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Oreo Brings ‘Nomsters’ to Life in #OreoLab Halloween Campaign

Inspired by some of the most feared monsters of Halloween lore, Oreo, in partnership with 360i, has been busy at work in its Oreo Laboratorium, performing experiments on Oreo cookies to create “nomsters.” Leading up to Halloween, Oreo will be bringing a new “nomster” to life each day this week and unleashing it on the […]


Weekly Hot Jobs: Browse 360i’s Latest Openings

Greetings, job-seekers. As our agency grows and evolves, we’re constantly on the hunt for top talent to help us create powerful campaigns on behalf of brands like Coca-Cola, Oreo, HBO, Toyota and more. (Browse our full client roster here.) Right now there are more than 40 open positions across our offices. If you embody passion, purpose […]


360i Report: Global Twitter Trends: India

By Claire Charron, Manager, Global Insights & Planning; Radhika Nihalani, Insights & Planning Intern; Ronak Sheth, Insights & Planning Intern; and Evann Clingan, Senior Insights Analyst at 360i. Executive Summary As India experiences a rapid growth in its middle class, a burgeoning youth population and an explosion of Internet and mobile adoption, its social media […]


360i Report: Alibaba & The Future of Global Marketing

By Andy Rooks, Senior Analyst, Insights & Planning at 360i. Claire Charron, Manager, Global Insights & Planning at 360i contributed to this report. Executive Summary While Alibaba Group, one of the world’s largest ecommerce companies, recently made financial headlines for its historic IPO, the emergence of the group also has substantial implications for the future […]

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4 Insights into Consumer Indecision & Choice Paralysis

Have you ever gone to a shoe store and been unsure which sneakers to buy? Have you ever debated with coworkers what you should eat for lunch? If so, you’ve experienced one of the most common and understudied phenomena impacting a consumer’s pathway to purchase: Choice Paralysis. 360i’s Insights & Planning team recently investigated choice […]