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Digital Marketing & Social Media Blog

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What’s Buzzing: Instagram Ads, Cheetos T.P. Tricks & More

This week, we saw two clever campaigns from Wendy’s and Cheetos that placed user-generated content front and center. We also learned more about Instagram’s much-anticipated ad product, which is encouraging brands to utilize premium, visually stimulating photography to mimic the general aesthetic of the platform. Read on to dig deeper into these and other headlines. ...

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Instagram Provides Fuller Picture of its New Ad Product

Earlier this month, Instagram celebrated its 150 million user milestone and announced that ads would be coming soon. Today, the platform has shed some additional light on the look and feel of the sponsored content and revealed which brands are currently signed on. Instagram is (wisely) taking extra care to communicate this update to its ...

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Rent the Runway & Etsy Represent Brand Pairings Done Right

Jay Z and Beyoncé. Walter White and Jesse Pinkman. Cory Matthews and Shawn Hunter. It’s no secret that when two incredible beings join forces, the collaborative content produced – more often times than not – results in an incredible outcome. The same buzzworthy outcome that celebrity pairings create can also follow great brand pairings. For ...

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Bloggers As Brands: 5 Tips for Partnering with Today’s Influencers

Navigating the relationship between brands and bloggers has grown in complexity as more and more bloggers are establishing their own personal brands with their own image to promote and protect. Long gone are the days when an influencer’s footprint was limited to a blog. Many of today’s influencers are creating massive followings through book deals, ...

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Google Continues AdWords Evolution with Changes to Ad Rank

Google has announced that they are making a change to Ad Rank, the formula that determines the order in which ads appear on a search engine results page. Previously, Ad Rank was determined by two factors: Quality Score and Max CPC. Per this announcement, Google is throwing a third factor into the mix: expected impact ...