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Digital Marketing & Social Media Blog


Google’s Quality Score Update Highlights the Need for Greater Transparency

Understanding Google Quality Score has been thought of as the Holy Grail of search engine marketing. In simple terms, Quality Score can be defined as a measurement of how relevant a brand’s ads, keywords and landing page are to a searcher. More importantly, higher quality scores lead to lower prices and better ad positions. It is […]


360i Study Examines Twitter Usage Across the U.S. & U.K.

Today, we’ve released a new report that explores the role of culture when it comes to how, where and with what purpose people in the United Kingdom and the United States engage on Twitter. “Twitter Usage Across the U.S. & U.K.” demonstrates the ways in which consumers of two relatively similar markets participate differently in […]


Computer Vision for Consumer Services: What It Means for Marketers

The continued marriage of camera and computer has lent photos new levels of instancy and connectivity. But in the face of these shifts, our notion of personal cameras has stayed the same: a device that produces images as output. We reach for our cameras to, on a basic level, capture an end product mirroring what […]


Twitter Shares 4 #BestPractices for Brands

For years, Twitter has been transforming the ways in which we share and curate information. It has replaced the water cooler when it comes to TV chatter – creating a platform for real-time conversations about shows as they air – and it has emerged as the go-to source of information during live events and breaking […]


USA Network Uses Social to Help Fans Relive Summer Camp Memories

This summer, USA Network is giving 16 ‘grown-ups’ the chance to relive the dog days of summer as they would when they were kids – and they’re using social media to evoke nostalgia among viewers ahead of the July 11 premiere. ‘Summer Camp,’ the network’s newest reality series, pits contestants against one another in an […]