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Digital Marketing & Social Media Blog

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Ad Age Touts Clinique’s ‘Fresh Start’

360i client Clinique recently launched its first-ever global equity campaign, called #StartBetter. The program highlights the truism that everyone can and deserves to start better – even if it’s in the form of a small feat such as a positive outlook on a new day. Yesterday, Ad Age explored the roots of #StartBetter (See: “Clinique […]

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Bing Integrates Twitter within its Search Engine

Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration efforts (and exclusive partnership with Twitter), Bing recently launched some new features to bring even more Twitter data into the SERPs. Bing search now incorporates an algorithm to help […]

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Online Radio and Music Streaming: Untapped Potential for Marketers

After weeks of speculation surrounding a potential buyout, Google has finally acquired music streaming service Songza, which uses information about both the user and context to determine the most appropriate playlists. This news comes as the latest in a long line of updates and corporate buyouts within the industry: Apple acquired Beats Music & Beats […]

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What Marketers Can Learn from Weird Al’s Rise to No. 1

If you used the Internet last week, chances are that you encountered a clever marketing blitz from the king of parody himself, “Weird Al” Yankovic. In conjunction with his new album, “Mandatory Fun,” Yankovic released eight music videos in eight days for songs like “Word Crimes,” a play on Robin Thicke’s “Blurred Lines, and “Foil,” […]