Hanes Launches New Digital Campaign: ‘Soften the Blow’
Destruction videos are all the rage in the digital space, so when Hanes sought to promote its new super soft ComfortBlendTM line of T-shirts, socks and boxer briefs, it wanted to leverage the phenomenon to show how its ultra-soft apparel can “soften the blow” for most any type of physical destruction. That’s when we created and ...
Instagram’s ‘Photos of You’ Brings New Opportunities for Brands
A new update from Instagram continues to blur the line between the mobile photo-sharing platform and Facebook, which acquired it last year. Since being purchased by Facebook in April 2012, Instagram has consistently inched toward full integration with the Facebook platform. Instagram has expanded its mobile application to web profiles, dropped Twitter support (users can ...
A Marketer’s Guide to the 2013 Digital Content NewFronts
Last week, members of the 360i team attended several events as part of the second annual Digital Content NewFronts. The NewFronts represent the digital version of the Upfronts that have long dominated the TV buying world, and were created to drum up interest in the digital video content available for complementing (and, in some cases, ...
Branded Facebook Apps: Misunderstood, but Definitely Not Dead
As marketers, it’s easy to get caught up in the hype of the colorful commentary and bold headlines that fill the pages of our favorite industry news outlets. One such headline that first emerged when Facebook updated to its Timeline format was the following: “Branded Facebook apps* are dead.” People in the marketing community have ...
Oscar Mayer, 360i Receive Silver World Medal at New York Festivals
“The Great American Bacon Barter,” a 360i-led campaign on behalf of Oscar Mayer, has taken home a Silver World Medal in this year’s New York Festivals International Advertising Awards. We are honored to be recognized by this prestigious competition awarding the “World’s Best Advertising.” “The Great American Bacon Barter” underwent seven rounds of judging by ...