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Digital Marketing & Social Media Blog

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The Role of Pragmatism in Modern-Day Marketing

Over the past year, real-time marketing efforts have proliferated – especially within social media channels. Branded content is on the rise, as is the number of brands vying for attention during key cultural moments. For marketers this means that capturing consumer attention is a more complex endeavor than it used to be. As the volume ...

beautifuldeath

HBO Launches ‘Beautiful Death’ Countdown to GoT Season 4

We’re just 13 days away from the April 6 premiere of Game of Thrones Season 4 – and HBO is counting down to its most epic season yet with “Beautiful Death,” a series of 30 intricate illustrations of the most poignant deaths from each episode of the show. HBO and 360i are using these beautiful ...

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Facebook Unveils Four New Targeting Options for Advertisers

Facebook recently released a new suite of core targeting options that allows advertisers to further refine their audiences in paid social campaigns and gain better insights into performance. Following the update, advertisers can expect upgraded controls over location, demographic, interest and behavior. Facebook has been rolling out the new features over the past month through ...

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What’s Buzzing: Beauty Boards, Bakery Apps & More

In the spirit of St. Patrick’s Day, a number brands opted to try their luck with real-time marketing creating some holiday fun for consumers. Similarly, Pi Day (March 14) got many brands talking on Twitter, with the banter covering a wide range of pi/pie-related content. And the week rounded out with an interactive release of ...

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SXSW Hotsheet: A Guide to the Best of SXSW Interactive 2014

Hot off the press is our SXSW HOTSHEET – a comprehensive recap of all things SXSW 2014. There’s no doubt about it, this was the year marketers made their presence known in Austin through innovative and authentic brand activations. But startups were not to be left out of the spotlight, and many caught the attention of the ...