360i Wins OMMA Award for Marvel’s Create Your Own Comic
This week at the OMMA Awards in New York City, 360i was awarded best youth website for our work on Marvel’s Create Your Own Comic site. The fun and robust comic creation site allows young people (and their parents) to build comic strips or full 22-page comic books using fully editable Marvel characters. Users can ...
AOL Project Devil’s Larger Ad Format Revolutionizes, While It Underwhelms
AOL’s new ad unit grants marketers with more opportunities to integrate rich media (via WSJ). Today, AOL is expected to roll out its already leaked “Project Devil” (see the WSJ article that leaked it here), which launches new advertising opportunities within AOL. The media company is touting the concept as being about more than just ...
Controversies Swirl Over Purity Of Social Games, Microsoft’s Jab At ‘Nerds’
Earlier this month, Microsoft hosted several press events to introduce its Kinect motion control product to fashion and lifestyle press and bloggers, aiming squarely at the casual set to sell its $200 competitor to Nintendo’s profitable domination of the casual console market.The message Microsoft wanted to send was that Kinect was for the cool kids, and decidedly not its core gamer audience. AtomicPC was at the event, and reported that Microsoft’s director of entertainment and devices, David McLean, quipped to his audience “Gaming’s not just for sweaty thirty year olds in Metallica t-shirts,” among other digs at “basement-dwelling nerds” and “impenetrable control schemes.”
Digital News Roundup: Sept. 27, 2010
This Monday roundup includes a new Page recommendation tool from Facebook, stats on why retailers are flocking to social, educational endeavors from Yahoo! and Google and more. Read our complete recap of last week’s biggest headlines below. Facebook Launches ‘Page Browser’ to Help Users Discover More Pages On Friday Facebook launched a new feature called ...
Using Mobile to Fuel Buzz for Entertainment Brands: Q&A with BRAVO’s Valerie Brown
In our recently published Mobile Marketing Playbook, we spoke with Valerie Brown, Director of Consumer Marketing at BRAVO, to learn more about BRAVO’s mobile marketing objectives, the challenges of building versus integrating in the crowded mobile app space and more. An abridged version of our interview appears in the Playbook; however, we’ve published the full ...