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Virtual Rubbernecking: Why Live Content Works

Live content has recently exploded on social, but it’s hardly a new entertainment medium. From sports coverage to news reports, viewers have been attracted to live long before social platforms picked up on it. In a new series of blog posts (starting with this one), we’ll discuss how live content taps into our innate human […]

2017 Social Media Trend Report: Volume 2

We’re half way through 2017 and many of our social trend predictions from last year have started to materialize with expedited roadmaps towards mainstream augmented reality and options for in-feed shoppable content. New trends have also started to emerge like the importance of brand safety and the anticipated ‘attack’ on television. At this halfway point, […]

360i #SideHustle: Ebony Vines Takes ‘Theater Geek’ to the Next Level

Welcome to the 360i #SideHustle blog series, where we showcase the totally awesome side projects, start-up businesses and other ventures created by the always-curious and entrepreneurial crew of employees here at 360i.  When Ebony Vines was a little girl, she and her sister used to “Mystery Science Theater 3000” old black and white musicals, applying their […]

360i Data Reveals Google Home is 6x More Effective Than Alexa

360i had released new proprietary software that aims to uncover precisely what smart assistants Google Home and Amazon Alexa are sharing and saying back to consumers. Early data from the Voice Search Monitor (VSM) software, indicates that Google Home is six times more likely to provide an answer than Amazon Alexa. The results stand in […]

Six Important Considerations for Building Your DSP Tech Stack

Forrester Wave recently published their quarterly report on Omni-channel DSPs. DSP scoring was based on categories and sub-categories like current offering, strategy and market presence. Nearly all technology providers we work with were scored highly in the ‘market leader’ category, with the exception of DBM, who chose not to participate in this study. DSPs and […]