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Digital Marketing & Social Media Blog

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$40,000 Raised for Sandy Relief (And We’re Not Done Yet)

We haven’t seen much by the way of snow this year, but last week – thanks to the help of all of you – our staffers faced blizzard conditions. Since launch, our #TwinterWonderland holiday card has raised more than $40,000 for Sandy relief – but we’re not stopping there. Until the New Year, we’ll continue […]

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Facebook to Bring Video Ads into the News Feed Fray

Just in time for the holidays, Facebook is giving marketers the gift of News Feed video ads. According to Advertising Age, Facebook will debut the new ad product in early 2013. Currently, marketers can run video ads through Premium and Homepage ad placements. The rumored video ad unit is different because it would allow marketers […]

Coca-Cola 12 Days of GIFs

Coca-Cola Celebrates the Holiday Season with GIFs

To celebrate the holiday season, 360i client Coca-Cola is launching a festive content series — called “The 12 Days of GIFs” — for its popular Happiness Is Tumblr community, which highlights simple, fun instances of everyday happiness. Digiday recently named Coca-Cola one of the Top 5 Brands on Tumblr. In vein with the popular “12 Days […]

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Nielsen Twitter TV Rating: Making Sense of the Noise

Nielsen has revealed a new television rating metric in line with shifting consumer behavior when it comes to TV viewership. The update takes into account real-time conversation and the growing impact of social buzz, specifically within the Twitter platform. When Nielsen and NM Incite acquired SocialGuide last month, marketers wondered how the real-time measurement and […]

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Twitter Bolsters Ad Product with a Nod to SEM

Last week, Twitter announced expanded search options for advertisers – and for marketers who are well-versed in standard search engine marketing practices, they will seem quite familiar. When utilizing Promoted Tweets in search, brands can now select from three different match type options: broad match, phrase match and basic keyword match. There’s also a new […]