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LainaMorris Enlists Overly-Attached Girlfriend for New Campaign

She’s baaaack. YouTube star and beloved Internet meme Laina Morris (a.k.a. “The Overly Attached Girlfriend”) is starring in a new campaign for to help the brand reach a younger generation of car buyers. And she’s just as creepy – err, enthusiastic – as ever. Morris is the centerpiece for’s “#MyCarMyWay” digital spot, in […]


How Social Media is Redefining ‘Celebrity’ Partnerships

With more than 4.6 million subscribers and 2.2 million Twitter followers, content creator Tyler Oakley’s YouTube videos often command larger audiences than many TV shows. And popular fashion and lifestyle blogger Emily Schulman was recently referred to as the Martha Stewart of our generation. Digital influencers like Oakley and Schulman represent a new breed of […]


3 Lessons from 360i & WOMMA’s #WineWednesday Panel

360i & WOMMA recently hosted a #WineWednesday panel called “Influencers as Storytellers: The Rise of the Digital Celebrity.” Panelists included photographer and award-winning Vine creator Meagan Cignoli, fashion illustrator Katie Rodgers of Paper Fashion and illustrator and style expert Dallas Shaw. 360i’s own SVP of Influencer Marketing, Rebecca McCuiston, served as moderator as panelists discussed how […]


What’s Buzzing: World Cup Mania, Facebook’s Video Rankings & More

This week, 360i hosted a few of our favorite artists, entrepreneurs & digital influencers for the Word of Mouth Marketing Association’s (WOMMA) latest #WineWednesday event. Meagan Cignoli, Katie Rodgers and Dallas Shaw shared their personal journeys and social media successes with Rebecca McCuiston, our SVP of Influencer Marketing, and audience of more than 100. Of […]


360i Report: The Amazon Fire Phone

By Mark Avnet, Dean of 360iU; Shivan Durbal, Associate Media Director; Layne Harris, Senior Technical Director; and Fitz Maro, Strategist at 360i. Executive Summary There’s a new smartphone on the block. It’s called the Amazon Fire Phone — and it’s the first smartphone on the market to place as much emphasis on commerce as it […]