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Digital Marketing & Social Media Blog


SMW13: Connect with 360i Over Content & Startups

Social Media Week returns Feb. 18-22, with eleven cities worldwide participating to explore the social, cultural and economic impact of social media. We’re thrilled to participate once again by hosting two sessions (described below) that are free and open to the public. Session spots will go quickly – be sure to reserve yours today! Content […]


How Agencies Can Hack Culture for Brand Insights

Picture this: you’re in a meeting in which your team is challenged to come up with ideas that tap into trends and pop culture. Everyone at the table nods in agreement. Culture! Yes. Important. Check. Two weeks later, only vague (if any) traces of cultural understanding can be found in the DNA of the work. […]


It’s Here: A Website for Your Instagram Feed

Three months ago, Instagram set up shop on the web by rolling out an online version of its mobile feed, marking the first step in its expansion from an app to a more robust digital destination. Earlier this week the company took another step forward, transforming its web experience into a full-fledged website where users […]


Report: What Google’s Enhanced Campaigns Mean for Marketers

Google has announced an update to its advertising model that will formally usher all of its advertisers into the mobile era. The new Enhanced Campaigns will bring mobile to the masses in a manner that will help resource-strapped small businesses, but will pose challenges for larger, more sophisticated search marketers in their perpetual quest for […]

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5 Hardware Startups to Watch — Startup Outlook CES Edition

Welcome to the first 2013 edition of Startup Outlook, 360i’s guide for how brands can evaluate emerging technologies and platforms. This month’s edition is inspired by the Consumer Electronics Show (CES), where thousands of marketers were among the mob of 150,000 participants converging in Las Vegas to experience the latest in technology and media. While […]