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Digital Marketing & Social Media Blog

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From Attribution to Optimization: Interactive Marketing Mix Systems

One of the underlying goals of any marketing effort is to set and spend within budget in the most efficient way possible, defining success metrics along the way. There has been much debate over cross-channel attribution and the importance of choosing the right multi-channel marketing mix optimization strategy. The use of revenue attribution systems alone […]

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Hollywood Producer Brian Grazer Visits 360i for a ‘Curious Conversation’

Question: What do Andy Warhol, Barack Obama, Princess Diana, Michael Jackson and Norman Mailer all have in common? Answer: They’ve all had a curious conversation with Brian Grazer. Grazer, the Academy Award-winning Hollywood producer behind hits like A Beautiful Mind, Apollo 13, Empire and Arrested Development, visited 360i’s New York office on Tuesday, April 21, […]

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Influencer Spotlight: Catching Up with Molly Jacques

Beautifully illustrated quotes pepper feeds across social media. From Facebook and Instagram to Pinterest, users are constantly posting illustrated inspirational sayings that are more eye-catching than plain black text on a white background. Molly Jacques is a hand lettering, calligraphy and heavy-illustration artist whose designed quotes are recognizable across the Internet. After receiving high praise […]

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What Marketers Need to Know about Google’s Mobile Algorithm Update

In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly impact brands’ site traffic. Starting April 21, pages that are deemed not “mobile-friendly” may witness their rankings downgraded in mobile searches, resulting in less traffic from mobile devices. This […]

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Rethink Retail Marketing: What the Holiday Hustle Means for 2015

This is the final post of a five-part series on ways retailers use digital to make the most out of their marketing efforts around the holidays, and effectively prepare for the year ahead. Many retailers conclude their fiscal years at the end of January to properly account for late December shopping activity and inventory remaining […]