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Digital Marketing & Social Media Blog

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creative_council

UGG Australia Awakens Creative Culture with New Content Strategy

UGG Australia has been a cultural staple for years. With its high-quality, fashion-forward products and a strong creative culture, the brand is committed to adorning those making big things happen out in the world with killer footwear, apparel and accessories. As UGG Australia lives out its mission to foster cultural growth and creativity, naturally, that […]

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Apple iOS 6 Release Ups Safari Encrypted Searches by 7 Percent

The most recent Apple iOS 6 update is another source for Google “unknown” natural search terms for those reaching web sites from Google through Safari. In fact, Safari’s share of encrypted searches as jumped from less than 1 percent to nearly 8 percent following the update. Last July, our report  on Measuring the Impact of […]

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‘Collections’ Test Hints at Bigger Strategy to Turn Likes into Sales

This week, Facebook began testing a new variety of Page posts that marks its latest move toward expanding social commerce opportunities within the platform. Dubbed “Collections,” the new feature gives brands the ability to share product images which can be Liked, Wanted or Collected – and eventually purchased – by fans. Facebook Collections rolls out […]

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Meet Swaag, the Lifestyle App that Builds Community from Self-Expression

For many people, social media is a primary outlet for self-expression. We share photos with friends on Instagram, check in our favorite bars on Foursquare and “pin” products we love on Pinterest. Technology has forever altered the way we both define and communicate “lifestyle.” In vein with this trend, Swaag is a new startup launched […]

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Oreo Daily Twist Finale Lets Public Behind the Curtain

The luster of the ad industry and all its glamour – at least as portrayed in pop culture – has bewitched people for years. There’s an air of mystery that surrounds how great campaigns are born – and, for the general public, the creative process can be a truly fascinating thing. Most people outside Ad […]