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Digital Marketing & Social Media Blog

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US Hispanics Poised to Create Major Opportunity for Digital Advertisers

Hispanics are becoming an increasingly important audience for digital advertisers. In addition to being the youngest and fastest growing demographic in the US, they are also more likely to use mobile devices and are spending the most money online. Hispanics are often highly engaged with brands’ social content – and from a media standpoint, they […]

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Q&A with Giphy’s Adam Leibsohn

GIF culture has exploded over the past year, with short-form video content cementing itself in the way we communicate on an everyday basis. At the center of this trend has been Giphy, the GIF-based search engine and curator that seems to have a GIF for every situation. We caught up with Adam Leibsohn, Director of […]

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What’s Buzzing: #SochiProblems, Tweethearts & More

We kicked off the week with the Sochi Winter Olympics creating lots of opportunities for new brand initiatives, and end the work week with Valentine’s Day, another opportune time for brands to connect with people over fun, relevant content. In agency news, we were honored to be named one of Fast Company’s World’s Most Innovative […]

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360i Named One of Fast Company’s Most Innovative Companies in the World

Fast Company has named 360i among its Top 10 Most Innovative Companies in Advertising for 2014, citing recent creative work for clients like HBO and Hanes. We’re honored to join the Top 10 alongside innovators such as GoPro and Samsung, as well as fellow agencies that join us in our pursuit to push the boundaries […]

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Google Partners with comScore to Provide Deeper Campaign Insights

Earlier this week, Google and comScore announced that the media giant will begin integrating comScore’s vCE technology into its DoubleClick ad service. The partnership will offer marketers an easier—and independent— method of measuring audience delivery across their campaigns, and potentially help Google further entice brand marketers to shift more of their spending to digital. Google […]