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Digital Marketing & Social Media Blog

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TASC

Top 3 Questions from the SMW13 TASC Panel

360i’s second Social Media Week event, held last Thursday, assembled the Technology, Advertising and Startup Council (TASC) to address startups’ most pressing questions when it comes to working with brands. Established last September, TASC is a multi-agency council that fosters collaboration between startups and Madison Avenue, exploring best practices for startups partnering with brands and ...

5waysbrands

The Rise of the GIF: 5 Ways Brands Can Use Short-Form Video

GIFs have been around for 25 years, but they’re exploding in popularity in a web that caters to visuals and content curators. As explained in the New York Times last week, “GIFs function as glorified emoticons” with the ability to punctuate a moment. In this special GIF-format report, we explore why GIFs are enjoying a ...

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SMW13 Session Recap: Content Marketing Bootcamp for Brands

Earlier this week, a crowd gathered at our TriBeCa offices to talk about content marketing. In 2012, “content marketing” was one of the most used buzzwords, yet many marketers admit they don’t quite understand what it means or what they should be doing about it. While content strategies should be unique to brands, factoring in challenges ...

oreo1

Brands Get Personal with Valentine’s Day Content

Valentine’s Day is more than just a holiday for flower shops and candy brands. This year, marketers got creative with the holiday, offering content and tips to make the day special for fans. What was the biggest trend? Using personalized content to offer sweet surprises to fans and the special people in their lives. Brands ...

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4 CES Trends for Marketers [VIDEO]

Each year, thousands of marketers converge in Las Vegas for the Consumer Electronics Show (CES) to be among the first to experience the latest and greatest in technology and media. Our very own David Berkowitz, VP of Emerging Media at 360i, joined the excitement this year, helping to navigate and tour the tradeshow floor on ...