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Digital Marketing & Social Media Blog

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#Finally: Hashtags Arrive at Facebook, Unlocking a New Arena for Public Chatter

Six months after being named ‘word of the year,’ the hashtag is coming to Facebook. Yesterday, Facebook announced the first in a series of new features that will make it easier for its users to carry on public conversations – beyond their circle of ‘friends’ – within the platform. This marks a significant shift, as Facebook […]

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What Marketers Need to Know About Apple WWDC 2013

Monday marked the beginning of Apple’s wildly popular Worldwide Developer Conference (WWDC). The WWDC Keynote has historically been the site of many new product launches – particularly centered around iOS – and this one has been no exception. Most of the discussion so far has focused on shiny new hardware, and the dramatic aesthetic changes […]

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New Content Series from National Drives Value for Busy Biz Travelers

As many of us can attest, it’s hard to stay fit when you’re constantly on-the-go – especially while traveling for business. Recognizing that many of its travelers are health-conscious, 360i client National Car Rental wanted to do something to help road warriors with their healthy living efforts. National has recently launched the ‘Healthy Business Traveler’ […]

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Cracker Barrel Launches New Site Tapping into Social Testimonials

CRACKER BARREL, a Kraft Foods brand, has teamed up with 360i to launch a brand new mobile-responsive website. The redesign comes at the perfect time, as the brand is expanding nationally. Prior to last year, CRACKER BARREL was found mostly on the East Coast – but of late the brand has expanded its U.S. footprint. The new website serves as […]

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Ben & Jerry’s ‘City Churned’ Campaign Crowdsources Local Flavors

Just like Ben & Jerry’s, cities are made of different ingredients that work together to form a unique essence. That’s why our first program on behalf of the brand is encouraging ice cream lovers from some of the nation’s biggest cities to create and name their own ice cream flavors based on the respective personalities […]