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Digital Marketing & Social Media Blog

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Tweeting the Tremor: How a 5.8 Magnitude Quake Felt in 140 Characters

Up and down the East Coast yesterday afternoon, people reacted with shock and disbelief at the first sizable earthquake the area had seen in nearly a century. The event emphasized the hyper-connectivity of today’s world and the ability of news and commentary to spread nearly instantly via social channels.  Beyond the obvious use case of ...

360i Named One of Ad Age’s “Best Places to Work” in Media & Marketing

It’s with great honor and excitement today that I announce that 360i has been named to Advertising Age’s Best Places to Work for 2011. Our agency was one of 30 featured among thousands of organizations — not solely agencies – in the media and marketing space. The list highlights companies that have created cultures that are ...

Mobile Social Commerce — A Report from 360i

Today we’ve released the sixth and final report in our summer social commerce series. This POV focuses on Mobile Social Commerce – an emerging arena that holds tremendous opportunities for brands to become first-movers in the space. As a reminder, you can read and download our previous five reports here on the blog, or at http://360i.com/insights. Steve ...

The Social Content Bible: Part II – Curation

This is Part II in a two-part series about how brands can strengthen relationships through social content. Read Part I — Creation. The need to have great creative, certainly not unique to social media, is a marketing foundation that has been around almost as long as the Old Testament itself. (The Ten Commandments was the ...

The Social Content Bible: Part I – Creation

This is Part I in a two-part series about how brands can strengthen relationships through social content. The decisions that brand marketers make with respect to their social media strategies are complex and challenging. We know that a multi-directional conversation with consumers is a primary objective within digital communities, but there are limited budgets to ...