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Digital Marketing & Social Media Blog

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Forrester Names 360i a ‘Leader’ in Annual Report of Top Agencies

We’re honored to share that we’ve been named a Leader in Forrester Research’s biennial WAVE report evaluating agencies’ with top search marketing practices (The Forrester Wave: Search Marketing Agencies, Q4 2012). In the report, Forrester notes that “360i receives top scores in both the current offering and strategy sections due to its strong paid search […]

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Instagram Updates Platform, Continues to Dominate Visual Media

This week, Instagram updated its platform to allow for web-based profile pages. The pages include a selection of recently shared images and allow users to comment, like and follow via the web. For public users, this means that anyone can now see your Instagram content – not only those who have the app. So, what’s […]

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How Digital Led the Narrative amid Hurricane Sandy

Hurricane Sandy was one of the most devastating natural disasters to hit the northeast on record. Along the entire corridor (and elsewhere), the storm impacted an unprecedented number of people. There’s no doubt that the flow of information last night was owned by digital outlets – even despite widespread power outages across the region. This tweet about […]

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Latest Facebook-comScore Report Touts Benefit of Paid + Earned

Following Facebook’s promising Q3 earnings call last week, the company released a report in conjunction with comScore to emphasize the growing importance of an integrated paid and earned media strategy. [Editor’s note: For more information, read 360i’s report on the same subject.] Understanding Paid and Earned Reach on Facebook seeks to answer the million-dollar question […]

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Introducing the 100 Moms Project

Earlier this year, we set out to explore the behaviors, moods and attitudes of moms by listening to conversations occurring organically (and publicly) on Twitter. The idea of the 100 Moms Project is to use online listening to track and observe the conversations of 100 moms for an entire year. The moms selected for the study […]