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Digital Marketing & Social Media Blog

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How Marketers Can Reach the Coveted Twitter-TV Audience

In a recent study, Nielsen took a look at two different audiences: people who tweet about brands and people who tweet about TV.  The overlap between the two groups produced four insights which can help brands better understand the value of the Twitter-TV Audience. Here are some key findings from the study: 64% of people […]

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Influencer Spotlight: Catching Up with T. Kyle MacMahon

How many times have you used a GIF to express an emotion you’re having trouble capturing in a text message or a Facebook status update? Whether its reacting to your BFF’s latest dating tragedy (oh no, girl) or just reveling in your latest success (yaaass) – GIFs have become the fastest and easiest way to […]

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360i Los Angeles Opens for Business

We’re excited to announce that 360i is expanding to the West Coast with the opening of our fourth U.S. office in Los Angeles. The decision to expand to LA was inspired by growing demand from current and prospective clients who are seeking digitally-centric marketing and communications on both coasts. It also places 360i in the […]

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360i’s Belsky: The Time Has Come for Programmatic Reform

With great opportunities come big headaches – and that’s exactly what programmatic is for marketers right now. In a new Ad Age byline, 360i President Jared Belsky explains how agencies can help marketers structure for programmatic success. Below is an excerpt from his column. You can read the full story in Ad Age. The landscape […]

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Report: What Apple’s Innovations Mean For Marketers

Apple has finally revealed the long-awaited hardware and software developments that will be available in the company’s 2015 product portfolio, including the iPhone 6, a new mobile payment system (ApplePay) and the company’s first wearable (Apple Watch). While questions remain regarding the overall functionality of these new products, Apple has once again shown the world […]