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Digital Marketing & Social Media Blog

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Meet Two Household Startups with Huge Influencer Marketing Potential

This article was originally published in the WOMMA All Things WOM blog. As social media continues to empower consumers with new tools for self-publishing and self-expression, the fight for brands to capture the attention, interest and imagination of digital influencers becomes increasingly difficult. For brands to stand out amid the noise – to provide real […]

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Boomers vs. Millennials: A Tale of Two Digital Demographics

Millennials are constantly connected, be it via mobile, desktop or otherwise. Their desire for information and news is immediate and second to none. However, Millennials are just one segment of the population. What about their older counterparts? A recent report from the Pew Internet & American Life Project asserts that while Baby Boomers have certainly […]

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Mobile Fashion Startup “Swirl” Vies to Send Shoppers from App to Store

There’s a new app on the block that is defying convention when it comes to how retailers are leveraging technology to drive sales. Swirl’s mission: drive in-store purchases via a digital experience. The model is familiar across the restaurant space. Apps like Scoutmob, BiteHunter and Jump Tonight help people scour the deals landscape to locate their […]

Startup Outlook Issue 4 — The Mobile Edition

This month’s issue of 360i’s Startup Outlook report focuses on mobility. The five companies you’ll read about here are innovating the way people engage with brands in their everyday lives, with mobile devices acting as extensions and amplifiers of consumer behavior. Whether it’s inspiring people to capture simple yet beautiful moments in time via an app […]

Solving for M: Where Mobile Fits into the ‘Big Idea’ Formula

The consumer world is changing. Your thinking should, too. Consider the following: There are 7 billion people on Earth. Of this group, 5.1 billion own a cell phone; 4.2 billion own a toothbrush (Mobile Marketing Association). By 2014, mobile Internet usage will overtake desktop Internet usage (Source: Microsoft). 91 percent of all smartphone users have their phone […]