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Digital Marketing & Social Media Blog

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panda

It’s Officially Unofficial: Google’s Panda Algorithm Update

Though not formally announced, many of us in the SEO industry agree that Google has started to roll out its 25th update to Panda. Google Panda was first introduced in 2011 to improve the quality of sites that rise to the top of natural search results pages – a huge benefit to marketers vying to […]

mobile

The #ChangeAgents: How Has Mobile Changed Your Business? [VIDEO]

This is Part IV of a week-long video series about how senior marketers are approaching the shifting consumer landscape. Not only has mobile caused a sizeable shift in the way business is done, but it has also created huge opportunities for business growth. Mobile connects the digital world with the ‘real’ world and allows brands […]

PSYCH_Slumber

USA Network’s PSYCH Slumber Party Smashes Social TV Records

PSYCH, one of USA Network’s most popular and longest-running shows, recently kicked off its seventh season in style with an all-night social media-powered marathon. To promote the premiere of season seven, USA Network hosted a Slumber Party marathon, and partnered with 360i to turn previously aired episodes into a real-time social event by rallying the […]

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The #ChangeAgents: How Has Social Changed Your Business? [VIDEO]

This is Part III of a week-long video series about how senior marketers are approaching the shifting consumer landscape. Social media has revolutionized the way in which brands interact with consumers and the speed at which they must process and respond to engagement. Moreover, by empowering consumers to become “co-creators” with brands, marketers today have […]

raindrops_falling_onto_water

The #ChangeAgents: What is the Biggest Disruptor of the Past Decade? [VIDEO]

This is Part II of a week-long video series about how senior marketers are approaching the shifting consumer landscape. The biggest disruptors in the past decade have had world-altering influences on not only marketing, but on business on the whole. Digital has revolutionized consumer behavior, shifting more power to consumers when it comes to choice […]