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Digital Marketing & Social Media Blog

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6 Things Marketers Can Learn from “Watch the Throne”

This summer Jay-Z and Kanye West released one of the most anticipated albums of the year – Watch the Throne (Island Def Jam Records). The promotion behind this collaboration between two of hip hop’s biggest stars showcases how brands can use digital to connect to their audiences and excite them to drive successful results. Island ...

Inspired Speaker Series: Drinking from the Fire Hose [BOOK GIVEAWAY]

Last week, 360i welcomed Christopher Frank and Paul Magnone, authors of Drinking from the Fire Hose: How to Make Smarter Decisions Without Drowning in Information, for a fireside chat on how to better process the endless stream of data that has become a staple of the Digital Age. The event was part of 360i’s ongoing ...

360i’s Sarah Hofstetter, SVP of Brand Strategy & Emerging Media, Picks Up Industry Honors

We are thrilled to announce that Sarah Hofstetter, SVP of Brand Strategy & Emerging Media, has been recognized by several industry associations as one of the leading minds in marketing and digital communications. Sarah was named Best Women Professional of the Year in the Advertising, Marketing, & Public Relations category by the Golden Bridge Awards, ...

[PHOTOS] A Glimpse at 360i’s 2011 Digital Marketing Summit

This year, 360i’s Digital Marketing Summit hosted some of the best and brightest in our industry to discuss best practices, share success stories and encourage innovation and leadership within the space. The day was jam packed with thought provoking content, inspiring speakers, and expert panelists. For a glimpse at Summit highlights, check out our post ...

360i Report on the New Facebook Insights

This week, Facebook announced a new set of metrics as part of its F8 release that will elevate engagement as the focal point of brand activity within the platform. Our latest POV serves as a strategic guide to these new metrics, explaining how they are calculated and providing an overview of the specific implications associated ...