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Digital Marketing & Social Media Blog

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Help Vote 360i into the SXSW PanelPicker

SXSW Interactive is one of the most anticipated new media conferences of the year, with more than 4,000 sessions currently competing for a spot at the March 2014 show. The SXSW PanelPicker plays a significant role in determining the programming for this highly competitive event – and it’s now open for public voting. This year, […]

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Using Context & Objectives to Gauge Success on Facebook

In an effort to compel users to take action, Facebook updated its algorithm last year by personalizing the News Feed to serve relevant content, specific to each user. This urged marketers to optimize and tweak their content strategies while reevaluating which metrics were most important to a brand’s health on the platform. The goal became […]

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Programmatic Buyers Must Follow Different Rules in the News Feed

This byline was originally published in AdExchanger.  With Facebook Exchange expanding its canvas to the desktop News Feed, marketers face a new set of challenges. Unlike traditional publisher websites, the new Facebook environment presents a land grab involving disparate parties, namely content and community managers, social-ad buyers and programmatic-ad buyers. The News Feed began as a […]

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Nielsen Confirms What We All Knew: Tweeting Leads to Tune-In

It’s no secret that marketers use social media in conjunction with live events and programming to drive real-time success. This strategy has been exceptionally popular among entertainment brands, with buzzwords like “social TV” and “second-screen” entering – and eventually dominating – the lexicon in that space. While this strategy has become tried-and-true for many entertainment […]

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Facebook Algorithm Update Gives Bypassed Posts Second Life

Today, Facebook unveiled an update to its algorithm aimed to resurface older stories that users missed by not scrolling far enough down their feeds. The announcement was made via a press event and a blog post labeled ‘News Feed FYI’ – a new category within the “Facebook for Business” site where the platform will explain […]