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Digital Marketing & Social Media Blog

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3 Steps for Using Attribution to Maximize ROI

Attribution is one of digital marketing’s biggest buzzwords and has become the focal point of many advertisers’ daily lives. Yet, the definition of attribution, including how it should be utilized and the problems it addresses, varies widely. According to a recent Google Analytics and Econsultancy study, 72 percent of client-side marketers say that attribution leads to ...

Post Targeting is the Biggest Thing to Happen to Facebook in a Long Time

For years, media buyers have been using sophisticated technology to target messaging to specific audiences and improve performance. Community managers haven’t had this level of capability within Facebook – at least, until now. Last night, the Facebook Developer team announced a brand new feature for pages called ‘enhanced post targeting,’ which stands to have a direct and important impact ...

3 Ways Brands Can Evolve Their Thinking for the Next Generation of Influencer Marketing

This article was originally published in the WOMMA All Things WOM blog. As the social media landscape evolves, so does the nature of online influence. The avenues where people are consuming content, the way they’re engaging with it and the role that brands play with those influencing that behavior reveal a discipline in-flux, changing in complex ...

6 Reasons Why Bravo & USA Network are Winning the Social TV Game

What does it take to be a social TV powerhouse? Just ask our friends at Bravo and USA Network, both named big winners at last week’s Social TV Awards. Watch What Happens Live host Andy Cohen took home the Social TV Entertainer of the Year Award, while the team at USA Network picked up hardware ...

promotweets

Two Years after the Launch of Promoted Tweets — a Way to Target Users on Twitter

Twitter recently launched Targeted Tweets, an enhancement to the Promoted Tweets product on its existing advertising platform. Targeted Tweets allow advertisers to deliver Promoted Tweets to users based on their geographic location or device – mobile (iOS, Android Blackberry) or PC. Twitter rolled out Promoted Tweets for mobile earlier this year, but at the time ...