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Digital Marketing & Social Media Blog

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3 Minutes with Wrapp: Is ‘Friend-to-Friend Marketing’ the Next Big Thing?

Wrapp is a social gifting platform that drives in-store traffic and sales for retailers and brands through something it calls “friend-to-friend marketing.” The concept is simple: give people the chance to enhance their everyday communications with friends by adding free (or paid) gift cards to their messaging. All users need to do is sign into ...

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3 Minutes with Cinemagram: GIF Culture, Brand Partnerships & Beyond

Cinemagram is a wildly popular iOS app that allows users to easily turn content captured by a mobile device into beautiful cinemagraphs — all in a matter of seconds. The startup amassed 1 million users in less than six weeks after launching as a free app earlier this year. Today, Cinemagram has more than 2 million users. We ...

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Facebook Makes a Play in Search with Sponsored Results

Facebook has officially released its Sponsored Results product, following a month of testing. This represents Facebook’s first foray into paid advertising in the search bar and, perhaps, a first step towards a better search experience within the platform. Facebook made the announcement to partners and advertisers via email on Thursday. For marketers, the Sponsored Results ...

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Meet Two Household Startups with Huge Influencer Marketing Potential

This article was originally published in the WOMMA All Things WOM blog. As social media continues to empower consumers with new tools for self-publishing and self-expression, the fight for brands to capture the attention, interest and imagination of digital influencers becomes increasingly difficult. For brands to stand out amid the noise – to provide real ...

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Boomers vs. Millennials: A Tale of Two Digital Demographics

Millennials are constantly connected, be it via mobile, desktop or otherwise. Their desire for information and news is immediate and second to none. However, Millennials are just one segment of the population. What about their older counterparts? A recent report from the Pew Internet & American Life Project asserts that while Baby Boomers have certainly ...