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Digital Marketing & Social Media Blog

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Google Continues AdWords Evolution with Changes to Ad Rank

Google has announced that they are making a change to Ad Rank, the formula that determines the order in which ads appear on a search engine results page. Previously, Ad Rank was determined by two factors: Quality Score and Max CPC. Per this announcement, Google is throwing a third factor into the mix: expected impact […]

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A New Perspective on Relationship Marketing through Tinder

Aiming to understand key elements of consumer engagement, the Insights team at 360i has found clues from an unlikely source: Tinder. Tinder, a new age dating platform, is an easy-to-use app that connect singles with a few taps on a smartphone. It has received a firestorm of attention since its launch late last year, garnering […]

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Inspired Speaker Series: 360i to Host Mozilla’s Christian Heilmann on 10/24

This Thursday, Christian Heilmann – Principal Evangelist at Mozilla – is stopping by 360i’s New York HQ to give a talk on the future prospects of HTML5. This event is free and open to the public. In his presentation, entitled “HTML5 Beyond the Hype: Current Issues & Near-Future Solutions,” Christian will show what HTML5 can […]

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What’s Buzzing: Diesel Mission #4, Mixhibit Memories & More

This week brought Facebook privacy setting updates for teens on Facebook, some new apps from Smirnoff and VH1 as well as the launch of #Mamming, a new campaign that’s raising massive awareness for Breast Cancer Awareness Month. Facebook Updates Privacy Settings for Teens Facebook updated its privacy settings for teens (defined as users aged 13 […]

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Pinterest Tests Paid Opportunities for Brands

Pinterest has confirmed that it has begun testing promoted pins – the next big step in its evolution to becoming a profitable social media platform. During this initial test, content from a handful of select brands will start appearing at on top of Pinterest search results and category feeds, on both desktop and mobile. While […]