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Digital Marketing & Social Media Blog


Vine’s Vanity URLs Allow Marketers to Create Branded Destinations

Vine is introducing vanity URLs – a move that has the potential to evolve the popular app from a social platform to a brand destination. Earlier this week, Twitter notified its strategic partners via email that Vine users (including brands on the platform) will be able to register for vanity URLs. This means that for […]


Twitter Launches Conversion Tracking for Advertisers

Twitter has released conversion tracking for advertisers utilizing Promoted Tweets on the platform – an update that will allow marketers to better connect the dots between their paid social investments and sales. Twitter had been testing the platform for several months. Similar to Facebook’s conversion pixel, Twitter’s conversion tracking allows advertisers to measure and optimize […]


OREO Presents 12 Days of Cookie Ball Recipes

Holiday cookies are a staple this time of year, with amateur chefs concocting creative, culinary treats in kitchens all over the world. This year, OREO is helping inspire people by presenting the “12 Days of Cookie Balls,” a social content campaign that amplifies the brand’s popular “Cookie Balls Song,” which was created by our partners […]


This Holiday Season, 360i is Giving the Gift of Inspiration

This holiday, in lieu of sending physical holiday gifts, we decided to invest in a higher cause and give the gift of inspiration to thousands of students in Harlem. In Q1 2014, 360i will be furnishing the Harlem Children’s Zone (HCZ) with two emerging technology labs, which will be used to empower the future leaders […]


Facebook Launches Video Ad Testing

Following several months of talk and speculation, Facebook has finally commenced auto-play video ad testing across mobile and desktop News Feeds. The update is expected to be a boon for TV and entertainment marketers in particular, but also holds opportunity for any advertiser with compelling video content. For the initial test, Facebook partnered with Summit […]