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Digital Marketing & Social Media Blog

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National Car Rental Taps Local Influencers for Foursquare Program

Now equipped with the Explore function, Foursquare has evolved from a simple check-in service into a full-blown discovery engine equipped with a bevy of crowd-sourced information. Foursquare Lists are valuable to consumers who want local information quickly from a source they likely already trust. Add local influencers to the mix, and users get hyper-relevant, third-party […]

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360i Wins Best Social Campaign at this Year’s Creative Media Awards

A few months back, some intrepid creatives at 360i – with the backing of any equally intrepid brand – sent a regular guy on a cross-country mission with nothing but a refrigerated truck of Oscar Mayer’s new Butcher Thick Cut Bacon. Food, gas, lodging and other necessities would have to be bartered for along the […]

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360i Expands Internationally with Opening of London Office

We’re thrilled to announce that 360i has opened a new office in the UK, our sixth office and first outside of the U.S. You can read the official announcement here.  As part of the expansion, our London office will partner with STEAK, a sister agency under the Dentsu Network, to provide complementary services to both […]

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4 Reasons Marketers Should Pay Attention to Facebook Graph Search

People have been speculating for some time that Facebook could emerge as the biggest threat to Google’s dominance in search. With the announcement of Graph Search, that speculation will only gain momentum. So, what is Graph Search and how will it change the way marketers use Facebook (and its partners)? What is Graph Search? According […]

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REPORT: The 7 Habits of Highly Digital Brands

Last week, we launched a blog series outlining seven common traits among successful brands of the Digital Age. Thanks to everyone for reading, sharing and continuing the dialogue. To put each habit in the context of the others, we’ve compiled the series into a single report – The 7 Habits of Highly Digital Brands – […]