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Digital Marketing & Social Media Blog

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Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search

Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for Firefox, as Google has been their default search engine since 2004, and could increase Yahoo!’s search volume significantly at the expense of Google How […]

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Using Social Data to Inform Your Holiday Communications Strategy

Black Friday and Cyber Monday, two mega shopping events that have been a boon to brands for years, together generated more than 50 Billion dollars’ worth of sales each of the last three years And in 2013, more than 92 million people* shopped on Black Friday alone. While the dollar amount that each shopper actually […]

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Sarah Hofstetter Inducted into Advertising’s AAF Hall of Achievement

Yesterday, 360i CEO Sarah Hofstetter was inducted into the AAF Advertising Hall of Achievement, as part of the class of 2014. Sarah joins one of advertising’s most distinguished groups in receiving the industry’s premier award for outstanding leaders age 40 and under who are making a significant impact in the industry and in their communities. […]

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Rethink Retail Marketing: Maximize Product Listing Ads

This post is Part II of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

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Snapchat Partners with Square to Offer Peer-to-Peer Payments

In a surprise announcement on its blog yesterday, Snapchat announced the latest update to its platform – Snapcash. Created in Snapchat’s first-ever product partnership with the mobile payment pioneer, Square, Snapcash is a peer-to-peer payment system, and now part of the growing digital payments trend. Photo via Snapchat What it is and how it works […]