Bravo & TaskRabbit Jump into SXSW Interactive with Special Partnership
Bravo’s popular late night series, “Watch What Happens Live,” is partnering with TaskRabbit for a special integration at SXSW Interactive. This marks the first time the breakthrough service networking platform has partnered with a major brand. TaskRabbit works by providing its users with a crowdsourced pool of able service providers – called “TaskRabbits” – to ...
Facebook Underscores Earned + Paid Media Integration at fMC 2012 [REPORT]
At yesterday’s first annual fMC Conference, Facebook unveiled several platform updates that will soon impact all brands utilizing the world’s largest social network to connect with consumers. Beyond the tactical ramifications – which we outline in detail in our latest report – the core takeaway from fMC is that Facebook has entered a new terrain where ...
360i & Expion Partner to Drive Convergence of Earned and Paid Media within Facebook
Today we announced a strategic partnership with social software firm Expion that will result in a powerful integrated earned and paid Facebook platform and services offering, bringing together community management, advertising, social applications and advanced analytics to measure and improve our clients’ Facebook marketing efforts. Our parent company Dentsu Network West has also reached an agreement to ...
Brands as ‘Friends’: How Advertisers Can Use Digital to Connect Paid, Earned & Owned
Prior to the Digital Age, the traditional advertising model was fairly cut and dry, with paid placements running across radio, newspapers, magazines, billboards and television. But when websites began to proliferate and, with them, advertising opportunities, us media people got our sticky fingers on it as quickly as possible. Standard banners were placed across websites ...
#SMW12: Using Community to Empower & Excite
Last night we had the pleasure of co-hosting the “Using Community to Empower & Excite” panel for Social Media Week with the #CMMeetup team. We heard from a range of community managers speak about their experiences inspiring conversations and engagement across communities of varying sizes and types. Panelists included: Jessica Lawrence, Managing Director of NY Tech Meetup Veronica Chan, ...