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Digital Marketing & Social Media Blog

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5 Startups that Stole the Show at SXSW 2013

Welcome to the SXSW Interactive edition of Startup Outlook, 360i’s guide for how brands can evaluate emerging technologies and platforms. This month’s edition is inspired by the startups that made headlines at this year’s SXSW Interactive conference, where tens of thousands of marketers convened in Austin for a first-hand look at the companies that are ...

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The #ChangeAgents: How Do You Foster Innovation? [VIDEO]

This is Part V of a week-long video series about how senior marketers are approaching the shifting consumer landscape. Innovation is critical to being a successful brand in the Digital Age. When we asked senior marketers how they foster innovation within their own organizations, they cited collaboration and a natural curiosity as means of surfacing ...

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It’s Officially Unofficial: Google’s Panda Algorithm Update

Though not formally announced, many of us in the SEO industry agree that Google has started to roll out its 25th update to Panda. Google Panda was first introduced in 2011 to improve the quality of sites that rise to the top of natural search results pages – a huge benefit to marketers vying to ...

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The #ChangeAgents: How Has Mobile Changed Your Business? [VIDEO]

This is Part IV of a week-long video series about how senior marketers are approaching the shifting consumer landscape. Not only has mobile caused a sizeable shift in the way business is done, but it has also created huge opportunities for business growth. Mobile connects the digital world with the ‘real’ world and allows brands ...

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USA Network’s PSYCH Slumber Party Smashes Social TV Records

PSYCH, one of USA Network’s most popular and longest-running shows, recently kicked off its seventh season in style with an all-night social media-powered marathon. To promote the premiere of season seven, USA Network hosted a Slumber Party marathon, and partnered with 360i to turn previously aired episodes into a real-time social event by rallying the ...