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Digital Marketing & Social Media Blog

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Native Advertising: But It Doesn’t Look Like an Ad

How many times have you seen the headline, “Display advertising is dead?” The truth is, display still works for brands – but not without overcoming some hurdles. Banner blindness remains a big challenge, and privacy concerns on the part of marketers are making it harder for brands to hyper-target an audience and take advantage of ...

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Is Foursquare the Latest Dark Horse in the Local Search Race?

Foursquare announced today that it will soon be “reinventing local search for everyone” by putting to work its bevy of data to power the all-new Foursquare Explore. Previously a feature for registered users within the mobile app, Explore is now available for all searchers on Foursquare.com. This is an interesting move for the company, which ...

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UGG Australia Awakens Creative Culture with New Content Strategy

UGG Australia has been a cultural staple for years. With its high-quality, fashion-forward products and a strong creative culture, the brand is committed to adorning those making big things happen out in the world with killer footwear, apparel and accessories. As UGG Australia lives out its mission to foster cultural growth and creativity, naturally, that ...

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Apple iOS 6 Release Ups Safari Encrypted Searches by 7 Percent

The most recent Apple iOS 6 update is another source for Google “unknown” natural search terms for those reaching web sites from Google through Safari. In fact, Safari’s share of encrypted searches as jumped from less than 1 percent to nearly 8 percent following the update. Last July, our report  on Measuring the Impact of ...

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‘Collections’ Test Hints at Bigger Strategy to Turn Likes into Sales

This week, Facebook began testing a new variety of Page posts that marks its latest move toward expanding social commerce opportunities within the platform. Dubbed “Collections,” the new feature gives brands the ability to share product images which can be Liked, Wanted or Collected – and eventually purchased – by fans. Facebook Collections rolls out ...