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360i News: 360i CEO Sarah Hofstetter on the Changing Ad Model

As reported by WSJ here: Sarah Hofstetter, CEO of digital agency 360i, discusses how her agency hangs on to talent and promotes diversity within its ranks and how the advertising agency model is changing.

360i Speaks at: Cannes Lions International Festival of Creativity

360i CEO Sarah Hofstetter and Mattel EVP & Chief Strategic Technology Officer Geoff Walker explore the reinvention of classic toy brands for a modern era, and unveil a vision for the future of play. For more information on the event, click here.

Global Social Insights: A Series Introduction & Analysis of Europe’s Top Social Platforms

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. 360i’s Global Social Insights blog series, which we’ll be sharing as a […]

Kahlúa Follows Up ‘Caramel Encounters’ with Tabloid Takeover and ‘Celebrity’ Dating Scandal

Star Magazine has the scoop! Kahlúa is making headlines again this summer with a new campaign that leverages strong media-minded creative to tempt millennials into adding Kahlúa to their iced coffee. For year two of Kahlúa’s Caramel Encounters campaign, 360i was tasked with creating an even bigger splash, leading the team to concept around traditionally […]

360i Press Release: 360i Launches Crisis Management Practice and New Crisis Monitoring Technology

NEW YORK — June 16, 2015 — Award-winning agency 360i today announced the launch of a Crisis Management practice, an advanced brand reputation management offering that combines social marketing best practices with crisis preparation planning, strategy and social listening. In addition, the agency has developed a proprietary technology to automatically monitor online brand buzz and […]