps App to Help People Explore the Real World – and Brands Benefit
This week, Foursquare launched its much talked about app redesign that is helping the startup expand from a check-in service to a discovery engine. Foursquare CEO Dennis Crowley hinted that such an update was imminent at SXSW back in March, when he said the company’s vision was to use its wealth of data to help ...