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Digital Marketing & Social Media Blog

Recent
2013

Our 25 Most-Read Digital Marketing Stories of 2013

Our agency blog is the place where our employees share their insights and expertise with our extended team, clients and the industry at large. More than 70 employees contribute to the 360i blog, weighing in on topics including search, social, startups and everything in between. Here’s a recap of our top 25 posts of 2013: […]

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What’s Buzzing: Queen Bey, Digital Jumbo Jets & More

This week, Twitter released a conversion tracking tool to help DR marketers better analyze the ROI of their Promoted Tweets (read 360i’s POV here). In other platform news, Facebook announced its testing of auto-play video ads in the News Feed – an update that could change how brands tell stories a on the platform. In […]

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Vine’s Vanity URLs Allow Marketers to Create Branded Destinations

Vine is introducing vanity URLs – a move that has the potential to evolve the popular app from a social platform to a brand destination. Earlier this week, Twitter notified its strategic partners via email that Vine users (including brands on the platform) will be able to register for vanity URLs. This means that for […]

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Twitter Launches Conversion Tracking for Advertisers

Twitter has released conversion tracking for advertisers utilizing Promoted Tweets on the platform – an update that will allow marketers to better connect the dots between their paid social investments and sales. Twitter had been testing the platform for several months. Similar to Facebook’s conversion pixel, Twitter’s conversion tracking allows advertisers to measure and optimize […]

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OREO Presents 12 Days of Cookie Ball Recipes

Holiday cookies are a staple this time of year, with amateur chefs concocting creative, culinary treats in kitchens all over the world. This year, OREO is helping inspire people by presenting the “12 Days of Cookie Balls,” a social content campaign that amplifies the brand’s popular “Cookie Balls Song,” which was created by our partners […]