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Digital Marketing & Social Media Blog

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What We Learned Listening to 100 Moms on Twitter for a Year

For many marketers, moms present a unique and powerful audience. They are often the decision-makers when it comes to family purchases, and they also happen to be very active in social media, particularly on Twitter. Our insights team tapped into Mom’s penchant to better explore what makes Mom tick – so brands can better understand […]

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Toyota Launches its Biggest Teen Safety Initiative to Date

This week, Toyota and 360i launched TeenDrive365, a comprehensive new campaign that marks the automaker’s largest-ever advertising effort to address teen driving safety. According to the National Safety Council, the first year a teenager gets their driver’s license is one of the most dangerous years of their lives. And while cars today are safer than […]

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What’s Buzzing: TV Playlists, Snapchat’s $3B Offer & More

This week’s top stories included Snapchat spurning Facebook’s $3 billion offer, significant platform updates from Twitter, YouTube and Pinterest, and a first-of-its-kind Spotify partnership from BRAVO. Find out more below and check out some of our other blog entries this week in the recap at the bottom of this post. Snapchat Holds Out on Facebook’s […]

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Twitter Unveils Custom Timelines

It’s been a huge month for Twitter. Following its IPO, the platform has made several large-scale updates, including newly launched Custom Timelines that carry with them the power to help brands become real-time content curators. On the heels of a recent visual overhaul to Twitter’s timeline, and the addition of geo-targeting capabilities within organic tweets, […]

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Ben & Jerry’s Debuts Short Form Social Responsibility Content Series

Ben & Jerry’s has partnered with mobile news startup, NowThis News, to create a short-form video series highlighting the brand’s commitment to values-centric business models and linked prosperity: the idea of using sustainable business practices to grow the world around them. The six-part series, titled “Made of Something Better: An Education in Linked Prosperity,” provides […]