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Digital Marketing & Social Media Blog

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GuidedSearch

Search Meets Pinterest: The Next Generation of Visual Discovery

Pinterest has announced a groundbreaking evolution to its platform called Guided Search. The new feature is built around two main functionalities: (1) predicting what users may be interested in based on their past interactions; and (2) anticipating what users might want in the future – even if they are not sure what that is quite […]

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360i Launches Data-Driven Engine to Drive Better Search Performance

Today, we’re excited to announce the launch of 360i’s Digital Nervous System (DNSTM), a proprietary technology platform engineered to drive search marketing performance. Devised and built over several months by our agency’s Product Development team, the tool monitors the health of paid search marketing campaigns and reverse-engineers Google’s Quality Score to automatically make recommendations that […]

whatscooking

What’s Buzzing: Spider-Baby, Double Down Dares & More

With so many platform updates coming in from Twitter and Facebook lately, we’re not surprised to see an update from Instagram this week. In an effort to further personalize the platform, the photo-sharing app is tailoring each user’s Explore page to contain top content that has been “Liked” by people they follow. In other news, KFC […]

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The Waiting Game: A 360i Study on Consumer Downtime

The 360i Insights group* recently contributed a piece to Forbes that takes an imaginative perspective on social spaces, identifying white space for consumer engagement during consumer downtime. We found that this strong undercurrent of downtime is fueling a massive social conversation around “waiting.” Identifying this opportunity to learn about culture and consumer behavior, we listened […]

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360i Celebrates Earth Day with Miracle-Gro Planting Day

To commemorate Earth Day, 360i hosted an agency-wide planting event at our offices across the U.S. With seeds, soil and pots provided by our friends at Scotts Miracle-Gro (a 360i client), more than 200 employees rolled up their sleeves and started growing! This event wasn’t just about growing plants though— for when you grow, you […]