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Digital Marketing & Social Media Blog


Vine vs. Instagram: Which Platform Should Marketers Bank On?

By Danielle Johnsen Karr, Supervisor of Digital Communities at 360i & Tatiana Urriaga, Senior Community Manager at 360i As short form video continues to rise in popularity in accordance with mobile usage, marketers are challenged to determine which platform is right for their brand. While most players in this space produce similar types of content, […]


Highlights from 360i’s Marketing Summit: Big Data to Big Ideas

This week, we held our 8th annual Marketing Summit at Chelsea Piers in New York. Among the day’s speakers were Dana Anderson, SVP, Marketing Strategy & Communications at Mondelēz International; Tony Pace, CMO of SUBWAY®; and David Karp, Founder & CEO of Tumblr – as well as senior marketers from the AARP, Ben & Jerry’s, […]


SUBWAY® Selects 360i as Global Social AOR

We’re excited to announce that SUBWAY® has selected 360i as its global social agency of record, following a competitive review. SUBWAY is the world’s largest QSR by number of locations and third largest by revenue. In our new role as social AOR, SUBWAY has tapped us to develop and execute the brand’s overall social strategy, […]


Bem vindos! 360i Brazil Opens for Business

Today we’re excited to announce the opening of our new office in São Paulo and the official launch of 360i Brazil. It’s been a big year for 360i expansion – this latest outpost follows the opening of our first international offices in London and Toronto earlier this year. Our decision to expand into Brazil now […]


What’s Buzzing: Instagram Ads, Vine TV Spots & More

Today’s edition of “What’s Buzzing” highlights brands that are staying relevant through inter-brand conversations and amplifying the impact of traditional campaigns through social media. As Vine and Instagram duke it out for consumer attention, brands are leveraging the platforms by building them into other forms of media and tapping into their most influential users. Read […]