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Digital Marketing & Social Media Blog

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Foursquare Revamps App to Help People Explore the Real World – and Brands Benefit

This week, Foursquare launched its much talked about app redesign that is helping the startup expand from a check-in service to a discovery engine. Foursquare CEO Dennis Crowley hinted that such an update was imminent at SXSW back in March, when he said the company’s vision was to use its wealth of data to help ...

Google Acquires Meebo to Boost Google+

Yesterday, consumer internet company Meebo announced that it has entered an agreement to be acquired by Google. Meebo, focused on driving user engagement across the web, will be joining forces with the Google+ team to bolster Google’s social product. Meebo is a 7-year-old company that has built out a suite of communications tools that allow people ...

Google Debuts Google+ Local with Strong Emphasis on Social

In an effort to increase use of its social network and place more emphasis on local search, Google has revamped Google Places by integrating it into Google+. The new offering, called Google+ Local, is actually the culmination of several recent Google shifts and acquisitions, and will solidify Google’s domination in the local search marketplace, while ...

Facebook Rolls Out Two Features to Improve Community Management

This week, Facebook released features specifically designed to solve two common community management challenges: a permissions system for admins and the ability to schedule posts for publishing at a future date and/or time. Let’s take a look at the new permissions first. Up until now, anyone who had admin rights to a Facebook Page held ...

Coca-Cola Partners with A-Listers to Kick-Off Tumblr Design Program

Over the past year, Tumblr has grown to be one of the most popular platforms of the social web – particularly for teens and Millennials, who love using it for sharing GIFs, photos and jokes. With more than 54 million users and a young user-base, brands have been dipping their toes in the Tumblr waters through ...