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360i Report: SXSW 2015 Recap Report

Executive Summary In the 2015 SXSW Recap Report, 360i is bringing you the top highlights from SXSW interactive 2015. Read on the learn about the major themes, personalities, trending tech, notable brands and sessions that moved and inspired us this year. Brand Takeaways Transforming Data into Insights and Action will Differentiate Innovative Brands “The best […]

messenger

Facebook Updates Messenger to Support 1:1 Conversations & Commerce

This week, Facebook CEO Mark Zuckerberg and his team took to the stage at F8 – the Facebook Developer Conference – to unveil a slew of new product updates. Among them was one of interest for brands with e-commerce platforms: Facebook’s Messenger app. The update will now allow Facebook Messenger to support personal, real-time conversations with […]

SXSW

SXSW Recap: A Report on the Best of SXSW Interactive 2015

Hot off the press is our SXSW Recap – a comprehensive report of the best of SXSW Interactive 2015. This year, brands continued to stand out with relevant, entertaining activations that in many cases provided utility to conference goers. Nontraditional panels inspired our on-the-ground SXSW ambassadors and trending tech continued to make its presence known in Austin. This recap gives an overview […]

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#WineWednesday Panel Recap: Influencers Talk Reaching Gen Z

Millennials are to marketers what Beyoncé is to the world – practically royalty. As a demographic, Millennials are known for having indisposable income, spending it and being cool (for now). Reaching and connecting with Millennials has become a priority for many brands over the past years. Soon though, this Millennial crew will have to officially […]

abtesting

Lessons Learned on Optimizing for Growth with A/B Testing [SXSW]

Among the copious panels, sessions and talks at SXSW this year focused on wearables, data and privacy, and other hot trends, there emerged subtler but just as important topics, including lessons from A/B testing. Todd Yellin from Netflix and Evany Thomas from Pinterest both touched on using A/B testing to improve the user experience of […]