Ben & Jerry’s – the loveable ice cream brand that rose from humble beginnings to become an American staple – has made a name for itself by doing things a little different than the rest, whether that be by doling out free cones or concocting flavors named for playful pop culture references. This summer, Ben & Jerry’s is carrying on its whimsical mantra by touring the country and serving up free scoops along the way.
We recently hosted a special panel session in our New York offices that focused on the new era of online influence. The event was part of 360i’s Inspired Speaker Series, which brings together some of the brightest minds across various industries to discuss trends in the dynamic digital landscape.
The challenge for marketers on Facebook is to maintain the steady growth of their communities while still attracting those valuable fans who remain eager to engage with your brand long past that initial click of a “Like” button. 360i’s latest POV uncovers seven ways brands can grow their fan bases on Facebook.
Groupon’s second foray into grocery stores comes in the form of a partnership with Big Y Foods stores that offers a $39.99 “Shellfish Grill Pack” for just $24. The deal will be added to purchasers’ loyalty cards, and automatically applied at the checkout. For Groupon, this is an entirely new approach to CPG deal distribution, which had previously been relegated to printed paper and redemption codes displayed on mobile devices.
360i recently conducted an analysis to identify the types of assets and content that consumers include in their branded conversations online. Retail/Fashion and CPG posts were examined, with the aim of understanding how people share online beyond words and how conversations differ from one vertical to the next. This tweet about an Oreo Blizzard from ...