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What Marketers Need To Know from F8 2018

This year’s F8 developers conference took a different tone. And no, we aren’t talking about the introduction of Facebook Dating. Following the Cambridge Analytica scandal, privacy was top of mind a Facebook introduced new features like Clear History, which enables users to better understand how their information is being shared with connected websites and apps […]

Jared Belsky Named CEO of 360i

We’re thrilled to share that Jared Belsky, who has served as 360i’s President for the past five years, has been promoted to CEO. In his new role, Jared will assume full operational and strategic responsibility for the agency. Sarah Hofstetter, who has served as CEO of 360i for nearly five years, will become Chair of […]

Google Makes Its Play at Product Search and Amazon with Shopping Actions

For years, Google has recognized three mounting trends in search: (1) local-focused mobile searches; (2) voice-driven searches; and (3) retail purchases starting and/or ending on Amazon. Addressing these trends, Google recently stated in a blog post: “it’s clear people want helpful, personal, and frictionless interactions that allow them to shop wherever and however they want […]

360i Announces Forthcoming Voice Playbook for Marketers

In a new piece for Ad Age, 360i’s Senior Technical Director, Tony Landa writes, “The current Voice ecosystem in which artificial intelligence funnels context and deciphers data into voice agents like Google Assistant and Amazon Alexa is ripe for brand entrée. For now the consumers are forgiving and the knowledge pool is all but empty, […]

360i Hosts Expert Panelists to Break Down the Basics of Blockchain

Ten to fifteen years ago the word ‘algorithm’ first gained popularity as Silicon Valley titans like Amazon, Google, and Facebook rose to prominence. But few understood just how algorithms worked and what they would mean for our world. Flash forward to 2018 and we’re now well acquainted with algorithms and how they shape our daily […]