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Digital Marketing & Social Media Blog

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Pinterest

Pinterest Makes a Brand Play with New Business Toolkit

Following a wave of consumer enthusiasm for Pinterest – which reached its apex earlier this year – many brands have followed suit, using the highly visual social network as a key pillar to their content strategies. Up until now, brands were granted the same toolbox as consumers when it came to their own Pinterest presences. Yet ...

roadtolondonNBC

How NBC Used Digital PR to Drive Record Olympics Tune-In

The Olympics is a massively popular and widely watched event. For the 2012 Olympic Games, 360i client NBC took viewership to the next level, making the event the most watched in history. At the WOMMA Summit earlier today, Sarah Hofstetter, President of 360i, and Ruthie Wittenberg, Senior Marketing Director at NBC Universal shared how we ...

Revenge

For #GiftofRevenge Campaign, the Devil’s in the Details

This week during the hit drama series “Revenge,” ABC teamed up with Neiman Marcus and Target for an advertiser integration that marked a “one step forward, two steps back moment” for branded content and social TV. In lieu of  buying a traditional 30-second spot to launch “Neiman Marcus for Target,” the network aired a scripted ...

360iUReport

360i Releases New Report on Content Marketing

Today, we released a new report on Content Marketing. This report outlines the key pillars to content marketing and advises marketers on how they can craft and execute successful content marketing programs. Brands have always been content marketers in a sense, but with the changing digital landscape, content marketing is more important than ever. In fact, ...

360iTumblrAList

360i Selected as Tumblr A-List Partner

We’re thrilled to announce that 360i was among a select group of first-rate advertising, creative, media and technology agencies chosen as Tumblr’s A-List partners. The partnership will further enable agencies to better help brands share their stories with their communities in a unique and creative way. By way of reference, Tumblr boasts more than 80 ...