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Digital Marketing & Social Media Blog


Nielsen Study Confirms: Yes, Tweets Do Drive Tune-In

A new study by Nielsen and SocialGuide has confirmed something many of us in social media have long held sacred: Twitter is kind of a big deal when it comes to television marketing. It should come as no surprise that the more people that are talking about a show, the more likely its ratings are […]

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Applying Tina Roth Eisenberg’s ‘Rules to Live By’ to Content Marketing

SXSW has come and gone (read 360i’s SXSW Hotsheet to get the full rundown) – and besides the epic Macklemore and Lewis performance, there are only a few presentations that remain top of mind. One of the few that continues to resonate for me is the keynote from Tina Roth Eisenberg, the Brooklyn-based design virtuoso […]


5 Startups that Stole the Show at SXSW 2013

Welcome to the SXSW Interactive edition of Startup Outlook, 360i’s guide for how brands can evaluate emerging technologies and platforms. This month’s edition is inspired by the startups that made headlines at this year’s SXSW Interactive conference, where tens of thousands of marketers convened in Austin for a first-hand look at the companies that are […]


The #ChangeAgents: How Do You Foster Innovation? [VIDEO]

This is Part V of a week-long video series about how senior marketers are approaching the shifting consumer landscape. Innovation is critical to being a successful brand in the Digital Age. When we asked senior marketers how they foster innovation within their own organizations, they cited collaboration and a natural curiosity as means of surfacing […]


It’s Officially Unofficial: Google’s Panda Algorithm Update

Though not formally announced, many of us in the SEO industry agree that Google has started to roll out its 25th update to Panda. Google Panda was first introduced in 2011 to improve the quality of sites that rise to the top of natural search results pages – a huge benefit to marketers vying to […]