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Digital Marketing & Social Media Blog


The #ChangeAgents: What is the Biggest Disruptor of the Past Decade? [VIDEO]

This is Part II of a week-long video series about how senior marketers are approaching the shifting consumer landscape. The biggest disruptors in the past decade have had world-altering influences on not only marketing, but on business on the whole. Digital has revolutionized consumer behavior, shifting more power to consumers when it comes to choice […]


The #ChangeAgents: What is the Role of a Brand Today? [VIDEO]

On this blog and throughout our entire agency, we’re passionately curious about how the shifting consumer landscape is affecting the ways in which brands approach marketing. This week, we’re bringing senior leadership from major brands to the forefront of the conversation. We’re doing so through a series called ‘The Change Agents,’ which features exclusive interviews […]


Pinterest Launches Analytics for Verified Accounts

Pinterest has announced its first foray into providing free web analytics for marketers. The tool — which is available to users with verified websites — is designed to help website owners “understand which pieces of content people find most interesting.” The analytics provided will help illustrate to eligible users what and how people are sharing […]


Have Marketers Forgotten How to Be Good Storytellers?

Brand storytelling was a dominant theme at this year’s SXSW Interactive conference, with dozens of panels, workshops and presentations focused specifically on the elusive art of building captivating brand narratives through social media. Even where storytelling was not the primary focus, the conversation seemed to naturally (and rather consistently) drift to the need for brands […]


Vote 360i to Make the Stage at Internet Week 2013

The digital habits of Millennials are infinitely different from those of the generations before them – meaning they call for an entirely unique marketing approach. We’ve been continuously exploring and identifying ways to best engage Millennials on behalf of our clients. Most recently, we issued a report last month that tapped into the digital habits […]