Beyond the Screen: How TV Shows are Extending the Story to Digital
What was the latest great story you read? Maybe not read, but watched? Or heard? For me, it was the GIRLS episode “I Get Ideas.” Lena Dunham hit it out of the park again with a raw story to which every 20-something girl could relate. An immense amount of time and effort goes into developing ...
Scotts Miracle-Gro Brings the Outside In with Fresh Digital Campaign
In appreciation of Earth Day, 360i client Scotts Miracle-Gro is encouraging consumers to re-think their day—motivating them to take the things they would normally do inside, outside. Today, the brand unveiled a new digital campaign, called Take It Outside, in an effort to get people to appreciate what’s outside their window and experience all the ...
YouTube’s New Design: What Marketers Need to Know
Earlier this year, YouTube announced a new design – first released in limited beta – that aims to promote increased regular visits to YouTube from any connected device. While the design is already available, the deadline for all channels to make changes is May 15, and for channels with gadgets, June 19. The new design ...
Saracens Rugby Club Merges Social and Sport in Match Day Experience
This past weekend, the London-based Saracens Rugby Club launched full-stadium WIFI in their newly constructed stadium, Allianz Park. This presented a chance for the table-topping Premiership rugby club to become the first sports club in Europe to encourage real-time user-generated content (UGC) that could contribute positively to the match day experience. Given this opportunity, 360i ...
Twitter Announces Keyword Targeting in Timelines
Today, Twitter announced its newest feature: keyword level targeting within the timeline. Prior to this announcement, marketers could utilize Twitter’s Promoted Tweet product based on interest categories, lookalike targeting and conversations. These clusters were determined by user data, but did not take advantage of the real-time nature of conversations on the platform. With keyword level targeting, marketers can ...