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Digital Marketing & Social Media Blog

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Google Test Puts Brands Front & Center via the Knowledge Graph

Google’s introduction of the Knowledge Graph last year marked a notable shift in the company’s approach toward delivering search results. In addition to simply matching user queries to web pages as it has always done, Google began to show a deeper understanding of entities – the real meaning behind certain words and phrases. At its […]

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New Pinterest Price Alerts Unlock E-commerce Opportunities

In May, Pinterest caught the attention of brands when it married visual inspiration with actionable information in the form of rich pins, a new feature that provided product information within content posted to the platform. Today, rich pins became even more enticing to marketers, as the company has announced that users will now be able […]

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4 Best Practices for BuzzFeed Sponsored Posts

BuzzFeed – dubbed “The Media Company for the Social Age” – has emerged as the preeminent place to browse the most entertaining, viral content on the web. The site is known for its ‘listicles’ (quirky articles comprised of bulleted images or GIFs) but it has also been building out a robust editorial arm that covers […]

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Google’s Quality Score Update Highlights the Need for Greater Transparency

Understanding Google Quality Score has been thought of as the Holy Grail of search engine marketing. In simple terms, Quality Score can be defined as a measurement of how relevant a brand’s ads, keywords and landing page are to a searcher. More importantly, higher quality scores lead to lower prices and better ad positions. It is […]

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360i Study Examines Twitter Usage Across the U.S. & U.K.

Today, we’ve released a new report that explores the role of culture when it comes to how, where and with what purpose people in the United Kingdom and the United States engage on Twitter. “Twitter Usage Across the U.S. & U.K.” demonstrates the ways in which consumers of two relatively similar markets participate differently in […]