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Digital Marketing & Social Media Blog

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Q&A with Univision’s David Beck: Harnessing the Power of Social TV

David Beck is SVP and General Manager of Social Media for Univision Communications Inc. He was recently named the Latin Social TV Marketer of the Year by the Social TV Awards. We interviewed David to learn more about Univision’s approach to social TV and how the network is innovating the viewing experience for its audience. […]

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Beyond the Screen: How TV Shows are Extending the Story to Digital

What was the latest great story you read? Maybe not read, but watched? Or heard? For me, it was the GIRLS episode “I Get Ideas.” Lena Dunham hit it out of the park again with a raw story to which every 20-something girl could relate. An immense amount of time and effort goes into developing […]

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Scotts Miracle-Gro Brings the Outside In with Fresh Digital Campaign

In appreciation of Earth Day, 360i client Scotts Miracle-Gro is encouraging consumers to re-think their day—motivating them to take the things they would normally do inside, outside. Today, the brand unveiled a new digital campaign, called Take It Outside, in an effort to get people to appreciate what’s outside their window and experience all the […]

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YouTube’s New Design: What Marketers Need to Know

Earlier this year, YouTube announced a new design – first released in limited beta – that aims to promote increased regular visits to YouTube from any connected device. While the design is already available, the deadline for all channels to make changes is May 15, and for channels with gadgets, June 19. The new design […]

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Saracens Rugby Club Merges Social and Sport in Match Day Experience

This past weekend, the London-based Saracens Rugby Club launched full-stadium WIFI in their newly constructed stadium, Allianz Park. This presented a chance for the table-topping Premiership rugby club to become the first sports club in Europe to encourage real-time user-generated content (UGC) that could contribute positively to the match day experience. Given this opportunity, 360i […]