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Digital Marketing & Social Media Blog

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17 Highlights from 360i’s 2012 Marketing Summit

360i just wrapped up its 2012 Marketing Summit, with the theme Navigating Disruption: Transformative Marketing in the Digital Age. Books could be written from the steady stream of insights and wisdom shared throughout the day. View Full Slideshow » Here are 17 of the highlights from the speakers who presented: 1. Navigating disruption requires three […]

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Marketers, Meet Today’s Mobile Consumers

It should come as no surprise that today’s consumers are mobile-obsessed. Beyond this, mobile devices have become more than fun gadgets – they have become a critical and engrained part of their everyday lives. Adobe’s recently published Mobile Consumer Survey is evidence of this trend, citing that in 2011 alone smartphone adoption alone reached 38 […]

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With Interest Targeting, Twitter Takes its Ad Product to the Next Level

As social platforms continue to establish themselves in the competition for ad dollars, Twitter is the latest in announcing changes to increase its options for advertisers. Twitter recently added interest targeting to its paid advertising offering, giving marketers the ability to target users who share interests with their brand’s current followers. Marketers can target more […]

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3 Minutes with Wrapp: Is ‘Friend-to-Friend Marketing’ the Next Big Thing?

Wrapp is a social gifting platform that drives in-store traffic and sales for retailers and brands through something it calls “friend-to-friend marketing.” The concept is simple: give people the chance to enhance their everyday communications with friends by adding free (or paid) gift cards to their messaging. All users need to do is sign into […]

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3 Minutes with Cinemagram: GIF Culture, Brand Partnerships & Beyond

Cinemagram is a wildly popular iOS app that allows users to easily turn content captured by a mobile device into beautiful cinemagraphs — all in a matter of seconds. The startup amassed 1 million users in less than six weeks after launching as a free app earlier this year. Today, Cinemagram has more than 2 million users. We […]