360i Report on Social Media Calls to Action in Traditional Advertising
Pop singer Cheryl Cole promotes her new album with social media calls to action on a billboard (via BOTTLE PR). Today we released a new POV on the utilizing social media calls to action in traditional advertising. Advertising is more effective and engaging when digital and traditional marketing channels work together. By bringing a brand’s ...
YouTube Gives Users More Control with ‘Skippable’ Ad Format
Image via TechCrunch YouTube launched the TrueView ad format this week. The product, which had previously been in beta, gives users the option to skip ads after five seconds. Currently only available to advertisers with managed YouTube accounts, TrueView is not widespread across the site. Advertisers can choose whether to activate the option — and ...
Facebook Alters its Rules Surrounding “Promotions”
Example Facebook promotion by Universal Studios Home Entertainment This week, Facebook announced that their rules governing “promotions,” a broad term that covers any effort that asks users to do something in return for something of value, changed in two significant ways – pages no longer need to ask Facebook permission to run these promotions, and ...
Groupon Expands Offering with 2.0 Platform Launch
Groupon 2.0 (image via TechCrunch) Rumors have been swirling this week about the potential of Google making a play for Groupon – the popular e-commerce site that boasts 30+ million users worldwide – in what would be its biggest acquisition yet. While the gossip has yet to precipitate into anything official, Groupon is making some ...
Social Media Insider: Fantastic, Made of Plastic, Videocastic
Above: A tour of 360i’s Emerging Media lab, via Barbie Video Girl Ever wonder what Barbie could teach you about social media? Maybe you haven’t, but Barbie got an upgrade lately in the form of a video camera built into her necklace. In her latest incarnation, Barbie Video Girl can give a few clues as to ...