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Digital Marketing & Social Media Blog

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seo

Not Provided, but Not the End: Keyword Data Loss in Google

The day that search marketers have been anticipating for nearly two years has finally come: Google has officially ceased the sharing of organic keyword referral data to publishers, brands and individuals alike. During a time when Big Data is dominating the industry conversation, this rare loss of data poses new challenges for brands’ natural search […]

adweek

Seen & Heard at Advertising Week 2013

This Monday marked the beginning of Advertising Week in New York. Now in its 10th year, “Ad Week” (#AWX) is the world’s premiere gathering of marketing and communications leaders across brands, agencies, publishers and technologies. Here’s a quick recap of what our team has been up to so far this week: Bryan Wiener, Chairman & […]

Mobile advertising

Recapping Key Themes from Mobile Media Summit 2013

“2013 is the year of mobile.” A lot of people said that about 2012 – and 2011, too. In fact, it seems as though it’s been “the year of mobile” for quite some time. While other mediums like video and social have led to clear-cut changes in the digital space, mobile remains highly complex and […]

ios7

What’s Buzzing: Twitter’s IPO, Real-Time Spots Come to Late Night & More

This week, the digital world brought us big news from Twitter, socially-centric TV spots from Lexus and Late Night with Jimmy Fallon and Apple’s much-anticipated iOS7 update. And here at 360i, we held our 8th annual Marketing Summit, which welcomed speakers from leading brands and all the major digital platforms. You can read the full […]

vine-vs-instagram-1

Vine vs. Instagram: Which Platform Should Marketers Bank On?

By Danielle Johnsen Karr, Supervisor of Digital Communities at 360i & Tatiana Urriaga, Senior Community Manager at 360i As short form video continues to rise in popularity in accordance with mobile usage, marketers are challenged to determine which platform is right for their brand. While most players in this space produce similar types of content, […]