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360i Press Release: 360i Hires Jonathan Goldmacher as New York Managing Director

NEW YORK — June 29, 2015 — 360i today announced the hire of Jonathan Goldmacher as Managing Director of the New York office, further expanding the agency’s executive leadership team. The newly-created role comes as 360i continues to grow and win new business, helping brands shift the way they communicate for today’s communications environment. Goldmacher […]

360i Innovation Strategist Fitz Maro Recounts Cannes Lions Experience

360i Innovation Strategist and winner of the Campaign US “Fearless Thinker” contest Fitz Maro touched down in the French Riviera one week ago to attend this year’s Cannes Lions Festival of Creativity. With two notebooks, and functioning off only a few hours of sleep each night, he shared a first-timer’s account of our industry’s largest annual […]

360i Speaks at: Cannes

360i’s Chief Strategy Officer Lee Maicon and Nestlé’s SVP, Head of Marketing & Consumer Communication Tom Buday will speak about blowing up the traditional ways of doing things to remain on the edge of what’s next. For more information on the event, click here.

Mobile Search: What Marketers Need to Consider Beyond Website Content

Search has reached a mobile tipping point with more than 50 percent of all queries coming from mobile devices. To make the most of search efforts on mobile, marketers should be aware of the fact that search engines are no longer just driving to website content, but to native app content as well. In April, Google […]

Amending the Alliance: A Sneak Peek into Yahoo Gemini’s Ad Enhancements

In a move that provides Yahoo with greater flexibility to monetize its search traffic, Microsoft and Yahoo announced in a recent press release that the online media giants have amended their search partnership to “improve the search experience, create value for advertisers and establish ongoing stability for partners.” The basic framework of the original agreement […]