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Recent

Ad Age Touts Clinique’s ‘Fresh Start’

360i client Clinique recently launched its first-ever global equity campaign, called #StartBetter. The program highlights the truism that everyone can and deserves to start better – even if it’s in the form of a small feat such as a positive outlook on a new day. Yesterday, Ad Age explored the roots of #StartBetter (See: “Clinique […]

Bing Integrates Twitter within its Search Engine

Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration efforts (and exclusive partnership with Twitter), Bing recently launched some new features to bring even more Twitter data into the SERPs. Bing search now incorporates an algorithm to help […]

Online Radio and Music Streaming: Untapped Potential for Marketers

After weeks of speculation surrounding a potential buyout, Google has finally acquired music streaming service Songza, which uses information about both the user and context to determine the most appropriate playlists. This news comes as the latest in a long line of updates and corporate buyouts within the industry: Apple acquired Beats Music & Beats […]

360i Report: Global Twitter Trends: Brazil

By Claire Charron, Global Analyst; Cullen Schiele, Insights & Planning Intern; Victoria Cana, Insights & Planning Intern; and Evann Clingan, Senior Insights Analyst at 360i. Executive Summary Brazil has been called the “country of the future” due to its booming economy and growing cultural influence. A rapidly emerging market, South America’s largest nation played host […]