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Digital Marketing & Social Media Blog

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Report: What Google’s Enhanced Campaigns Mean for Marketers

Google has announced an update to its advertising model that will formally usher all of its advertisers into the mobile era. The new Enhanced Campaigns will bring mobile to the masses in a manner that will help resource-strapped small businesses, but will pose challenges for larger, more sophisticated search marketers in their perpetual quest for […]

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5 Hardware Startups to Watch — Startup Outlook CES Edition

Welcome to the first 2013 edition of Startup Outlook, 360i’s guide for how brands can evaluate emerging technologies and platforms. This month’s edition is inspired by the Consumer Electronics Show (CES), where thousands of marketers were among the mob of 150,000 participants converging in Las Vegas to experience the latest in technology and media. While […]

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Should Marketers Follow Facebook’s 20 Percent Rule?

Facebook has begun to enforce a new policy for brands sharing visual content on its platform – a rule that has become known as the “20 Percent Rule.” The new rule is meant to limit the real estate occupied by text on images used in Sponsored Posts in the News Feed. Currently, the policy only […]

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H&R Block Social Sweeps Makes Refund Dreams Come True

Have a dream and a Facebook account? You could claim up to $20,000 from H&R Block this tax season. In January, 360i client H&R Block launched its first ever Dreamfund Sweepstakes to raise awareness of its At Home® tax preparation software. H&R Block is a known name in the tax game – especially when it comes […]

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Oxygen Marks Reality TV First with ‘The Face’ Google+ Hangout

To promote the premiere of Oxygen’s newest supermodel competition series, “The Face,” the network is hosting a Google+ Hangout with the series’ stars – who just so happen to be some of the most famous “faces” around. The Feb. 6 event marks the first live Google+ Hangout broadcast during a reality show. “The Face” features aspiring […]