Google Gets Smart with ‘Knowledge Graph’ — 4 Takeaways for Marketers
Google has launched an update to its search engine, called the ‘Knowledge Graph,’ which will soon roll out to users on desktop, tablet and smartphones. TechCrunch calls it “one of the most ambitious and interesting updates” to the engine as of late. Knowledge Graph represents an innovation in semantic search, as Google will begin delivering information ...
#SocialTV Spotlight: 8 Movers & Shakers from the Past 30 Days
Spring has sprung and along with it a ton of exiting Social TV News. April was a wild month that included record-breaking premieres, flashy media upfronts, election developments and historic, digital signs of the times. Below are some of our favorite highlights from the past 30 days. 360i Social TV Spotlight – April View more ...
Borrowed Influence: The New Symbiotic Relationship Between PR & Advertising
Since the Mad Men era, the widely held perception has been that consumers are only influenced by advertisements of shiny celebs and models – but social media and the rise of a new sect of influencers is turning this notion on its head. Recent research shows that consumers would rather receive marketing messages from bloggers or ...
Sweet Music: Join Coca-Cola & Jason Derulo for a Live Google+ Hangout
For many teens, the pinnacle of ‘Happiness’ would be hanging out with their favorite pop star – of course few people are ever afforded such an opportunity. Well, this dream is about to become a reality for seven lucky teens thanks to 360i client Coca-Cola and Google+. As part of Coca-Cola and American Idol’s ‘Perfect ...
Bing Announces Social Updates to Search Results
Last week, Bing announced the most significant update to its platform since its launch three years ago, by introducing a new social structure to its search results. Microsoft has had the jump on Google for quite some time now when it comes to privileged social data, winning both the Twitter fire-hose deal and enjoying a ...