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Digital Marketing & Social Media Blog

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Bow Down: 3 Moves Brands Should Steal from Beyoncé

Beyoncé knows how to create buzz. Since the end of 2012, she’s already inked a multimillion dollar endorsement deal, headlined the Super Bowl halftime show (some say she even caused the blackout) and circulated a new single via music startup, Soundcloud, which has garnered 3 million plays in less than a month. Behind these milestones ...

Pinterest

5 Best Practices for Brands on Pinterest

It’s been a big month for Pinterest. In the past couple weeks, the internet’s third largest social networking site celebrated its third birthday and announced its first foray into providing more robust analytics for marketers. Since launching in early 2010, Pinterest has ballooned in size to amass more than 30 million unique monthly visitors (per ...

FB Home

Will Facebook Home Have Ads? Yes, But Not Quite Yet

Facebook has announced a new mobile experience – “deeper” than an app or OS – that places a user’s social network at the center of his or her device. It’s called Facebook Home and it’s coming on April 12. At the April 4 “Home on Android” event, Facebook Founder & CEO Mark Zuckerberg unveiled Facebook Home, ...

twitter-nielsen

Nielsen Study Confirms: Yes, Tweets Do Drive Tune-In

A new study by Nielsen and SocialGuide has confirmed something many of us in social media have long held sacred: Twitter is kind of a big deal when it comes to television marketing. It should come as no surprise that the more people that are talking about a show, the more likely its ratings are ...

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Applying Tina Roth Eisenberg’s ‘Rules to Live By’ to Content Marketing

SXSW has come and gone (read 360i’s SXSW Hotsheet to get the full rundown) – and besides the epic Macklemore and Lewis performance, there are only a few presentations that remain top of mind. One of the few that continues to resonate for me is the keynote from Tina Roth Eisenberg, the Brooklyn-based design virtuoso ...