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Digital Marketing & Social Media Blog

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downysoftside

Influencers Build Momentum for Downy’s ‘SoftSide’ Series

Today’s consumers are taking a more active role than ever when it comes to curating, sharing and even self-publishing content. Social content is a great way for brands to reach people in authentic ways, but standing out can pose quite the challenge. Consumers are potentially served up 1,500 pieces of content a day on Facebook […]

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Google Brings Cross-Device Conversion Tracking to Advertisers

Today, Google has made an announcement that could bring us a step closer to understanding the full value of paid search across devices. Google is unveiling a new metric, called Estimated Total Conversions, designed to give marketers more insight into how AdWords is driving conversions beyond the last click. Consumers are increasingly looking to technology […]

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What’s Buzzing: Yahoo! Snaps Emmys Selfies, Dorito Goes Global & More

This week, the Emmys brought us social integrations from Yahoo! TV (as well as ‘character commentary’ from our client HBO), a useful product enhancement from GoDaddy was shared and we received a whole slew of news from Google – including the introduction of a same-day delivery service in San Francisco and the announcement of a […]

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Google Unveils New ‘Hummingbird’ Algorithm

This week, Google unleashed one of its biggest algorithm updates in the company’s 15-year history. Called “Hummingbird,” the revamp will affect 90 percent of search results within Google. How big is it? “Really big,” says Google search exec Amit Singhal (via USA Today). The update allows the engine to more closely align itself with shifting […]

NeNe

BRAVO & 360i Partner with Giphy to Promote ‘I Dream of NeNe’

In the words of NeNe Leakes, the breakout reality TV star from BRAVO’s The Real Housewives of Atlanta, “It’s time to WERK!” To support the new hit show I Dream of NeNe: The Wedding (airing every Tuesday @ 9/8c), BRAVO & 360i have teamed up with the GIF archive and search site Giphy to highlight one […]