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Digital Marketing & Social Media Blog

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alsice

What the ALS Ice Bucket Challenge Can Teach Us About ‘Going Viral’

Virality has become the Holy Grail of success for social marketers, but with so many unanswered questions about “What makes viral content tick?” it’s important that we continue to monitor trends that have organically captured the interest of consumers and glean learnings about said content to incorporate into marketing campaigns. Recently, the #ALSIceBucketChallenge became one […]

jackvale

Influencer Spotlight: Catching Up with Jack Vale

Considered by many as one of YouTube’s first “original pranksters,” Jack Vale started his career in comedy by marketing a toy that made fart noises called “The Pooter.” Little did he know that his pranks would lead to an audience of more than 1.1 million YouTube subscribers and a gig producing and starring alongside Dean […]

PantoneHERO

Social Media Cheat Sheet: A Marketer’s Guide to 8 Top Platforms

Social media is a moving target. Blink and you might miss a major platform update, a huge jump in user base, or the launch of a new ad product. And it’s complex – each social platform has its own nuances in audience, functionality, use cases, paid advertising, content formats and more. For marketers who juggle […]

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Top 3 Takeaways from Expion’s Social Summit

Last week, members of the 360i Community team attended Expion’s 2014 Social Summit. The two-day conference featured marketers from Coca-Cola, Mondelēz, Univision and others. Below is a summary of the top learnings for marketers. Want to improve your content marketing efforts? Just remember the ABCs. Consumers are constantly inundated with marketing messaging online, which presents […]

maxify

Canon Launches MAXIFY Campaign Empowering Small Business Owners

Canon has launched an integrated campaign to drive awareness for its innovative new product line, called Canon MAXIFY. Canon designed the new line of printers and services to assuage common pain points amongst small business owners and IT professionals, allowing them to work faster and smarter to accomplish more. The integrated campaign champions a simple […]