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360i Press Release: 360i Expands to West Coast with Opening of Los Angeles Office

NEW YORK & LOS ANGELES — September 15, 2014 — Award-winning agency 360i is expanding with the opening of its fourth U.S. office, establishing the agency’s West Coast presence in Los Angeles. The move is a natural progression of growth for the agency, which has built a strong track record for digitally-centric marketing for entertainment, […]

360i’s Belsky: The Time Has Come for Programmatic Reform

With great opportunities come big headaches – and that’s exactly what programmatic is for marketers right now. In a new Ad Age byline, 360i President Jared Belsky explains how agencies can help marketers structure for programmatic success. Below is an excerpt from his column. You can read the full story in Ad Age. The landscape […]

360i Press Release: 360i Bolsters Executive Leadership Team with Appointments of Maicon, Malko and Perkins

NEW YORK — September 8, 2014 — 360i has elevated three executives to newly-created C-Suite positions that support the agency’s ongoing growth and expansion. Effective immediately, SVP of Strategy Lee Maicon becomes Chief Strategy Officer, VP of Marketing and Operations Amanda Malko becomes Chief Marketing Officer and SVP of Finance David Perkins becomes Chief Financial […]

Report: What Apple’s Innovations Mean For Marketers

Apple has finally revealed the long-awaited hardware and software developments that will be available in the company’s 2015 product portfolio, including the iPhone 6, a new mobile payment system (ApplePay) and the company’s first wearable (Apple Watch). While questions remain regarding the overall functionality of these new products, Apple has once again shown the world […]

3 Ways Millennial Spending Habits Can Inform Your Marketing Strategy

Millennials will command a cumulative $1.4 trillion in spending power by 2020 (Source: Direct Marketing News) — but how they’re spending their money may be a surprise to marketers. Millennials are often miscast by older generations as superficial and spend thrifty, but for a generation coming of age post the 2008 recession, they are focused […]