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360i Report: Facebook’s New Targeting Options

By Yuraimi Abreu, Media Manager at 360i. Executive Summary Facebook recently released a new suite of core targeting options that allows advertisers to further refine their audiences in paid social campaigns and gain better insights into performance. Following the update, advertisers can expect upgraded controls over location, demographic, interest and behavior. Facebook has been rolling […]

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What’s Buzzing: Spider-Baby, Double Down Dares & More

With so many platform updates coming in from Twitter and Facebook lately, we’re not surprised to see an update from Instagram this week. In an effort to further personalize the platform, the photo-sharing app is tailoring each user’s Explore page to contain top content that has been “Liked” by people they follow. In other news, KFC […]

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The Waiting Game: A 360i Study on Consumer Downtime

The 360i Insights group* recently contributed a piece to Forbes that takes an imaginative perspective on social spaces, identifying white space for consumer engagement during consumer downtime. We found that this strong undercurrent of downtime is fueling a massive social conversation around “waiting.” Identifying this opportunity to learn about culture and consumer behavior, we listened […]

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360i Celebrates Earth Day with Miracle-Gro Planting Day

To commemorate Earth Day, 360i hosted an agency-wide planting event at our offices across the U.S. With seeds, soil and pots provided by our friends at Scotts Miracle-Gro (a 360i client), more than 200 employees rolled up their sleeves and started growing! This event wasn’t just about growing plants though— for when you grow, you […]

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Weekly Hot Jobs: Browse 360i’s Latest Openings

360i is looking for top talent to help us continue to create groundbreaking work on behalf of brands such as Coca-Cola, Kraft Foods, Oreo, NBCUniversal, SUBWAY, Toyota and more. Right now there are more than 60 open positions across our offices. If you embody passion, purpose and perseverance, and think you have what it takes […]