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Digital Marketing & Social Media Blog

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Pinterest Builds Out Location-Based Pins

Discovering the things you’re interested in just became easier with the roll-out of Pinterest’s newest update: Place Pins. Similar to rich pins, this update allows users to tag content they’re pinning with greater context by mapping images against locations around the world. This new layer of information not only gives curators more flexibility to organize […]

coca

What’s Buzzing: Coke’s Sweater Generator, Place Pins & More

The week kicked off with some disgruntled YouTube users when the world’s biggest video host, YouTube, went down Monday evening. But in thirty minutes, the site was back up and functioning properly, allowing users to access all of their favorite videos. And as fans are gearing up for the holidays, brands and platforms have begun […]

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What We Learned Listening to 100 Moms on Twitter for a Year

For many marketers, moms present a unique and powerful audience. They are often the decision-makers when it comes to family purchases, and they also happen to be very active in social media, particularly on Twitter. Our insights team tapped into Mom’s penchant to better explore what makes Mom tick – so brands can better understand […]

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Toyota Launches its Biggest Teen Safety Initiative to Date

This week, Toyota and 360i launched TeenDrive365, a comprehensive new campaign that marks the automaker’s largest-ever advertising effort to address teen driving safety. According to the National Safety Council, the first year a teenager gets their driver’s license is one of the most dangerous years of their lives. And while cars today are safer than […]

snapchat

What’s Buzzing: TV Playlists, Snapchat’s $3B Offer & More

This week’s top stories included Snapchat spurning Facebook’s $3 billion offer, significant platform updates from Twitter, YouTube and Pinterest, and a first-of-its-kind Spotify partnership from BRAVO. Find out more below and check out some of our other blog entries this week in the recap at the bottom of this post. Snapchat Holds Out on Facebook’s […]