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How Improv Is Changing Everything, Even Marketing [SXSW]

The below post is a first-person account from one of our brand ambassadors, Fitz Maro (Innovation Strategist at 360i) upon his touching down in Austin. In this post, Fitz recaps one of the SXSW panels he attended – How Improv is Changing Everything – highlighting takeaways from the session that show how improv can have an […]

Amplifying Brand Love: Superfans & Power Advocates

There’s a new type of celebrity on the block and they may not be who you think. Taylor Swift is gonna have to “shake it off,” because as technology continues to change the way we communicate – making consumer voices louder and more authoritative than ever before – a new type of influencer has emerged, […]

A Marketer’s Guide to Using Third-Party Data for Programmatic Advertising

Third-party data – the term is a constant in the programmatic world and in the trades, but how many marketers can confidently attest to knowing exactly what it is and what they can do with it? Programmatic advertisers use third-party data every day to increase campaign efficiency by identifying desired audiences and allotting ad spend […]

360iU: Q&A Event with Renowned ‘Mad Man’ Stuart Elliott

Our in-house education arm, 360iU, recently welcomed former New York Times “Mad Man” Stuart Elliot to the agency to discuss his storied career as a journalist following and covering the advertising industry for over 35 years. During a Q&A with 360i CEO Sarah Hofstetter, Stuart shared his perspective on following advertising through two decades of […]

360i Explores Facebook Place Tips at Dominique Ansel Bakery

Facebook recently announced the launch of Place Tips, a new feature that surfaces location-specific content including friends’ recommendations and information about nearby shops and landmarks. It is designed to enhance the Facebook experience for users by using GPS, Wi-Fi and Bluetooth beacons to deliver relevant and useful information and tips above the newsfeed. It is […]