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Digital Marketing & Social Media Blog

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What’s Buzzing: Pinterest-Curated Catalogs, Pop Dongles & More

The holiday season is an exciting time to work in advertising given the plethora of fun, seasonal campaigns – and of course, the holiday parties. To help extend the fun of our own holiday party, we created the Non-Stop Dance Spot and invited people to show us their best six-second move. You can learn more […]

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The 10 Best Vines from 360i’s Non-Stop Dance Spot

The agency holiday party is a time to kick back and toast to the end of the year with friends and colleagues. We also see it as a great opportunity to put creativity to work and create a memorable and engaging experience for all. At our holiday parties in New York and Atlanta this year, […]

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HBO Hosts #RoastJoffrey, the World’s First-Ever Social Media Roast

To build anticipation for Season 4 of Game of Thrones, HBO and 360i are launching the first-ever social media roast for the show’s own King Joffrey Baratheon – the character the Internet loves to hate. In fact, among the top TV characters, our social buzz analysis found that King Joffrey was the most hated character […]

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Google Brings Social-Infused +Post Ads to Display Network

By Tiffany Fettig, Media Manager, and Sarah Sikowitz, VP, Group Media Director at 360i Google announced this week that it has begun testing a social ad format called +Post ads. The new offering allows marketers to promote public Google+ content (such as photos, videos or Hangouts) across the Google Display Network (GDN). With its roughly […]

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Twitter Rolls Out ‘Tailored Audiences’ Remarketing Offering

Twitter has formally unleashed its new remarketing feature to advertisers, following a five-month testing window beginning in July. Tailored Audiences will enable marketers to display promoted content to people who have previously expressed an interest in their brands outside of the Twitter environment. With this update, cookie-based data collected by Twitter-verified technology partners can now […]