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Digital Marketing & Social Media Blog


Brand Journalism Tips: How to Find the Right Voice for the Right Audience

The quest for finding and maintaining the right tone of voice is a challenge that marketers face every day. Given the array of channels in which brands interact with their consumers, how can we ensure effective and compelling communication – no matter where we’re engaging people? As part of 360iU, our agency’s dedicated educational center, […]


5 Best Practices When Creating Facebook Content for Hispanics

More and more, marketers are recognizing the growing buying power of Hispanics in the US. Instead of considering whether or not they should connect with Hispanics, they are now exploring how to best reach this important demographic. Hispanics over-index in both mobile usage and social network presence when compared to non-Hispanics, emphasizing the importance of […]


What’s Buzzing: Google Helpouts, FB Redesigns & More

After an announcement earlier this year, Twitter’s IPO hit markets Thursday morning and shares soared, with Twitter closing its first day of trading at $44.90. This week also brought news of some new Facebook features, including video autoplay in mobile Newsfeeds and “Like” and “Share” button revamps. Read on for more details and some insight […]


Philadelphia Brings Lifestyle Content to the Holiday Recipe Mix

PHILADELPHIA Cream Cheese is helping consumers get into the holiday spirit with a new campaign that features an influencer-curated content hub which encourages consumers to turn to the brand for holiday cheesecake baking and lifestyle inspiration. The effort marks the first time the brand has placed digital at the center of its holiday marketing strategy. […]


One Small Test for Google, One Giant Peek at What’s to Come

Recently, Google launched a display test on their coveted Search Results Page. It was done quietly, with only a few test partners, and with little fanfare. Despite the limited nature of the test, the story quickly spread in the media, with many writers expressing surprise at the development. But there is nothing surprising about this […]