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Tales from the Main Stage: Selective Demolition at the 2015 Cannes Lions

This past week, 360i took the Cannes Lions main stage with client Nestlé in a session hosted by Nestlé’s Head of Marketing and Consumer Communication Tom Buday and our Chief Strategy Officer Lee Maicon, titled “Tales from the Edge: How to Blow S#!T Up.” Highlighting Nestlé’s portfolio of great work including 360i’s recently-debuted #WeighThis campaign […]

Lean Cuisine Shifts the Conversation Around Weight via #WeighThis

Nestlé’s Lean Cuisine (client) is embarking on a rebrand to shift the company from its diet roots to a modern health and lifestyle brand. In its recently launched social campaign #WeighThis, in partnership with 360i, Lean Cuisine is striking up a conversation around weight, encouraging women to “weigh something that matters.” The effort includes a short video of women […]

360i Press Release: 360i Hires Jonathan Goldmacher as New York Managing Director

NEW YORK — June 29, 2015 — 360i today announced the hire of Jonathan Goldmacher as Managing Director of the New York office, further expanding the agency’s executive leadership team. The newly-created role comes as 360i continues to grow and win new business, helping brands shift the way they communicate for today’s communications environment. Goldmacher […]

360i Innovation Strategist Fitz Maro Recounts Cannes Lions Experience

360i Innovation Strategist and winner of the Campaign US “Fearless Thinker” contest Fitz Maro touched down in the French Riviera one week ago to attend this year’s Cannes Lions Festival of Creativity. With two notebooks, and functioning off only a few hours of sleep each night, he shared a first-timer’s account of our industry’s largest annual […]

360i Speaks at: Cannes

360i’s Chief Strategy Officer Lee Maicon and Nestlé’s SVP, Head of Marketing & Consumer Communication Tom Buday will speak about blowing up the traditional ways of doing things to remain on the edge of what’s next. For more information on the event, click here.