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360i Report: Summit Post-Conference Guide

Executive Summary With another 360i Marketing Summit in the books, we’ve summarized the key themes and takeaways from this year’s conference–from building a winning culture, to keeping up with the frenetic growth of consumer technology. Conference Sessions Keynote: How to Build a Culture of Innovation Renowned leadership expert Adam Bryant, Corner Office Columnist for The […]

What the ALS Ice Bucket Challenge Can Teach Us About ‘Going Viral’

Virality has become the Holy Grail of success for social marketers, but with so many unanswered questions about “What makes viral content tick?” it’s important that we continue to monitor trends that have organically captured the interest of consumers and glean learnings about said content to incorporate into marketing campaigns. Recently, the #ALSIceBucketChallenge became one […]

Influencer Spotlight: Catching Up with Jack Vale

Considered by many as one of YouTube’s first “original pranksters,” Jack Vale started his career in comedy by marketing a toy that made fart noises called “The Pooter.” Little did he know that his pranks would lead to an audience of more than 1.1 million YouTube subscribers and a gig producing and starring alongside Dean […]

360i Report: Facebook’s Relaunch of Atlas

By Shivan Durbal, Media Director at 360i, with David Rollo, VP, Group Media Director; Kolin Kleveno, VP of Programmatic Advertising; Amy Peterman, Director, Head of Paid Social Practice; and Doug Whitehead, Director of Ad Operations. Executive Summary In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the […]

Social Media Cheat Sheet: A Marketer’s Guide to 8 Top Platforms

Social media is a moving target. Blink and you might miss a major platform update, a huge jump in user base, or the launch of a new ad product. And it’s complex – each social platform has its own nuances in audience, functionality, use cases, paid advertising, content formats and more. For marketers who juggle […]