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Jameson Celebrates St. Patrick’s Day with #LongLivetheShot

Whiskey, anyone? In honor of St. Patrick’s Day this year, 360i client Jameson is spreading Irish cheer digitally with its “Long Live the Shot” campaign – raising a shot glass to the bartenders and people who celebrate the holiday. The campaign is running in cities across the nation including NYC, Chicago, Austin, Dallas, Houston, Los […]

SXSW 2015: All About That GIF

For something so simple and not particularly new, GIFs can be surprisingly powerful and, nowadays, ubiquitous. But is that really so surprising? At SXSW this year, a panel comprised of Victoria Taylor of Reddit, Tim Hwang of Imgur, Alex Chung of Giphy and moderator Selena Larson from The Daily Dot came together to discuss all […]

How a Hot Dog Eating Legend Can Inspire Breakthrough Work [SXSW]

Our SXSW ambassadors have spent the past few days attending sessions and finding inspiration in some unlikely places. The below post is a first-hand account from one of our brand ambassadors, Alden Millar (Social Publicist – Influencer Marketing at 360i), on a talk he discovered in Austin and found truly inspirational. **** SXSW is full […]

How Improv Is Changing Everything, Even Marketing [SXSW]

The below post is a first-person account from one of our brand ambassadors, Fitz Maro (Innovation Strategist at 360i) upon his touching down in Austin. In this post, Fitz recaps one of the SXSW panels he attended – How Improv is Changing Everything – highlighting takeaways from the session that show how improv can have an […]

Amplifying Brand Love: Superfans & Power Advocates

There’s a new type of celebrity on the block and they may not be who you think. Taylor Swift is gonna have to “shake it off,” because as technology continues to change the way we communicate – making consumer voices louder and more authoritative than ever before – a new type of influencer has emerged, […]