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Digital Marketing & Social Media Blog

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What’s Buzzing: Instagram Ads, Vine TV Spots & More

Today’s edition of “What’s Buzzing” highlights brands that are staying relevant through inter-brand conversations and amplifying the impact of traditional campaigns through social media. As Vine and Instagram duke it out for consumer attention, brands are leveraging the platforms by building them into other forms of media and tapping into their most influential users. Read […]

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‘Aspirational Nostalgia’ & Marketing in the Real World

Whole Foods, the supermarket chain known — at least to marketers — for designing a shopping experience that taps into our evolutionary past as hunter-gatherers, is tapping into a different bit of our past. They’re going to start selling vinyl LPs. Although this reflects a purchase trend among Millennials, I see it as an example of a […]

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What’s Buzzing: Social-Informed DOOH, Tweet-Stamped Tacos & More

Labor Day has unofficially marked the end of summer and the beginning of the fall season. Today, in our new “What’s Buzzing” series, we’re counting down the top social media stories that made headlines during this first week of the fall season – from social-by-design campaigns and businesses to new features in the Facebook News […]

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Downy #SoftSide Campaign Uses Online Data to Inform Offline Creative

P&G’s Downy brand has a soft solution for Americans suffering from the post-Labor Day blues. This week, we’re proud to unveil our new campaign for Downy called “SoftSide,” in which hard situations and icons encountered in everyday life – such as alarm clocks, high heels and even politics – are “softened” by the Downy touch. […]

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Facebook Announces a More Brand-Friendly Promotions Policy

Facebook has announced an important update to its promotions policy, which outlines how users and page owners may administer contests or sweepstakes via the Facebook platform. The revised guidelines came as welcome news to marketers, as it will now be much easier for brands to run promotions moving forward. Per the update, brands will no […]