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Digital Marketing & Social Media Blog

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5 Startups That Are Empowering Content Curation

Today, we’re releasing the tenth edition of our Startup Outlook series, 360i’s guide for helping brands better evaluate emerging technologies and platforms. This report features five startups that are enabling brands and consumers to automatically or manually curate content. Download this report and all past Startup Outlook reports at www.startupoutlook.com. Several of the startups featured […]

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Equifax Names 360i Its Lead Agency

We’re excited to announce today our new partnership with Equifax, a leading credit reporting firm, which has named us its Lead Agency following an internal review. As an innovative marketer successfully navigating an ever-changing landscape, Equifax is reinforcing its commitment to making digital and data cornerstones of its growth trajectory. Terry Griffin, senior marketing executive […]

Tumblr and Yahoo

Hey Yahoo!, Here Are 3 Ways You Can Keep Your Promise to Tumblr

How did Yahoo! announce its $1.1 billion deal to acquire Tumblr?  With a GIF, of course. In a blog post promising not to “screw up” Tumblr, Yahoo! CEO Marissa Mayer announced that her company would be acquiring the platform, home to more than 100 million millennial creators, GIFs and adorable animals. The web is buzzing […]

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Kraft Cheese Inspires Summer Cookouts with ‘Pin to Win’ Promotion

Kraft Singles is helping fans gear up for summer through a Pinterest contest aimed at inspiring summer grilling and creating good times among family and friends. Recently launched, the sweeps encourages fans to “pin to win” the necessary essentials for spicing up their backyard barbeque spread—that is, ooey, gooey Kraft Cheese-inspired creations in the hopes […]

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Debunking 5 Myths of Programmatic Buying

At last week’s iMedia Agency Summit, I spoke on a panel called ‘Demystifying Programmatic Inventory.’ The entire session was geared toward helping marketers better understand the somewhat murky world of programmatic buying. As someone who lives and breathes in this space everyday, I’m often surprised by the number of misconceptions that exist about this subset […]