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Digital Marketing & Social Media Blog


Pinterest Tests Paid Opportunities for Brands

Pinterest has confirmed that it has begun testing promoted pins – the next big step in its evolution to becoming a profitable social media platform. During this initial test, content from a handful of select brands will start appearing at on top of Pinterest search results and category feeds, on both desktop and mobile. While […]


Real-Time Marketing Takes a Lot More Than One Tweet

Since the Super Bowl, real-time marketing has endured a celebrity news cycle of sorts, with pundits building it up to hero status and then just as swiftly tearing it down. As Oreo’s digital agency since 2010, we’ve seen the “dunk in the dark” tweet held up as everything from the watershed moment that legitimized real-time […]


What’s Buzzing: ‘See It’ on Twitter, Anchorman for Dodge & More

This week brought an exciting social TV development from Comcast and NBCU, a Twitter homescreen redesign and more details on Instagram’s soon-to-be-launched ad product. We’re also proud and honored to end our week with a win for ‘Best Digital Agency’ in Mashable’s first-ever Mashies Awards, honoring the Best in Marketing. Interested in joining our culture […]


10 Key Learnings From Social Data Week 2013

Contributing Authors: Leslie Turley & Caroline Tseng, Strategists at 360i Big Data is the big buzz word – but the sheer volume of data out there isn’t nearly as powerful as what you can do with it. Social Data Week, held concurrently in San Francisco and New York last month, centered on this very topic, […]


What to Expect from Google’s Rumored Third-Party Cookie-Killer

For years, the major players in online media have been seeking to improve the accuracy of their online tracking while at the same time aiming to solve user privacy-related issues. In the past month, Google in particular has seemingly taken some major steps toward meeting these objectives. Here’s a brief overview of the developments: On […]