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Digital Marketing & Social Media Blog


5 Video Platforms to Watch — Startup Outlook Issue 6

The sixth edition of our Startup Outlook report is all about video and the emerging platforms that are changing the game for brands and people alike. This month’s issue profiles five companies – Broadcast for Friends from Ustream, SundaySky, Tout, Viddy and VideoGenie – through the lens of 360i’s Startup Scorecard. We created this scoring ...


Google Launches Disavow Tool to Battle Link Loopholes

We have reached an apex in Google’s battle against link spam. This week, Google launched the much anticipated disavow tool, allowing webmasters to take action against “unnatural” incoming links. The announcement should interest marketers who have engaged in link development or have attracted undesirable links over the past decade. Matt Cutts, Head of Google Webspam, provides ...


New Facebook Page Feature Bridges Global with Local

Facebook’s global growth has impacted the way that marketers use the social platform to reach a larger audience. As a result, Facebook is now making it easier for brands with an international presence to build a following and engage its fans with the launch of Facebook Global Pages. It is a step forward for Facebook ...


4 Keys to Breakthrough Visual Content in Social

Social media content used to be all about copy. Not anymore. More and more social media marketers are now aware of the fact that a text-only content calendar is not enough. What many of them have yet to understand however is how “visual” is not enough. Affixing a stock image or a screen grab from ...


5 Lessons from the Second Second-Screen Debate

Tuesday’s presidential debate – the second in a series of three – was the third most social TV event in history with an estimated 12.24M social media comments, ahead of last year’s Super Bowl and narrowly behind the 2012 Grammy Awards (13.0M) and the 2012 MTV Video Music Awards (12.8M). Contrary to claims that Americans ...