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3 Lessons from 360i & WOMMA’s #WineWednesday Panel

360i & WOMMA recently hosted a #WineWednesday panel called “Influencers as Storytellers: The Rise of the Digital Celebrity.” Panelists included photographer and award-winning Vine creator Meagan Cignoli, fashion illustrator Katie Rodgers of Paper Fashion and illustrator and style expert Dallas Shaw. 360i’s own SVP of Influencer Marketing, Rebecca McCuiston, served as moderator as panelists discussed how […]

What’s Buzzing: World Cup Mania, Facebook’s Video Rankings & More

This week, 360i hosted a few of our favorite artists, entrepreneurs & digital influencers for the Word of Mouth Marketing Association’s (WOMMA) latest #WineWednesday event. Meagan Cignoli, Katie Rodgers and Dallas Shaw shared their personal journeys and social media successes with Rebecca McCuiston, our SVP of Influencer Marketing, and audience of more than 100. Of […]

360i Report: The Amazon Fire Phone

By Mark Avnet, Dean of 360iU; Shivan Durbal, Associate Media Director; Layne Harris, Senior Technical Director; and Fitz Maro, Strategist at 360i. Executive Summary There’s a new smartphone on the block. It’s called the Amazon Fire Phone — and it’s the first smartphone on the market to place as much emphasis on commerce as it […]

Is Engagement the Biggest Hammer for Social Content?

For years, marketers have been using engagement KPIs as the hammer of success in social channels. In the last six months, however, Facebook has led the revolution in paid social by shifting to a platform where marketers can achieve greater scale and attribution for ROI. By now, this change is old news — but it […]

4 Ways Platforms Used Content at Cannes

Each year, thousands of marketers, innovators, advertising professionals and entertainers gather at the Cannes Lions Festival of Creativity to celebrate and view inspiring content that will set the standard for how we look at creative communications around the world. This year’s conference was marked by an influx of platforms and ad tech providers who added […]