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Digital Marketing & Social Media Blog

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[REPORT] How Brands Can Engage Millennials at the Supermarket

360i has released a new report that explores the digital habits of Generation Y while in the act of grocery shopping. “How Marketers Can Engage Millennials at the Supermarket” reveals that there is great potential for marketers to interact and develop relationships with this audience before, during and after this weekly routine. To capitalize on […]

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Top 3 Questions from the SMW13 TASC Panel

360i’s second Social Media Week event, held last Thursday, assembled the Technology, Advertising and Startup Council (TASC) to address startups’ most pressing questions when it comes to working with brands. Established last September, TASC is a multi-agency council that fosters collaboration between startups and Madison Avenue, exploring best practices for startups partnering with brands and […]

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The Rise of the GIF: 5 Ways Brands Can Use Short-Form Video

GIFs have been around for 25 years, but they’re exploding in popularity in a web that caters to visuals and content curators. As explained in the New York Times last week, “GIFs function as glorified emoticons” with the ability to punctuate a moment. In this special GIF-format report, we explore why GIFs are enjoying a […]

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SMW13 Session Recap: Content Marketing Bootcamp for Brands

Earlier this week, a crowd gathered at our TriBeCa offices to talk about content marketing. In 2012, “content marketing” was one of the most used buzzwords, yet many marketers admit they don’t quite understand what it means or what they should be doing about it. While content strategies should be unique to brands, factoring in challenges […]

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Brands Get Personal with Valentine’s Day Content

Valentine’s Day is more than just a holiday for flower shops and candy brands. This year, marketers got creative with the holiday, offering content and tips to make the day special for fans. What was the biggest trend? Using personalized content to offer sweet surprises to fans and the special people in their lives. Brands […]