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Digital Marketing & Social Media Blog

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What’s Buzzing: Snapchat Stories, Pasta Brands Take a Stand & More

This week was filled with real-time content, a potentially game-changing feature from Snapchat and more details around Twitter’s much-anticipated IPO. Yesterday, the microblogging site announced its plans to raise up to $1 billion in a public offering. In the company’s S-1, we learned more about its financials and gained insights into user behavior on the […]

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Influencers Build Momentum for Downy’s ‘SoftSide’ Series

Today’s consumers are taking a more active role than ever when it comes to curating, sharing and even self-publishing content. Social content is a great way for brands to reach people in authentic ways, but standing out can pose quite the challenge. Consumers are potentially served up 1,500 pieces of content a day on Facebook […]

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Google Brings Cross-Device Conversion Tracking to Advertisers

Today, Google has made an announcement that could bring us a step closer to understanding the full value of paid search across devices. Google is unveiling a new metric, called Estimated Total Conversions, designed to give marketers more insight into how AdWords is driving conversions beyond the last click. Consumers are increasingly looking to technology […]

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What’s Buzzing: Yahoo! Snaps Emmys Selfies, Dorito Goes Global & More

This week, the Emmys brought us social integrations from Yahoo! TV (as well as ‘character commentary’ from our client HBO), a useful product enhancement from GoDaddy was shared and we received a whole slew of news from Google – including the introduction of a same-day delivery service in San Francisco and the announcement of a […]

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Google Unveils New ‘Hummingbird’ Algorithm

This week, Google unleashed one of its biggest algorithm updates in the company’s 15-year history. Called “Hummingbird,” the revamp will affect 90 percent of search results within Google. How big is it? “Really big,” says Google search exec Amit Singhal (via USA Today). The update allows the engine to more closely align itself with shifting […]