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Digital Marketing & Social Media Blog


Under the Hood of Facebook’s New Custom Audiences

In early September, Facebook launched a new targeting feature called “custom audiences.” Custom audiences allows advertisers to use encrypted personal information about users, including their email, phone number and Facebook user ID, and match it to their CRM databases. The result is that marketers can sync both online and offline data, and target their offline […]


Cheeseburgers, Check-ins & Charity

How Kraft Cheese brought Five Guys and Feeding America together on National Cheeseburger Day For National Cheeseburger Day (September 17), Kraft Cheese, official sliced cheese provider for Five Guys Burgers and Fries, celebrated the occasion by joining forces with the burger giant for a charitable mobile check-in play. For every time a customer checks in […]


5 Google Webmaster Tools that Marketers Can Put to Work Today

Google Webmaster Tools is an ever-evolving resource that helps marketers to better understand the health of their websites – straight from the horse’s mouth. Yet, as Google continually updates the features to this tool, it can be challenging for webmasters to keep up. Webmaster Tools currently provides a wealth of website data – search query […]


Twitter’s Profile Makeover Takes Branding Opps to New Heights

Yesterday, The Today Show sent out a cryptic tweet teasing a big announcement to come from Twitter. This morning, CEO Dick Costolo unveiled a new look to profile pages and a brand new version of the app for iPad, iPhone and Android – not the huge update many expected, but significant nonetheless. Given all the […]


Oscar Mayer’s #BaconBarter Campaign Sizzles

Last week, our client Oscar Mayer sent comedian Josh Sankey off on an unprecedented, socially powered adventure dubbed The Great American Bacon Barter. Carrying no cash, no credit cards – just 3,000 pounds of Butcher Thick Cut bacon – Josh’s goal is to prove that his bacon is as good a currency as any by […]