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The Marketer Must Read on Facebook’s Measurement Changes

This morning, Facebook released an update on measurement that exemplifies their leadership and commitment to transparency in the social space. As the largest global social platform in terms of monthly active users, it is important that Facebook continually audits and updates the data provided so that advertisers can appropriately buy and measure media to align […]

Fossil Expands Beyond Fashion In New Series with BuzzFeed’s Tasty

Last week, Fossil debuted an online video series in partnership with BuzzFeed’s Tasty. The new media campaign, “Behind The Hands Of A Tasty Producer”, is a first for both the brand and the platform. This is Fossil’s first non-fashion media partner, and the first time Tasty has worked with a fashion brand. The videos showcase […]

360i Named a Leader in New Research Report Evaluating Lead Agencies

Today, 360i has been named a Leader in Forrester Research, Inc.’s report: The Forrester Wave™: Lead Agencies, Q4 2016. 360i received the highest scores of any agency in the evaluation in the Strategy category – comprised of Corporate Vision and Corporate Culture – as well as the highest scores  in Campaign and Experience Development and […]

Monthly Hot Jobs: Browse 360i’s Latest Openings

October has been busier than ever around the 360i offices, but we’ve still found time to celebrate the season. Fall intramurals kicked off with flag football, kickball and volleyball, we toasted our Strongbow account win with cider and hot pretzels, and celebrated Hispanic Heritage month with an enticing panel discussion on marketing to Hispanic communities. And […]

360i’s VP of Programmatic for Digiday: Time to Take Back ‘Programmatic’

360i’s Vice President of Programmatic Advertising, Kolin Kleveno recently wrote an op-ed in Digiday calling for the ad industry to take back ‘programmatic’. According to Kleveno “programmatic now stands for too many things, and so therefore it stands for nothing.” He writes in the piece: I have a confession: I hate the term “programmatic.” It’s not […]