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Digital Marketing & Social Media Blog

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Parody Twitter Accounts: What They Mean & What We Can Learn

Parody Twitter accounts, which pose as real brands and public figures only to blast out irreverent messages, seem to be part of a fairly new, fairly powerful trend. Suddenly, they’re becoming influential beacons of mis-branded absurdity — a scary opponent to those who care for the targeted brands. But parody itself dates back to Ancient ...

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Amazon Fire Phone Brings Commerce to the Forefront

There’s a new smartphone on the block. It’s called the Amazon Fire Phone – and it’s the first smartphone on the market to place as much emphasis on commerce as it does on connectivity and communications. Historically, hardware announcements have been of somewhat tepid interest to marketers, since their implications are one step removed and ...

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Twitter Makes Internet Happy, Adds GIFs to Timeline

The Twitter timeline has become a more visually exciting (and happy) place today, thanks to the launch of GIFs. The announcement comes after several visual content updates, including the ability to upload multiple photos in a single tweet and the debut of one-click video ads. Despite Twitter’s recent strides in visual content, until now there ...

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Breaking Down the Social Media Stanley Cup

Last week, the Los Angeles Kings clinched the NHL Stanley Cup Finals with a Game 5 win over the New York Rangers. The series was marked by extremely close games – three went into overtime – and an intense bicoastal rivalry in which even the teams’ respective social media managers got involved. 360i’s Insights & ...

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360i Picks Up Cannes Lions for Oscar Mayer & #Mamming Social Good Project

360i has won two Cannes Lions Awards – one Silver and one Bronze – for work on behalf of Oscar Mayer and for an internal passion project designed to promote breast cancer awareness. Oscar Mayer’s “Wake Up and Smell the Bacon” campaign took home a Silver Lion in the Mobile: Innovative Use of Technology category. ...