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Google’s Close Variant Keyword Matching, Paid Search & You

Did you know that 7 percent of Google searches contain a misspelling? Based on this insight, Google has announced that it will apply close variant keyword matching – which aims to help people find what they are looking for, despite spelling inaccuracies – to all exact and phrase match keywords starting next month. Google first […]

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360i News: Twitter’s New Video Ads Impress Marketers

As reported by The Wall Street Journal here: Early grades on Twitter’s new video ad product are in — and they’re positive. Twitter’s new “promoted video” ad product, which it recently began testing across its platform, allows marketers to insert video clips into users’ feeds and only pay when users tap or click to watch […]

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What’s Buzzing: Oreo Mini Delivery, Shark Week & More

This was an exciting week for the books, as people across the nation were challenged to partake in the “Ice Bucket Challenge,” and Discovery Channel’s Shark Week commenced. 360i client, Oreo, also encouraged fans to celebrate and thank the special people in their lives for the little things they do, and 360i client, Fanta, encouraged teens […]

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How Marketers Can Utilize Pinterest’s Conversations Tool

Messaging tools are having their moment in the spotlight. Facebook recently made news by announcing that their messaging capabilities will now be hosted in a separate Mobile App, Instagram released their version of direct messaging earlier this year and recent research show that Snapchat is now the third most popular messaging app for Millennials behind […]

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#BotOrNot: Are Chat Bots the Future of Social Media?

The fast rise of messenger apps – like WhatsApp, Snapchat and Kik – is challenging marketers to quickly adapt their social media content strategies. In response, platforms and brands are experimenting with automated communication solutions to help them capitalize on the explosive growth in chat audiences. When Facebook acquired WhatsApp earlier this year, the 5-year-old […]