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Digital Marketing & Social Media Blog

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OREO Presents 12 Days of Cookie Ball Recipes

Holiday cookies are a staple this time of year, with amateur chefs concocting creative, culinary treats in kitchens all over the world. This year, OREO is helping inspire people by presenting the “12 Days of Cookie Balls,” a social content campaign that amplifies the brand’s popular “Cookie Balls Song,” which was created by our partners […]

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This Holiday Season, 360i is Giving the Gift of Inspiration

This holiday, in lieu of sending physical holiday gifts, we decided to invest in a higher cause and give the gift of inspiration to thousands of students in Harlem. In Q1 2014, 360i will be furnishing the Harlem Children’s Zone (HCZ) with two emerging technology labs, which will be used to empower the future leaders […]

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Facebook Launches Video Ad Testing

Following several months of talk and speculation, Facebook has finally commenced auto-play video ad testing across mobile and desktop News Feeds. The update is expected to be a boon for TV and entertainment marketers in particular, but also holds opportunity for any advertiser with compelling video content. For the initial test, Facebook partnered with Summit […]

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Q&A with Swagger New York’s Sian-Pierre Regis

You’ve heard it time and time again – social media is all about authenticity: building a purpose for your community beyond selling, serving that purpose and then persevering. This goes for brands and bloggers alike. One blog in particular, Swagger New York, has had tremendous success in this arena, organically cultivating a Facebook community of […]

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What’s Buzzing: Pinterest-Curated Catalogs, Pop Dongles & More

The holiday season is an exciting time to work in advertising given the plethora of fun, seasonal campaigns – and of course, the holiday parties. To help extend the fun of our own holiday party, we created the Non-Stop Dance Spot and invited people to show us their best six-second move. You can learn more […]