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Digital Marketing & Social Media Blog

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Oscar Mayer Gets Fresh with Scope on April Fools’ Day

When brands play in social, everybody wins. As we’ve seen with Oreo, brand-to-brand interactions can open the flood gates to a realm of dynamic engagement. While still a relatively new concept, real-time marketing has reached a tipping point in recent months. As brands vie to stay relevant in their consumers’ everyday lives, the market has […]

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360i Named Best Large Agency for Social Media by the Shorty Awards

We’re thrilled to announce that the Shorty Awards has named 360i the Best Large Agency for Social Media. Now in its fifth year, the prestigious Shorty Awards honor the finest in social media including the industry’s best agencies, brands and social media professionals. Nominees in this category were scored on creativity and innovation, effectiveness, and […]

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Oxygen Webisode Creates Social Fan Base for New Series, ‘Find Me My Man’

Oxygen is coming out with a new show this week, but viewers won’t have to wait until premiere day to check it out. In a first-of-its-kind program for the network, Oxygen is providing fans a sneak peek into its newest reality matchmaking show, “Find Me My Man,” through a 12-minute webisode featuring some familiar faces […]

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Bow Down: 3 Moves Brands Should Steal from Beyoncé

Beyoncé knows how to create buzz. Since the end of 2012, she’s already inked a multimillion dollar endorsement deal, headlined the Super Bowl halftime show (some say she even caused the blackout) and circulated a new single via music startup, Soundcloud, which has garnered 3 million plays in less than a month. Behind these milestones […]

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5 Best Practices for Brands on Pinterest

It’s been a big month for Pinterest. In the past couple weeks, the internet’s third largest social networking site celebrated its third birthday and announced its first foray into providing more robust analytics for marketers. Since launching in early 2010, Pinterest has ballooned in size to amass more than 30 million unique monthly visitors (per […]