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Digital Marketing & Social Media Blog

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01_GiftingEggs

HBO Rallies the Realm to Catch Drogon for ‘Game of Thrones’ Premiere

To celebrate the Season 5 premiere of Game of Thrones, last evening client HBO and 360i, rallied the realm to help locate Drogon – Daenerys Targaryen’s most fierce dragon that went missing towards the end of Season 4. In the world’s largest dragon hunt, we enlisted the help of Game of Thrones fans everywhere to […]

mrrobotWOTM

USA Network Hacks SXSW with ‘Mr. Robot’ Screen Takeovers

To build buzz for client USA Network’s freshman series ‘Mr. Robot,’ we partnered with wireless provider Boingo to connect SXSW 2015 attendees at the airport in Austin with free Wi-Fi on behalf of ‘Mr. Robot.’ Using geo-specific targeting to ‘hack’ the mobile screens of Wi-Fi users traveling through the Austin–Bergstrom International Airport, we engaged each […]

threenumber

Exploring Three Major Trends in the Current Search Landscape

SMX West is a three-day, jam-packed conference featuring the who’s who of Search Marketing. The 2015 conference – which took place in early March – set the stage for today’s top opportunities in search and explored how search marketers can prepare for the future. The conference inspired us to share our views on the search […]

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Social Messaging Apps Help Marketers Reach Large, Global Audiences

Over the past three years the industry has seen a global boom in the use of mobile messaging apps. For some context: 90 percent of the population in Brazil uses messaging apps, 160 billion instant messages were sent in 2013 in the U.K., and an estimated 50 billion instant messages were sent each day in 2014. […]

KellyMindell01

Influencer Spotlight: Catching Up with Kelly Mindell

Not everyone can make everyday life look like something out of a carefully curated, creative and colorful Pinterest board, but Kelly Mindell of Studio DIY makes it look easy with her bright, modern and playful approach to getting crafty. Kelly is an expert crafter, party planner extraordinaire and all-around celebrator who makes everything from emoji […]