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Digital Marketing & Social Media Blog

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Fisher-Price Celebrates Motherhood with #TheMOMMYs

Just in time for Mother’s Day, client Fisher-Price is giving people a different way to show appreciation for Mom with #TheMOMMYs  – a global parenting awards ‘festival’ honoring Moms around the world for being, well, Moms. In a departure from Mother’s Day gifts that celebrate moms with cards, flowers and jewelry, Fisher-Price is authentically celebrating […]

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Now Available On Demand: Canon’s ‘Bending The Light’ Documentary

This week Canon U.S.A. (client) is releasing its feature-length documentary Bending the Light on Vimeo video-on-demand. The film directed by veteran filmmaker Michael Apted – director of the Up series, Gorillas in the Mist, and The World is Not Enough – is a celebration of the craft of visual imaging, and explores the relationship between […]

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Influencer Spotlight: Catching Up with Shaun McBride

Social influence is the change in behavior that one person causes in another – intentionally or unintentionally. Famed Snapchat artist, Shaun McBride (better known as Shonduras) fits this description to a tee – creating whimsical doodles that encourage and inspire others to seize every moment of life. 360i recently invited Shonduras to partake in a […]

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New Orleans Tourism Portrays Endless Possibility in Latest Campaign

Client New Orleans Tourism Marketing Corporation (NOTMC) recently launched a national integrated marketing campaign to showcase the city as a unique, one-of-a-kind experience. The digital first campaign expands on NOTMC’s “Follow Your NOLA” campaign to elevate the city’s appeal across TV, radio, native content, influencer marketing, mobile and live events to attract culturally-minded travelers known […]

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From Attribution to Optimization: Interactive Marketing Mix Systems

One of the underlying goals of any marketing effort is to set and spend within budget in the most efficient way possible, defining success metrics along the way. There has been much debate over cross-channel attribution and the importance of choosing the right multi-channel marketing mix optimization strategy. The use of revenue attribution systems alone […]