New Loopt Feature Combines the Power of Location with the Allure of Flash Sales
Loopt, a popular location-based app with more than 5 million registered users will soon debut a new feature that allows advertisers to push “perishable” alerts such as Groupon-like deals to people using Loopt in the vicinity of their businesses.
Facebook’s Like Button Becomes the New Share
Yesterday, Facebook announced it was testing a change in the functionality of its famed Like button, essentially making it what the now discontinued Share button was. What does this mean? Everything! Well, perhaps not everything, but it certainly has more implications than one might initially think. Facebook’s social plugins have always been a great tool ...
360i Report on the IAB’s Rising Stars Ad Units
Yesterday the IAB unveiled the winners of its Rising Stars competition, an initiative launched to spur greater creativity in interactive advertising by introducing a series of new brand-friendly ad formats. The six winners, which were announced at the IAB’s Annual Leadership Meeting, were chosen from a group of 36 submissions from two dozen companies by a ...
Google Cooks Up More Universal Results with Recipe View
Last week Google launched Recipe View, a brand new search setting that allows people to narrow recipe-related searches using a set of filters including recipe type, ingredients and calories per serving. Mirroring the look and feel of other universal search results found at the left-hand menu of the engine (News, Video, Shopping, etc.), Recipe View ...
360i Wins IMA Outstanding Achievement Award for Huddle to Fight Hunger Website
The Interactive Media Awards recently honored 360i for our work on the Kraft Foods Huddle to Fight Hunger microsite, which was a digital destination created to serve as the hub of Kraft’s social good campaign leading up to the Fight Hunger Bowl in January.