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Recent

360i Report: Global Twitter Trends: Brazil

By Claire Charron, Global Analyst; Cullen Schiele, Insights & Planning Intern; Victoria Cana, Insights & Planning Intern; and Evann Clingan, Senior Insights Analyst at 360i. Executive Summary Brazil has been called the “country of the future” due to its booming economy and growing cultural influence. A rapidly emerging market, South America’s largest nation played host […]

What Marketers Can Learn from Weird Al’s Rise to No. 1

If you used the Internet last week, chances are that you encountered a clever marketing blitz from the king of parody himself, “Weird Al” Yankovic. In conjunction with his new album, “Mandatory Fun,” Yankovic released eight music videos in eight days for songs like “Word Crimes,” a play on Robin Thicke’s “Blurred Lines, and “Foil,” […]

Hanes Taps Vine Star Logan Paul for X-Temp Campaign

Vine celebrity Logan Paul turned his penchant for creating six-second videos into a career – and now he’s turning Millennials on to Hanes’ new line of X-Temp products. For this summer’s product launch, Hanes found a perfect partner in Paul, who has described his short-form video content as “quality, clean and energetic.” At Just 19 […]

Influencer Spotlight: Catching Up with Zach King

360i’s Influencer Marketing group has worked with thousands of influencers since the practice was formed more than eight years ago. From Pinfluencers to bloggers, and YouTube personalities to Vine stars, we’ve been helping our clients to partner with the most creative and talented online influencers in the game. As 360i’s influencer network (360iRMS) continues to […]