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2018 Social Media Trend Report – Vol. 1

2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be the focus in 2018, and Facebook’s Cambridge Analytica scandal has locked this into the forefront of conversation. As a result of the scandal, Facebook has spent the last few […]

From Lame to Brilliant: Crafting Insights that Incite Change

All marketers seek the same thing: to stay ahead of change. But in an increasingly on demand world, achieving and successfully anticipating change means marketers are challenged to produce more meaningful consumer insights under shorter timeframes. This strain on the strategic thinking process often leads to reliance on prepackaged data, flashy statistics, and improbable trend […]

Alexa, Siri, Google: How do we know what they know?

What does Alexa know? What doesn’t she know? Why did Google Assistant share that answer? And most importantly, where is my brand in all of this? As more consumer queries occur via Voice, these are the questions marketers are struggling to understand. Voice agents can feel like black boxes – murky, mysterious, and always changing. […]

Let’s be Real: How Should Marketers Think About Finstagram?

Finstagram or “Finsta” is a fake Instagram account commonly created by teens for posting sillier, less polished, and ironically more real content for their closest friends to see. Research suggests that forty percent of teens feel pressure to post content that makes them look good to others. Teens have flocked to create Finstas, where they […]

Highlights & Resources from ‘The DEN’ NYC

Yesterday at our New York headquarters, 360i hosted the fourth iteration of ‘The DEN’-Digital Education for Nonprofits. The DEN is a free, one-day workshop designed to provide free tools, research, best practices and tricks of the trade for being a smart, nimble nonprofit marketer in the digital age. More than 100 nonprofit professionals attended the […]