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Digital Marketing & Social Media Blog


360i Summit: Reimagine Behavior with Charles Duhigg

This post marks the first of our event content series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. For a preview of the posts to follow, please view our teaser post, “The Top 10 Highlights from 360i’s Marketing Leadership Summit.” At this year’s event, we explored how to “Reimagine (Almost) Everything,” […]


The Top 10 Highlights from 360i’s Marketing Leadership Summit

The 2015 360i Marketing Leadership Summit last week in New York City drew a record audience of more than 350 marketing leaders. At this year’s event, we explored how to “Reimagine (Almost) Everything,” and learned how some of the world’s leading marketers and media companies are navigating change and shaping the future of our industry as […]


What Marketers Need to Know from Twitter’s #VideoNow Presentation

In its recent presentation, #VideoNOW, Twitter showcased the latest updates to its Amplify product and its new Moments tab, and it shared how its video product and real-time nature is differentiated from other social platforms. During the event, which took place at the Highline Studios in New York, and which notably was the first public […]


Twitter’s Buy Now Card: Buying & Selling on the Platform

Twitter recently announced that it has opened up its Buy Now card feature for general availability testing, creating more opportunities for marketers to connect awareness and sales. Previously, only a small percentage of U.S. users were receiving the Tweets from a select group of test partners. The Buy Now card, which originally debuted in early […]


Twitter ‘Moments’ Takes Visual Storytelling to the Next Level

Twitter’s exciting new platform feature, Moments, turns popular topics into a collection of visually engaging curated content. The goal of Twitter Moments is to seamlessly aggregate tweets, photos, videos and GIFs from engaging topics, such as life events or breaking news stories, so that users can easily discover the highlights of popular conversations as the […]