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Digital Marketing & Social Media Blog


Emojis, Gifs, Images – Oh My: How Visual Content is Changing the Web

During Social Media Week, I had the opportunity to attend the panel, “Reading is No Longer Fundamental: the Shift to Visual Vocabulary.” The talk centered on the evolution of visual content on the web, and how image-based content is being consumed and shared by consumers and brands. The panel was moderated by the Huffington Post’s […]


360i #FuelGood Project Turns Data into Donations

This quarter, 360i launched the #FuelGood Project – an employee-initiated program designed to get our agency more physically active while supporting some of our favorite charities. The program was inspired in part by the explosion of fitness monitoring technologies – Nike+ FuelBands, Fitbits, Jawbones, etc. – that turn physical activity into digital data. These and […]


US Hispanics Poised to Create Major Opportunity for Digital Advertisers

Hispanics are becoming an increasingly important audience for digital advertisers. In addition to being the youngest and fastest growing demographic in the US, they are also more likely to use mobile devices and are spending the most money online. Hispanics are often highly engaged with brands’ social content – and from a media standpoint, they […]


Q&A with Giphy’s Adam Leibsohn

GIF culture has exploded over the past year, with short-form video content cementing itself in the way we communicate on an everyday basis. At the center of this trend has been Giphy, the GIF-based search engine and curator that seems to have a GIF for every situation. We caught up with Adam Leibsohn, Director of […]


What’s Buzzing: #SochiProblems, Tweethearts & More

We kicked off the week with the Sochi Winter Olympics creating lots of opportunities for new brand initiatives, and end the work week with Valentine’s Day, another opportune time for brands to connect with people over fun, relevant content. In agency news, we were honored to be named one of Fast Company’s World’s Most Innovative […]