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Digital Marketing & Social Media Blog

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New Facebook Page Feature Bridges Global with Local

Facebook’s global growth has impacted the way that marketers use the social platform to reach a larger audience. As a result, Facebook is now making it easier for brands with an international presence to build a following and engage its fans with the launch of Facebook Global Pages. It is a step forward for Facebook […]

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4 Keys to Breakthrough Visual Content in Social

Social media content used to be all about copy. Not anymore. More and more social media marketers are now aware of the fact that a text-only content calendar is not enough. What many of them have yet to understand however is how “visual” is not enough. Affixing a stock image or a screen grab from […]

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5 Lessons from the Second Second-Screen Debate

Tuesday’s presidential debate – the second in a series of three – was the third most social TV event in history with an estimated 12.24M social media comments, ahead of last year’s Super Bowl and narrowly behind the 2012 Grammy Awards (13.0M) and the 2012 MTV Video Music Awards (12.8M). Contrary to claims that Americans […]

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Native Advertising: But It Doesn’t Look Like an Ad

How many times have you seen the headline, “Display advertising is dead?” The truth is, display still works for brands – but not without overcoming some hurdles. Banner blindness remains a big challenge, and privacy concerns on the part of marketers are making it harder for brands to hyper-target an audience and take advantage of […]

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Is Foursquare the Latest Dark Horse in the Local Search Race?

Foursquare announced today that it will soon be “reinventing local search for everyone” by putting to work its bevy of data to power the all-new Foursquare Explore. Previously a feature for registered users within the mobile app, Explore is now available for all searchers on Foursquare.com. This is an interesting move for the company, which […]