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Snapchat Advertising: Will Brands Pay to Play?

Snapchat is set to unveil a new service this fall that will serve users with ads, video clips and news articles. The service, rumored to be named Snapchat Discovery, would be the platform’s first form of monetization, and could potentially provide Snapchat with its first revenue stream. Among Snapchat’s reported 27 million users, its core users, […]

5 Steps to Developing a Solid Social Media Strategy

For marketers, having a solid social media strategy has evolved from being a nice-to-have, to a must-have. Social media is not just about “real-time marketing”— and, in fact, social plays an important and growing role when it comes to helping shape the voice, tone and perceptions of your brand. Orli LeWinter, VP of Social Marketing Strategy […]

Marketers Rejoice! Vine Adds Video Upload Functionality

Vine, the quirky short-form video sharing platform, has rolled out a series of highly-anticipated platform updates which – among other things – includes the ability to upload previously recorded video. This is especially welcome news for brands that wish to utilize Vine for more premium content. Prior to the update, Viners (including marketers) were forced […]

Google’s Close Variant Keyword Matching, Paid Search & You

Did you know that 7 percent of Google searches contain a misspelling? Based on this insight, Google has announced that it will apply close variant keyword matching – which aims to help people find what they are looking for, despite spelling inaccuracies – to all exact and phrase match keywords starting next month. Google first […]

360i News: Twitter’s New Video Ads Impress Marketers

As reported by The Wall Street Journal here: Early grades on Twitter’s new video ad product are in — and they’re positive. Twitter’s new “promoted video” ad product, which it recently began testing across its platform, allows marketers to insert video clips into users’ feeds and only pay when users tap or click to watch […]