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Digital Marketing & Social Media Blog

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Habit #5 of Highly Digital Brands — Being Relevant

This is Part V of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Julian Long is a Digital Strategist at 360i. Relevancy requires an astute grasp of what’s going on outside your brand’s walls – and even outside of your communities. Brands able to incorporate cultural trends into their […]

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Habit #4 of Highly Digital Brands – Being Discoverable

This is Part IV of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Amie Dowker is a Digital Strategist at 360i. Today’s consumers are digital. They shop online, play online and socialize online. This creates more opportunities and touch points for a brand to connect with a […]

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Habit #3 of Highly Digital Brands — Being Data-Driven

This is Part III of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Kate Paulin is Group Director of Insights & Planning at 360i. In the Digital Age, knowledge is power – and there’s a lot of it. Social media is the world’s largest focus group, as […]

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Habit #2 of Highly Digital Brands – Being Authentic

This is Part II of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Shankar Gupta is a Director of Social Marketing Strategy at 360i. In the digital world, brands are not only competing with other brands to cut through the clutter and reach an audience – they […]

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Introducing the 7 Habits of Highly Digital Brands

This is Part I of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Chloe Mathieu-Phillips is a Community Supervisor at 360i. Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in […]