Your Social Media Monday: Dec. 6, 2010
Social Media Monday is a new series that will recap the top headlines in social from the previous week. You can sign up to receive weekly blog summaries from 360i by entering your email into the form at right. Facebook Profiles Get a New Face Facebook is rolling out yet another new look for user ...
360i Report on Social Media Calls to Action in Traditional Advertising
Pop singer Cheryl Cole promotes her new album with social media calls to action on a billboard (via BOTTLE PR). Today we released a new POV on the utilizing social media calls to action in traditional advertising. Advertising is more effective and engaging when digital and traditional marketing channels work together. By bringing a brand’s ...
YouTube Gives Users More Control with ‘Skippable’ Ad Format
Image via TechCrunch YouTube launched the TrueView ad format this week. The product, which had previously been in beta, gives users the option to skip ads after five seconds. Currently only available to advertisers with managed YouTube accounts, TrueView is not widespread across the site. Advertisers can choose whether to activate the option — and ...
Facebook Alters its Rules Surrounding “Promotions”
Example Facebook promotion by Universal Studios Home Entertainment This week, Facebook announced that their rules governing “promotions,” a broad term that covers any effort that asks users to do something in return for something of value, changed in two significant ways – pages no longer need to ask Facebook permission to run these promotions, and ...
Groupon Expands Offering with 2.0 Platform Launch
Groupon 2.0 (image via TechCrunch) Rumors have been swirling this week about the potential of Google making a play for Groupon – the popular e-commerce site that boasts 30+ million users worldwide – in what would be its biggest acquisition yet. While the gossip has yet to precipitate into anything official, Groupon is making some ...