[VIDEO] What’s the Role of Creativity in Digital Media Planning & Buying?
PSFK recently interviewed Sarah Sikowitz, Group Media Director at 360i, for its Secrets of a Killer Media Buyer series. The segment below focuses on the essential role of creativity and “constant drive to innovate” in the digital media space. You can read some more insights from Sarah on this subject after the jump. Secrets Of ...
360i’s Report on Social Commerce: Daily Deals
Today we released the fourth POV in our summer-long social commerce series, focusing on daily deals sites. You can read and download the complete report after the jump. Groupon is the current market leader in the daily deals space. Like any maturing market, we expect the daily deals space to experience a period of consolidation ...
360i Report on Social Commerce for CPGs
This is our third POV on 360i’s summer-long social commerce series. This POV specifically focuses on social commerce strategies for consumer packaged goods (CPG) brands. You can download 360i’s Digital Coupons Playbook at http://360i.com/digitalcoupons.
360i Report on the Schema.org Markup Initiative
Google, Bing and Yahoo! recently announced a new supported web initiative called schema.org, which provides some much needed momentum to the creation of the semantic web. The web standard provides a common vocabulary for structured data markup on web pages and serves as a resource for webmasters to improve their natural search results within the ...
Google Swiffy Aims to Streamline Mobile Banner Development
Last week brought several big announcements from Google, with most of the buzz coming from the launch of their Google+ social network. On the sidelines, however, Google has released a new tool – called Swiffy – which converts flash files to pure HTML5.