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Digital Marketing & Social Media Blog

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Is Engagement the Biggest Hammer for Social Content?

For years, marketers have been using engagement KPIs as the hammer of success in social channels. In the last six months, however, Facebook has led the revolution in paid social by shifting to a platform where marketers can achieve greater scale and attribution for ROI. By now, this change is old news — but it ...

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4 Ways Platforms Used Content at Cannes

Each year, thousands of marketers, innovators, advertising professionals and entertainers gather at the Cannes Lions Festival of Creativity to celebrate and view inspiring content that will set the standard for how we look at creative communications around the world. This year’s conference was marked by an influx of platforms and ad tech providers who added ...

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What’s Buzzing: Facebook’s Slingshot, Emojis Galore & More

This week, World Cup Fever continued to take hold on social media as well as the 360i offices. The office was also a buzz with the news of the new Amazon Fire phone to be released July 25. This new smartphone boasts features such as cloud-based storage, a 24-hour live support system, and Firefly – ...

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Parody Twitter Accounts: What They Mean & What We Can Learn

Parody Twitter accounts, which pose as real brands and public figures only to blast out irreverent messages, seem to be part of a fairly new, fairly powerful trend. Suddenly, they’re becoming influential beacons of mis-branded absurdity — a scary opponent to those who care for the targeted brands. But parody itself dates back to Ancient ...

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Amazon Fire Phone Brings Commerce to the Forefront

There’s a new smartphone on the block. It’s called the Amazon Fire Phone – and it’s the first smartphone on the market to place as much emphasis on commerce as it does on connectivity and communications. Historically, hardware announcements have been of somewhat tepid interest to marketers, since their implications are one step removed and ...