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Digital Marketing & Social Media Blog

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agencybriefing

Calling All Startups: Join Our Next Startup Outlook Event

We’re getting ready to host our second Startup Outlook event next Wednesday, Nov. 28, at our NYC headquarters. If you haven’t registered yet, be sure to claim your spot via EventBrite or Meetup, as space is limited. For this event, we’ve hand-picked four of our favorite startups to show us how they are working with marketers to […]

Viggle

Viggle-GetGlue Deal Pushes Social TV Forward

Two of the leading social TV apps, GetGlue and Viggle, are now one after a surprise merger announced yesterday. Viggle Inc. acquired its fellow social TV check-in and loyalty app with $25 million in cash, plus 48.3 in million shares, according to TechCrunch. For now, both apps will retain their names and brand identities. The […]

360iUReport

The Future of Viewability – New Report Outlines Key 3MS Findings

Today, 360i released a new report on The Future of Viewability, which addresses the challenge of ad viewability for marketers. The report summarizes a study led by the “Making Measurement Make Sense” (3MS) initiative, a multi-organization initiative comprised of the IAB, the 4As, the ANA and MediaLink. As part of the group’s core mission “to […]

Pinterest

Pinterest Makes a Brand Play with New Business Toolkit

Following a wave of consumer enthusiasm for Pinterest – which reached its apex earlier this year – many brands have followed suit, using the highly visual social network as a key pillar to their content strategies. Up until now, brands were granted the same toolbox as consumers when it came to their own Pinterest presences. Yet […]

roadtolondonNBC

How NBC Used Digital PR to Drive Record Olympics Tune-In

The Olympics is a massively popular and widely watched event. For the 2012 Olympic Games, 360i client NBC took viewership to the next level, making the event the most watched in history. At the WOMMA Summit earlier today, Sarah Hofstetter, President of 360i, and Ruthie Wittenberg, Senior Marketing Director at NBC Universal shared how we […]