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Digital Marketing & Social Media Blog

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Habit #7 of Highly Digital Brands — Being Constant

This is Part VII of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Lee Maicon is SVP of Insights & Planning at 360i. Being constant means being prolific with a purpose, creating currency that will keep a brand top of mind with its audience and elicit action. By being ...

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Habit #6 of Highly Digital Brands – Being a Content Creator

This is Part VI of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Matt Wurst is Director of Digital Communities at 360i. Brands have always been content creators, with output first taking the form of advertising content, like :30 spots, print ads and display creative. But the ever-changing digital ...

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Habit #5 of Highly Digital Brands — Being Relevant

This is Part V of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Julian Long is a Digital Strategist at 360i. Relevancy requires an astute grasp of what’s going on outside your brand’s walls – and even outside of your communities. Brands able to incorporate cultural trends into their ...

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Habit #4 of Highly Digital Brands – Being Discoverable

This is Part IV of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Amie Dowker is a Digital Strategist at 360i. Today’s consumers are digital. They shop online, play online and socialize online. This creates more opportunities and touch points for a brand to connect with a ...

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Habit #3 of Highly Digital Brands — Being Data-Driven

This is Part III of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Kate Paulin is Group Director of Insights & Planning at 360i. In the Digital Age, knowledge is power – and there’s a lot of it. Social media is the world’s largest focus group, as ...