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#WineWednesday Panel Recap: Influencers Talk Reaching Gen Z

Millennials are to marketers what Beyoncé is to the world – practically royalty. As a demographic, Millennials are known for having indisposable income, spending it and being cool (for now). Reaching and connecting with Millennials has become a priority for many brands over the past years. Soon though, this Millennial crew will have to officially […]

Lessons Learned on Optimizing for Growth with A/B Testing [SXSW]

Among the copious panels, sessions and talks at SXSW this year focused on wearables, data and privacy, and other hot trends, there emerged subtler but just as important topics, including lessons from A/B testing. Todd Yellin from Netflix and Evany Thomas from Pinterest both touched on using A/B testing to improve the user experience of […]

Advocates vs. Agitators: Leaning into Relevant Social Conversations [SXSW]

360i SXSW ambassadors returned from their jaunt in Austin feeling inspired and creatively recharged. Armed with a wealth of new knowledge and insight, they have been enthusiastically sharing their learnings on the 360i blog this week. The below post is a first-person account from one of our brand ambassadors, Emily Bell, Media Supervisor at 360i. […]

Miracle-Gro Celebrates the First Day of Spring with #Springmoji Garden

Spring has officially arrived, which means it’s time to get outside and to start growing. To celebrate the first day of spring, 360i client Miracle-Gro is creating a first-of-its-kind #springmoji garden, designed to get consumers excited about planting, regardless of their current weather conditions. The effort will enable fans to help Miracle-Gro create the world’s […]

What the History of TV Can Teach Us About the Future of Social [SXSW]

“To predict the future, you have to look into the past.” It’s a common, perhaps underappreciated saying, and its how Manish Mehta, Chief Product Officer of Spredfast began his SXSW talk, “Seeing 20/20: A Social Forecast.” While the saying is traditional, his approach is not. He perceives the history of TV as analogous to the […]