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Digital Marketing & Social Media Blog

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Q&A with Humans of New York Creator Brandon Stanton

Simple self-publishing tools and the power of sharing have propelled a new crop of influencers from anonymity to Internet fame. In the BuzzFeed era, smart, socially-powered ideas spread fast. Pair a clever hook with a quick reflex and you’ve got yourself a meme. To explore this growing trend, we’re taking a closer look at the […]

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Corporate Twitter Wars: When Brands Banter, Consumers Win

Watching celebrities and talking heads duke it out publicly via social media has become a sometimes ugly (but most of the time hilarious) spectator sport that is commonplace in today’s digital age. With “Twitter wars” breaking out left and right, it’s hard to ignore the growing trend – and lately, more and more brands are getting in on […]

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How to Evolve Copywriting for Social Media

Community managers represent a new breed of method actors for the Digital Age. They must learn and absorb a set of brand traits and express them in a way that is real and relevant to that brand’s consumer base. It’s here that social copywriting begins and traditional copywriting ends. Today’s most successful community managers are […]

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Calling All Startups: Join Our Next Startup Outlook Event

We’re getting ready to host our second Startup Outlook event next Wednesday, Nov. 28, at our NYC headquarters. If you haven’t registered yet, be sure to claim your spot via EventBrite or Meetup, as space is limited. For this event, we’ve hand-picked four of our favorite startups to show us how they are working with marketers to […]

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Viggle-GetGlue Deal Pushes Social TV Forward

Two of the leading social TV apps, GetGlue and Viggle, are now one after a surprise merger announced yesterday. Viggle Inc. acquired its fellow social TV check-in and loyalty app with $25 million in cash, plus 48.3 in million shares, according to TechCrunch. For now, both apps will retain their names and brand identities. The […]