Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

What Marketers Need to Know about Google’s Mobile Algorithm Update

In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly impact brands’ site traffic. Starting April 21, pages that are deemed not “mobile-friendly” may witness their rankings downgraded in mobile searches, resulting in less traffic from mobile devices. This […]


Rethink Retail Marketing: What the Holiday Hustle Means for 2015

This is the final post of a five-part series on ways retailers use digital to make the most out of their marketing efforts around the holidays, and effectively prepare for the year ahead. Many retailers conclude their fiscal years at the end of January to properly account for late December shopping activity and inventory remaining […]


HBO Rallies the Realm to Catch Drogon for ‘Game of Thrones’ Premiere

To celebrate the Season 5 premiere of Game of Thrones, last evening client HBO and 360i, rallied the realm to help locate Drogon – Daenerys Targaryen’s most fierce dragon that went missing towards the end of Season 4. In the world’s largest dragon hunt, we enlisted the help of Game of Thrones fans everywhere to […]


USA Network Hacks SXSW with ‘Mr. Robot’ Screen Takeovers

To build buzz for client USA Network’s freshman series ‘Mr. Robot,’ we partnered with wireless provider Boingo to connect SXSW 2015 attendees at the airport in Austin with free Wi-Fi on behalf of ‘Mr. Robot.’ Using geo-specific targeting to ‘hack’ the mobile screens of Wi-Fi users traveling through the Austin–Bergstrom International Airport, we engaged each […]


Exploring Three Major Trends in the Current Search Landscape

SMX West is a three-day, jam-packed conference featuring the who’s who of Search Marketing. The 2015 conference – which took place in early March – set the stage for today’s top opportunities in search and explored how search marketers can prepare for the future. The conference inspired us to share our views on the search […]