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Digital Marketing & Social Media Blog

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Will Atlas Be Strong Enough for Facebook?

How does an upstart display advertising platform focused on disrupting the online advertising market compete against a well-funded and entrenched rival?  If you’re Facebook, the first step is to prove that your advertising platform works. And that takes some outside help. Facebook recently announced the acquisition of Microsoft’s Atlas Advertiser Suite. The stated goal is […]

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360i to Dispel Gaming Myths & Explore RTM at SXSW

With SXSW Interactive opening day rapidly approaching, our team is gearing up for a busy few days in Austin. David Berkowitz, VP of Emerging Media at 360i, will serve as a panelist at two events: “Games Anywhere, Anytime” on Friday, March 8 and “The Power of Marketing in the Moment” on Sunday, March 11. Games […]

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5 Best Practices for Brands Using Vine

Just over a month ago, Twitter introduced a new service called Vine. And in a short amount of time, it has gained a ton of buzz among marketers. The app allows users to create short, looping videos from their mobile devices and share them instantly on Twitter. Vine has gained instant popularity, with videos coming […]

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[REPORT] How Brands Can Engage Millennials at the Supermarket

360i has released a new report that explores the digital habits of Generation Y while in the act of grocery shopping. “How Marketers Can Engage Millennials at the Supermarket” reveals that there is great potential for marketers to interact and develop relationships with this audience before, during and after this weekly routine. To capitalize on […]

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Top 3 Questions from the SMW13 TASC Panel

360i’s second Social Media Week event, held last Thursday, assembled the Technology, Advertising and Startup Council (TASC) to address startups’ most pressing questions when it comes to working with brands. Established last September, TASC is a multi-agency council that fosters collaboration between startups and Madison Avenue, exploring best practices for startups partnering with brands and […]