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Digital Marketing & Social Media Blog

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USA Network Uses Social to Help Fans Relive Summer Camp Memories

This summer, USA Network is giving 16 ‘grown-ups’ the chance to relive the dog days of summer as they would when they were kids – and they’re using social media to evoke nostalgia among viewers ahead of the July 11 premiere. ‘Summer Camp,’ the network’s newest reality series, pits contestants against one another in an […]

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Secrets from One of the World’s Top Vine Influencers, Meagan Cignoli

As marketers, it’s necessary to stay on the pulse of new social platforms in order to remain top of mind when reaching fans and potential consumers. In addition to establishing brand profiles within emerging platforms, social influencers can also lend brands authenticity and credibility within up-and-coming spaces. As new platforms emerge, so do new influencers […]

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What the Colliding Worlds of Search & Display Mean for Marketers

Back in the early days of search engine marketing, creating an ad was simple. There was a headline, two description lines and a display URL, as shown in this sample search ad from 2007. Search ads have since grown in complexity, as site links, location extensions, social extensions and more have made their way into […]

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Toyota’s Sandy Relief Doc Aims to Drive 1MM Meal Donations

Nine months after Superstorm Sandy created havoc along the East coast, communities are still feeling its devastating effects.  To help in the recovery process, Toyota, along with 360i, recently launched its “Meals Per Hour” program – a partnership with Food Bank For New York City to help residents in New York’s Far Rockaways who were […]

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Alamo Social Gaming Suite Reimagines Classic Car Games for the Digital Age

This summer, Alamo Rent a Car is putting a social spin on those classic road trip games with which America grew up. The brand’s new ‘Games 2 Go’ campaign marries the old with the new in a suite of social-by-design games that amplify family fun and help create more memorable family vacations. Alamo Games 2 […]