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Social Media

Social Media Cheat Sheet 3.0: A Marketer’s Guide to Today’s Top Platforms

With half of 2015 under belt, we’ve updated our previous Social Media Cheat Sheet to provide marketers with an overview of the top platforms in the social landscape today. The one-pager below maps the top social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and […]

Wiener_Bryan_NEW

3 Ways Marketers Can Modernize Their Organizations for the Digital Age

Our Chairman Bryan Wiener recently authored a byline published by The Wall Street Journal where he discusses how the ongoing and meteoric rise of the digital era is challenging businesses to connect with people in meaningful, motivational and monetizable ways. This is why it is becoming increasingly important for marketers to look inward and ensure […]

Fandom

The Power of TV Fandoms: What Marketers Need to Know

In this current age of cultural obsession, passionate TV fandoms are a goldmine of marketing opportunity. By understanding the importance of investing in fandoms, entertainment marketers have the power to generate hype and create hit shows. In a recent byline published via MediaPost, our Strategy Director of Media & Entertainment Adrian Goodsell shines some light […]

News

360i News: Outside Voices: Marketers Need To Modernize, Not Just Switch Their Agencies

As reported by The Wall Street Journal here: The prevailing wisdom is that the desire to cut agency fees or concerns about rebates are driving the tidal wave of marketers searching for new advertising and media agencies in 2015. While cost reduction is certainly an objective, I believe growth, or the lack thereof, is more often […]

SXSW

Help 360i Make the SXSW 2016 Lineup

Let the voting begin! It’s that time of the year again when SXSW opens up its famed PanelPicker – a voting system that allows Austin-bound festival goers to have a voice in which sessions takeover the 2016 lineup – and invites the industry to vote for their favorites. Each year, the SXSW programming committee uses the […]