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Digital Marketing & Social Media Blog

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Oreo Takes the Stage at SXSW with Grab, Guess & Go

To help Millennials visualize the mobility of Oreo’s new “Grab & Go” packs in the most dynamic way possible, we’ve launched a fun and unique “Grab, Guess & Go” interactive display at SXSW Interactive in Austin. We’re using an interactive green screen and the instant photo sharing of Instagram to digitally transport Oreo snackers – […]

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[REPORT] The Facebook News Feed Redesign

Yesterday, Facebook announced that it would be making its biggest News Feed update in years in order to deliver a simpler, more manageable experience for users. Our new report, “The Facebook News Feed Redesign,” outlines what the news means for marketers managing communities and investing in advertising on Facebook. At the press event, Mark Zuckerberg […]

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Will Atlas Be Strong Enough for Facebook?

How does an upstart display advertising platform focused on disrupting the online advertising market compete against a well-funded and entrenched rival?  If you’re Facebook, the first step is to prove that your advertising platform works. And that takes some outside help. Facebook recently announced the acquisition of Microsoft’s Atlas Advertiser Suite. The stated goal is […]

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360i to Dispel Gaming Myths & Explore RTM at SXSW

With SXSW Interactive opening day rapidly approaching, our team is gearing up for a busy few days in Austin. David Berkowitz, VP of Emerging Media at 360i, will serve as a panelist at two events: “Games Anywhere, Anytime” on Friday, March 8 and “The Power of Marketing in the Moment” on Sunday, March 11. Games […]

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5 Best Practices for Brands Using Vine

Just over a month ago, Twitter introduced a new service called Vine. And in a short amount of time, it has gained a ton of buzz among marketers. The app allows users to create short, looping videos from their mobile devices and share them instantly on Twitter. Vine has gained instant popularity, with videos coming […]