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Digital Marketing & Social Media Blog

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Computer Vision for Consumer Services: What It Means for Marketers

The continued marriage of camera and computer has lent photos new levels of instancy and connectivity. But in the face of these shifts, our notion of personal cameras has stayed the same: a device that produces images as output. We reach for our cameras to, on a basic level, capture an end product mirroring what […]

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Twitter Shares 4 #BestPractices for Brands

For years, Twitter has been transforming the ways in which we share and curate information. It has replaced the water cooler when it comes to TV chatter – creating a platform for real-time conversations about shows as they air – and it has emerged as the go-to source of information during live events and breaking […]

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USA Network Uses Social to Help Fans Relive Summer Camp Memories

This summer, USA Network is giving 16 ‘grown-ups’ the chance to relive the dog days of summer as they would when they were kids – and they’re using social media to evoke nostalgia among viewers ahead of the July 11 premiere. ‘Summer Camp,’ the network’s newest reality series, pits contestants against one another in an […]

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Secrets from One of the World’s Top Vine Influencers, Meagan Cignoli

As marketers, it’s necessary to stay on the pulse of new social platforms in order to remain top of mind when reaching fans and potential consumers. In addition to establishing brand profiles within emerging platforms, social influencers can also lend brands authenticity and credibility within up-and-coming spaces. As new platforms emerge, so do new influencers […]

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What the Colliding Worlds of Search & Display Mean for Marketers

Back in the early days of search engine marketing, creating an ad was simple. There was a headline, two description lines and a display URL, as shown in this sample search ad from 2007. Search ads have since grown in complexity, as site links, location extensions, social extensions and more have made their way into […]