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360i Report: CES 2017: Innovations, Trends and the Tech Making Them Possible

Earlier this month the Consumer Technology Association hosted its 50th annual CES convention in Las Vegas. Coming out of the show 360i shares the major technologies and trends that marketers should be paying attention as we head into 2017. Full PDF report is available below.  CES Overview Originally billed as the “Consumer Electronics Show” a half-century […]

Star of FOX’s “The Mick” Claims #KidsAreDicks In Premiere Campaign

On New Year’s Day, FOX premiered their new parenting comedy series, “The Mick” starring Kaitlin Olson (It’s Always Sunny in Philadelphia) as Mickey, a woman without money or scruples – but plenty of hustle – who unexpectedly finds herself in charge of her sister’s spoiled children. In the weeks leading up to the premiere Mickey […]

The State of Voice Technology: Think in Beta or Get Left Behind

What the rise in voice technology adoption wave means for brands and marketers  With the onset of a new year and with minds fresh off of CES, it’s instinctual for brands and marketers to ponder what’s next for media and technology. But perhaps more important is for brands and marketers to examine consumer behavior and […]

What Marketers Need to Know About the Social Video Ad Trend

Today, Facebook announced In Stream Video Ads and Instagram Story Ads, two major ad product developments that build on the expected surge in advertiser spending on Social Video Ads. This has been a significant area of focus for all the social platforms. In the past few months, we’ve seen interesting uses for SnapAds, new Twitter […]

Canon Swaps Music Stands for Printers in Live Orchestra Performance

The phrase “work of art” typically doesn’t conjure up images of office electronics, working together in perfect harmony. But as the latest spot from Canon illustrates, this isn’t your typical printer. To demonstrate the efficiency and reliability of their imageCLASS printers, Canon asked a 19-person orchestra to perform a special arrangement of Beethoven’s 7th Symphony, […]