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Digital Marketing & Social Media Blog

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Why Brands Should Pay Attention to Facebook’s Internet.org Initiative

Here’s something that’s hard to believe for those of us living in a culture that’s inundated by digital media: two-thirds of the world’s population does not have access to the web. Earlier this week, Facebook Founder & CEO Mark Zuckerberg announced a bold new initiative to bring the Internet to parts of the world that […]

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Media Dating: A How-to on Choosing the Right Media Partners

“It’s not you; it’s me.” These are the five words you prefer to limit saying or hearing when in the process of dating, or working with a media partner for that matter. Sometimes, the media planning business can feel a lot like dating. Each day, dozens of publishers are knocking on your door — vying […]

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Help Vote 360i into the SXSW PanelPicker

SXSW Interactive is one of the most anticipated new media conferences of the year, with more than 4,000 sessions currently competing for a spot at the March 2014 show. The SXSW PanelPicker plays a significant role in determining the programming for this highly competitive event – and it’s now open for public voting. This year, […]

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Using Context & Objectives to Gauge Success on Facebook

In an effort to compel users to take action, Facebook updated its algorithm last year by personalizing the News Feed to serve relevant content, specific to each user. This urged marketers to optimize and tweak their content strategies while reevaluating which metrics were most important to a brand’s health on the platform. The goal became […]

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Programmatic Buyers Must Follow Different Rules in the News Feed

This byline was originally published in AdExchanger.  With Facebook Exchange expanding its canvas to the desktop News Feed, marketers face a new set of challenges. Unlike traditional publisher websites, the new Facebook environment presents a land grab involving disparate parties, namely content and community managers, social-ad buyers and programmatic-ad buyers. The News Feed began as a […]