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Digital Marketing & Social Media Blog

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3 Ways Brands Can Evolve Their Thinking for the Next Generation of Influencer Marketing

This article was originally published in the WOMMA All Things WOM blog. As the social media landscape evolves, so does the nature of online influence. The avenues where people are consuming content, the way they’re engaging with it and the role that brands play with those influencing that behavior reveal a discipline in-flux, changing in complex […]

6 Reasons Why Bravo & USA Network are Winning the Social TV Game

What does it take to be a social TV powerhouse? Just ask our friends at Bravo and USA Network, both named big winners at last week’s Social TV Awards. Watch What Happens Live host Andy Cohen took home the Social TV Entertainer of the Year Award, while the team at USA Network picked up hardware […]

promotweets

Two Years after the Launch of Promoted Tweets — a Way to Target Users on Twitter

Twitter recently launched Targeted Tweets, an enhancement to the Promoted Tweets product on its existing advertising platform. Targeted Tweets allow advertisers to deliver Promoted Tweets to users based on their geographic location or device – mobile (iOS, Android Blackberry) or PC. Twitter rolled out Promoted Tweets for mobile earlier this year, but at the time […]

Startup Outlook Issue 3: Spotlight on Greycroft Partners

Our third issue of the Startup Outlook report is now available. 360i’s Startup Outlook is designed to help brands better evaluate opportunities with emerging platforms. Each month, we evaluate five new startups – and this month’s featured companies hail from the portfolio of Greycroft Partners, a leading venture capital firm. Download Startup Outlook Issue 3 […]

[REPORT] Best Practices for Advertisers as Mobile Search Soars

After years of promise, search has officially moved beyond the PC and laptop. Our latest 360iU report, Search Beyond the PC, explores how accelerating mobile and tablet search growth is inspiring marketers to adapt their search strategies to reach a new generation of always-on, on-the-go searchers. In Q2 2012, mobile devices and tablets comprised 14 […]