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Digital Marketing & Social Media Blog

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‘Collections’ Test Hints at Bigger Strategy to Turn Likes into Sales

This week, Facebook began testing a new variety of Page posts that marks its latest move toward expanding social commerce opportunities within the platform. Dubbed “Collections,” the new feature gives brands the ability to share product images which can be Liked, Wanted or Collected – and eventually purchased – by fans. Facebook Collections rolls out […]

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Meet Swaag, the Lifestyle App that Builds Community from Self-Expression

For many people, social media is a primary outlet for self-expression. We share photos with friends on Instagram, check in our favorite bars on Foursquare and “pin” products we love on Pinterest. Technology has forever altered the way we both define and communicate “lifestyle.” In vein with this trend, Swaag is a new startup launched […]

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Oreo Daily Twist Finale Lets Public Behind the Curtain

The luster of the ad industry and all its glamour – at least as portrayed in pop culture – has bewitched people for years. There’s an air of mystery that surrounds how great campaigns are born – and, for the general public, the creative process can be a truly fascinating thing. Most people outside Ad […]

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Is Experiential Marketing the Future of Social Media?

For years marketers have been steadily focused on creating immersive online campaigns that make the most of opportunities for engagement. As the concept of the “share” continues to rise in importance (vs. a click or a Like, for example), inspiring audiences has emerged as a critical objective for brands. Make no mistake; this isn’t inspiration […]

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USA Network & 360i Pick Up OMMA Award for SUITS & STYLE

USA Network’s successful SUITS & STYLE campaign picked up top honors in its category at this week’s OMMA Awards. The effort – which promoted the second season of SUITS – was named Best Integrated Online Campaign among TV brands. 360i is lead social agency for USA Network. Last spring, USA Network teamed up with men’s […]