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360i Report: Facebook’s Relaunch of Atlas

By Shivan Durbal, Media Director at 360i, with David Rollo, VP, Group Media Director; Kolin Kleveno, VP of Programmatic Advertising; Amy Peterman, Director, Head of Paid Social Practice; and Doug Whitehead, Director of Ad Operations. Executive Summary In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the […]

Social Media Cheat Sheet: A Marketer’s Guide to 8 Top Platforms

Social media is a moving target. Blink and you might miss a major platform update, a huge jump in user base, or the launch of a new ad product. And it’s complex – each social platform has its own nuances in audience, functionality, use cases, paid advertising, content formats and more. For marketers who juggle […]

Top 3 Takeaways from Expion’s Social Summit

Last week, members of the 360i Community team attended Expion’s 2014 Social Summit. The two-day conference featured marketers from Coca-Cola, Mondelēz, Univision and others. Below is a summary of the top learnings for marketers. Want to improve your content marketing efforts? Just remember the ABCs. Consumers are constantly inundated with marketing messaging online, which presents […]

Canon Launches MAXIFY Campaign Empowering Small Business Owners

Canon has launched an integrated campaign to drive awareness for its innovative new product line, called Canon MAXIFY. Canon designed the new line of printers and services to assuage common pain points amongst small business owners and IT professionals, allowing them to work faster and smarter to accomplish more. The integrated campaign champions a simple […]

What Pinterest’s New Brand Analytics Tool Means for Marketers

Pinterest recently announced an overhaul of the platform’s brand page Analytics, offering marketers easy access to the performance of top content and boards. Unlike the previous version of analytics that focused solely on content consumers were pinning from the brand’s website, the new version offers metrics on top content pinned by the brand, as well […]