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Digital Marketing & Social Media Blog

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Cracker Barrel Launches New Site Tapping into Social Testimonials

CRACKER BARREL, a Kraft Foods brand, has teamed up with 360i to launch a brand new mobile-responsive website. The redesign comes at the perfect time, as the brand is expanding nationally. Prior to last year, CRACKER BARREL was found mostly on the East Coast – but of late the brand has expanded its U.S. footprint. The new website serves as […]

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Ben & Jerry’s ‘City Churned’ Campaign Crowdsources Local Flavors

Just like Ben & Jerry’s, cities are made of different ingredients that work together to form a unique essence. That’s why our first program on behalf of the brand is encouraging ice cream lovers from some of the nation’s biggest cities to create and name their own ice cream flavors based on the respective personalities […]

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360i & Clients Honored at International FAB Creative Awards

360i, alongside clients Oreo and Oscar Mayer, are proud recipients of top honors in this year’s International Food and Beverage (FAB) Creative Excellence Awards. The FAB Awards is an international awards program focused entirely on work done for food and beverage brands. “The Oreo Blackout Tweet” was deemed the winner in the Best Use of […]

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Oscar Mayer, 360i Receive Top Honors in Bees Awards Competition

360i and client Oscar Mayer are the proud recipients of coveted honors in this year’s Bees Awards competition. The Bees Awards honor the world’s best social media marketing work of the year. “The Great American Bacon Barter,” a 360i-led campaign on behalf of Oscar Mayer, was named Best Campaign. The objective of the effort was […]

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Pinterest Introduces ‘Rich Pins’ to Give Content More Context

Pinterest, the web’s most popular social scrapbooking tool, recently announced a major platform update that gives pins more context (such as price, availability and reviews) and grants consumers more information to make purchase decisions directly within the platform. Rich pins allow brands to attach structured information to pins across three categories – movies, recipes and […]