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Digital Marketing & Social Media Blog

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Mobile advertising

Recapping Key Themes from Mobile Media Summit 2013

“2013 is the year of mobile.” A lot of people said that about 2012 – and 2011, too. In fact, it seems as though it’s been “the year of mobile” for quite some time. While other mediums like video and social have led to clear-cut changes in the digital space, mobile remains highly complex and […]

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What’s Buzzing: Twitter’s IPO, Real-Time Spots Come to Late Night & More

This week, the digital world brought us big news from Twitter, socially-centric TV spots from Lexus and Late Night with Jimmy Fallon and Apple’s much-anticipated iOS7 update. And here at 360i, we held our 8th annual Marketing Summit, which welcomed speakers from leading brands and all the major digital platforms. You can read the full […]

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Vine vs. Instagram: Which Platform Should Marketers Bank On?

By Danielle Johnsen Karr, Supervisor of Digital Communities at 360i & Tatiana Urriaga, Senior Community Manager at 360i As short form video continues to rise in popularity in accordance with mobile usage, marketers are challenged to determine which platform is right for their brand. While most players in this space produce similar types of content, […]

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Highlights from 360i’s Marketing Summit: Big Data to Big Ideas

This week, we held our 8th annual Marketing Summit at Chelsea Piers in New York. Among the day’s speakers were Dana Anderson, SVP, Marketing Strategy & Communications at Mondelēz International; Tony Pace, CMO of SUBWAY®; and David Karp, Founder & CEO of Tumblr – as well as senior marketers from the AARP, Ben & Jerry’s, […]

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SUBWAY® Selects 360i as Global Social AOR

We’re excited to announce that SUBWAY® has selected 360i as its global social agency of record, following a competitive review. SUBWAY is the world’s largest QSR by number of locations and third largest by revenue. In our new role as social AOR, SUBWAY has tapped us to develop and execute the brand’s overall social strategy, […]