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Digital Marketing & Social Media Blog


8 Things We’ve Learned from Engaging with 200MM People in Social

Last week, the aggregate size of the online communities we manage on behalf of brands like Coca-Cola, Oreo, NBC and more reached 200 million people. This milestone reflects the reach of our content & community management team across several social media platforms – from Facebook and Twitter to Tumblr and Pinterest. Since formally launching our […]


360i Named Digital AOR for Ben & Jerry’s

Today, we are proud to announce our new partnership with Unilever and its Vermont-based ice-cream brand, Ben & Jerry’s. Ben & Jerry’s has selected 360i to serve as the brand’s strategic digital agency of record for its U.S. package and retail business, overseeing its digital strategy and creative activation, social marketing and select media planning […]


Oreo Daily Twist Receives Highest Distinction in Facebook’s Studio Awards

We’re excited to announce that the Oreo Daily Twist campaign, an effort from 360i and Draftfcb, has taken home top honors in the 2013 Facebook Studio Awards. Oreo was the only recipient of the Blue Award – a ‘Best in Show’-like honor reserved for the top-scored campaign among thousands of entries. The Oreo Daily Twist […]


Q&A with Univision’s David Beck: Harnessing the Power of Social TV

David Beck is SVP and General Manager of Social Media for Univision Communications Inc. He was recently named the Latin Social TV Marketer of the Year by the Social TV Awards. We interviewed David to learn more about Univision’s approach to social TV and how the network is innovating the viewing experience for its audience. […]


Beyond the Screen: How TV Shows are Extending the Story to Digital

What was the latest great story you read? Maybe not read, but watched? Or heard? For me, it was the GIRLS episode “I Get Ideas.” Lena Dunham hit it out of the park again with a raw story to which every 20-something girl could relate. An immense amount of time and effort goes into developing […]