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#BotOrNot: Are Chat Bots the Future of Social Media?

The fast rise of messenger apps – like WhatsApp, Snapchat and Kik – is challenging marketers to quickly adapt their social media content strategies. In response, platforms and brands are experimenting with automated communication solutions to help them capitalize on the explosive growth in chat audiences. When Facebook acquired WhatsApp earlier this year, the 5-year-old […]


360i Speaks at: 4A’s Talent@2030

360iU Dean Mark Avent will present on how to find, train and retain great talent in the digital age For more information on this event, click here.


How Brands Can Tap into Vine Influencers for Snapchat

Snapchat is now the third most popular social platform among Millennials, ranking above Twitter, Pinterest, Tumblr and Vine (yes, Vine). As Snapchat, an ephemeral messaging app, attracts more attention from teens and young adults, there have been a few exemplary executions of brands reaching their consumers directly through Snapchat, including activations from Taco Bell, 16 Handles […]


Google Authorship Photos Are Gone: Assessing the Impact

If you reached this post via a Google search, then you likely didn’t see my smiling face next to the search result – or anyone else’s for that matter. That’s because Google has done away with the most visible feature of authorship, the author image. More than just a point of pride for authors, the […]


Help 360i Make the SXSW 2015 Lineup

Many have entered, but few will win. SXSW Interactive has opened up its famed PanelPicker and the time has come to vote for your favorites. Each year, the SXSW programming committee uses a voting system to help vet panel topics for the festival, which next year will run March 13 through 17. An industry-wide popular […]