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Digital Marketing & Social Media Blog

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The Who, What, Where, When & Why of Facebook & Twitter Mobile

In recent weeks, the two juggernauts in social media – Facebook and Twitter – announced plans to roll out mobile advertising, marking a pivotal moment in the collision of social and mobile advertising. These launches will not only mean significant revenue growth for the social media networks, but also a substantial extension of a brand’s ...

SXSo Far: 10 Top Takeaways from Austin

The rain has finally cleared up in Austin and Team 360i is ready for the second leg of SXSW. Below is a recap of some of the top takeaways thus far. Follow us for the next few days at sxsw.360i.com for even more conference coverage. If last year’s SXSW buzzword was “cloud-based,” and the year ...

Introducing SXSW BrandLand: The Marketer’s Guide to All Things Austin

Today, we launched a blog that we’ll use to capture and relay the core learnings emerging from SXSW as they happen, focusing on what their tangible implications are for marketers. It’s called SXSW BrandLand, and the 360i team on the ground in Austin will be updating it often during SXSW Interactive from March 9-14. Follow us ...

Bravo & TaskRabbit Jump into SXSW Interactive with Special Partnership

Bravo’s popular late night series, “Watch What Happens Live,” is partnering with TaskRabbit for a special integration at SXSW Interactive. This marks the first time the breakthrough service networking platform has partnered with a major brand. TaskRabbit works by providing its users with a crowdsourced pool of able service providers – called “TaskRabbits” – to ...

Facebook Underscores Earned + Paid Media Integration at fMC 2012 [REPORT]

At yesterday’s first annual fMC Conference, Facebook unveiled several platform updates that will soon impact all brands utilizing the world’s largest social network to connect with consumers. Beyond the tactical ramifications – which we outline in detail in our latest report – the core takeaway from fMC is that Facebook has entered a new terrain where ...