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Digital Marketing & Social Media Blog


BRAVO & 360i Partner with Giphy to Promote ‘I Dream of NeNe’

In the words of NeNe Leakes, the breakout reality TV star from BRAVO’s The Real Housewives of Atlanta, “It’s time to WERK!” To support the new hit show I Dream of NeNe: The Wedding (airing every Tuesday @ 9/8c), BRAVO & 360i have teamed up with the GIF archive and search site Giphy to highlight one […]


HBO Infuses ‘Character Commentary’ into the 2013 Emmys

By Audri Nakamura, Account Supervisor, and Caroline Tseng, Strategist at 360i Each year, the Primetime Emmy® Awards creates an environment in which TV addicts, fans and the networks are buzzing about the same thing at the same time. This means that for brands in social, it’s getting harder and harder to cut through the noise. […]


Not Provided, but Not the End: Keyword Data Loss in Google

The day that search marketers have been anticipating for nearly two years has finally come: Google has officially ceased the sharing of organic keyword referral data to publishers, brands and individuals alike. During a time when Big Data is dominating the industry conversation, this rare loss of data poses new challenges for brands’ natural search […]


Seen & Heard at Advertising Week 2013

This Monday marked the beginning of Advertising Week in New York. Now in its 10th year, “Ad Week” (#AWX) is the world’s premiere gathering of marketing and communications leaders across brands, agencies, publishers and technologies. Here’s a quick recap of what our team has been up to so far this week: Bryan Wiener, Chairman & […]

Mobile advertising

Recapping Key Themes from Mobile Media Summit 2013

“2013 is the year of mobile.” A lot of people said that about 2012 – and 2011, too. In fact, it seems as though it’s been “the year of mobile” for quite some time. While other mediums like video and social have led to clear-cut changes in the digital space, mobile remains highly complex and […]