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Digital Marketing & Social Media Blog


What to Expect from Google’s Rumored Third-Party Cookie-Killer

For years, the major players in online media have been seeking to improve the accuracy of their online tracking while at the same time aiming to solve user privacy-related issues. In the past month, Google in particular has seemingly taken some major steps toward meeting these objectives. Here’s a brief overview of the developments: On […]


7 Startups Featured in 360iU’s New Technology Lab

Contributing Authors: Mark Avnet, Layne Harris, Mike Levin & Kara Passarelli Education is critical in a space marked by rapid change. One of the main functions of 360iU, our agency’s formal educational center, is to provide our clients and our people with exposure to the technologies poised to impact both brands and consumers in the […]


What’s Buzzing: Snapchat Stories, Pasta Brands Take a Stand & More

This week was filled with real-time content, a potentially game-changing feature from Snapchat and more details around Twitter’s much-anticipated IPO. Yesterday, the microblogging site announced its plans to raise up to $1 billion in a public offering. In the company’s S-1, we learned more about its financials and gained insights into user behavior on the […]


Influencers Build Momentum for Downy’s ‘SoftSide’ Series

Today’s consumers are taking a more active role than ever when it comes to curating, sharing and even self-publishing content. Social content is a great way for brands to reach people in authentic ways, but standing out can pose quite the challenge. Consumers are potentially served up 1,500 pieces of content a day on Facebook […]


Google Brings Cross-Device Conversion Tracking to Advertisers

Today, Google has made an announcement that could bring us a step closer to understanding the full value of paid search across devices. Google is unveiling a new metric, called Estimated Total Conversions, designed to give marketers more insight into how AdWords is driving conversions beyond the last click. Consumers are increasingly looking to technology […]