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Digital Marketing & Social Media Blog

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What’s Buzzing: #SochiProblems, Tweethearts & More

We kicked off the week with the Sochi Winter Olympics creating lots of opportunities for new brand initiatives, and end the work week with Valentine’s Day, another opportune time for brands to connect with people over fun, relevant content. In agency news, we were honored to be named one of Fast Company’s World’s Most Innovative […]

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360i Named One of Fast Company’s Most Innovative Companies in the World

Fast Company has named 360i among its Top 10 Most Innovative Companies in Advertising for 2014, citing recent creative work for clients like HBO and Hanes. We’re honored to join the Top 10 alongside innovators such as GoPro and Samsung, as well as fellow agencies that join us in our pursuit to push the boundaries […]

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Google Partners with comScore to Provide Deeper Campaign Insights

Earlier this week, Google and comScore announced that the media giant will begin integrating comScore’s vCE technology into its DoubleClick ad service. The partnership will offer marketers an easier—and independent— method of measuring audience delivery across their campaigns, and potentially help Google further entice brand marketers to shift more of their spending to digital. Google […]

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3 Tips for Balancing Right-Time Marketing with Brand Relevancy

At OMMA’s Social Media Insider Summit this week, Matt Wurst, Director of Social Marketing at 360i, argued that “real-time marketing” as we know it should actually be called “right-time marketing” since it’s really about creating the right content, for the right consumer, on the right platform at the right time. Brands and agencies have been […]

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What’s Buzzing: Real-life Pinterest Boards, Big Game Spots & More

Several brands made headlines this week during the Super Bowl – a somewhat lackluster game in which marketers vied to enter the conversation and connect with fans in social. Following the Big Game, Facebook celebrated its 10th birthday by providing users with a link to a curated short video highlighting their most memorable moments and […]