360i Report on Social Shopping Sites
Today we bring you the second report in our social commerce series, which analyzes the evolving role of social media along the purchase process. This POV on Social Shopping Sites focuses on how people are socializing the shopping experience in online spaces. As the social web has matured, the shopping experience has moved online, with ...
Twitter Pushes the Right Buttons with New Follow Button
Lady Gaga and Justin Bieber may already have 20 million combined followers on Twitter, but they want to make it even easier for fans to interact with them in the social space. Now, thanks to the folks at Twitter, you, too, can make it easy for your consumers, fans, viewers and advocates to follow your brand’s Twitter handle.
Google Continues to Push Social Search Forward with +1 Button for Websites
Today, Google announced the launch of the +1 button for websites, a feature that enables site visitors to “+1″ content directly from pages themselves (vs. within Google search results). The news comes on the heels of Twitter’s announcement of its own button for websites, and signifies larger trend of social platforms integrating more closely with ...
5 Trends in TV Consumption & How Marketers Can Engage Increasingly ‘Active’ Viewers
Despite a decline in TV set sales, Americans are watching more television than ever (Nielsen’s Three Screen Report, 2010). Viewing has moved beyond watching from television sets. The way people consume television today is vastly different than it was five years ago. In this post we outline 5 key changes.
Bing Makes Search Ever More Social
Microsoft is deepening its Facebook integration with Bing by powering results with more social factors that will help “fuel faster decisions.” This announcement follows close behind Google’s +1 unveiling last month, which presents the engine’s answer to socializing the search experience.