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Apple Strengthens its Focus on Search at WWDC 2014

While Apple CEO Tim Cook did not make any hardware announcements during his 2014 Worldwide Developers Conference (WWDC) keynote, the company did address some significant changes to its operating systems for computers (Mac OS X “Yosemite”) and for smartphones and tablets (iOS 8). As expected, many of the announced changes were geared toward the developer […]

What Pinterest’s Maturation Means for Marketers

If you still view Pinterest as a glorified collage tool, think again. With the introduction of new features including advanced search, and new paid offerings, Pinterest is catching up to the likes of Facebook and Twitter. And unlike these more established platforms, it’s not too late for businesses just starting off on Pinterest to make […]

360i News: The New Rules of Engagement to Help Brands Market on Facebook

As reported by Ad Age here: In the blink of an algorithm update, Facebook has fundamentally changed the way brands and agencies organize and plan for social media. The new Facebook reality requires more radical change, including budgets for paid media and marketers switching from a real-time mindset to a right-time mindset. If nothing else, […]

How Brands Can Leverage Internet Celebrities for Social Video

Internet celebrities have been around since the early years of the web – but more recently, online video stars are emerging en masse thanks to the rise of new social video services (like Vine and Instagram Video) and a push from more-established platforms to elevate individual content creators (see: YouTube’s new ad campaign). How big […]

What’s Buzzing: Fan-inspired Spots, Gear Dispensing Vending Machines & More

Earlier this week Apple made headlines in announcing its acquisition of rising music brand Beats Electronics for $3 Billion. Not only did the acquisition get news outlets talking, but it also incited brands to get in on the conversation. Denny’s was one brand that made the most of the opportunity, tweeting a play on words […]