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Recent

What’s Buzzing: Oreo Mini Delivery, Shark Week & More

This was an exciting week for the books, as people across the nation were challenged to partake in the “Ice Bucket Challenge,” and Discovery Channel’s Shark Week commenced. 360i client, Oreo, also encouraged fans to celebrate and thank the special people in their lives for the little things they do, and 360i client, Fanta, encouraged teens […]

How Marketers Can Utilize Pinterest’s Conversations Tool

Messaging tools are having their moment in the spotlight. Facebook recently made news by announcing that their messaging capabilities will now be hosted in a separate Mobile App, Instagram released their version of direct messaging earlier this year and recent research show that Snapchat is now the third most popular messaging app for Millennials behind […]

#BotOrNot: Are Chat Bots the Future of Social Media?

The fast rise of messenger apps – like WhatsApp, Snapchat and Kik – is challenging marketers to quickly adapt their social media content strategies. In response, platforms and brands are experimenting with automated communication solutions to help them capitalize on the explosive growth in chat audiences. When Facebook acquired WhatsApp earlier this year, the 5-year-old […]

360i Speaks at: 4A’s Talent@2030

360iU Dean Mark Avent will present on how to find, train and retain great talent in the digital age For more information on this event, click here.

How Brands Can Tap into Vine Influencers for Snapchat

Snapchat is now the third most popular social platform among Millennials, ranking above Twitter, Pinterest, Tumblr and Vine (yes, Vine). As Snapchat, an ephemeral messaging app, attracts more attention from teens and young adults, there have been a few exemplary executions of brands reaching their consumers directly through Snapchat, including activations from Taco Bell, 16 Handles […]