Group texting is having a moment. Apps like GroupMe, Disco and Beluga (recently acquired by Facebook) are exploding in popularity, and brands are quickly following suit. In fact, MTV and Oxygen have already joined the conversation by creating sponsored communities within GroupMe and facilitating fan connections.
Google has begun testing a new paid search ad unit, called Media Ads, which are expandable video units that are guaranteed to appear at the top of the results page. The new units are currently only available to movie studios (360i is a test partner).