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Digital Marketing & Social Media Blog

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Facebook’s Latest Update Means Lower Reach for Promotional Content

This past Friday, Facebook announced another update to its News Feed algorithm that will impact how promotional content from Pages is distributed. The update stems from a recent survey Facebook conducted of users to determine how they feel about the content in their News Feeds, where people indicated that they want to see more stories […]

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Twitter Fast Tracks Improvements to Build User Base in 2015

Twitter recently announced the fast tracking of numerous enhancements to the platform which are expected to launch in the first quarter of 2015, and intended to entice novices and stalled users back onto the platform. While Twitter saw increased visitors and impressions during this year’s Super Bowl and World Cup events, its user growth overall […]

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Rethink Retail Marketing: Invest More in Digital

This post is Part I of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

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Nestle USA Adds 360i to Agency Roster

We are thrilled to share that Nestlé USA has named 360i its Digital AOR for brands Lean Cuisine, Skinny Cow, Coffee-Mate and part of the Nestlé Waters North America Business. In a statement to Advertising Age regarding Nestle USA’s agency selections, Chris Padgett, VP of digital marketing at Nestlé USA said: “Our decision to award the […]

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HBO Salutes America’s Veterans with The Concert For Valor

In honor of Veteran’s Day, HBO, in partnership with Chase and Starbucks, is hosting The Concert For Valor, a first-of-its-kind event designed to bring artists, celebrities and millions of Americans together to honor the courage and sacrifice of veterans, active duty service members and their families. Executive produced by Gary Goetzman, Tom Hanks and Joel […]