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Digital Marketing & Social Media Blog

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Oreo Seeks Brand Evangelists for Global AmbassadOREO Program

Oreo, a client of 360i, is on the hunt to find its most passionate fans from around the world for a special program that puts them at the center of it all. The chosen Oreo Ambassadors will join the brand in spreading its 100th birthday mission through 2013 by helping their respective communities “Celebrate the ...

Introducing the Startup Outlook — Presented by 360iU [REPORT]

Today, we’re excited to launch a new project we’ve been working on here at 360i. It’s called the Startup Outlook — a new program chartered to surface the best emerging technologies and startups for brands and to provide marketers with a filter for evaluating them. You can read this month’s report – and sign up ...

Conversation, Relevancy & Utility Emerge as Key Themes at First #Twitter4Brands Conference

Twitter hosted its first ever #Twitter4Brands event last week. At the event, Twitter shared its position on how brands can use the platform to better connect with an audience that is increasingly experiencing life events big and small with their mobile device in hand. Joel Lunenfeld, VP, Global Brand Strategy, opened the day by asking the ...

Google Gets Smart with ‘Knowledge Graph’ — 4 Takeaways for Marketers

Google has launched an update to its search engine, called the ‘Knowledge Graph,’ which will soon roll out to users on desktop, tablet and smartphones. TechCrunch calls it “one of the most ambitious and interesting updates” to the engine as of late. Knowledge Graph represents an innovation in semantic search, as Google will begin delivering information ...

#SocialTV Spotlight: 8 Movers & Shakers from the Past 30 Days

Spring has sprung and along with it a ton of exiting Social TV News. April was a wild month that included record-breaking premieres, flashy media upfronts, election developments and historic, digital signs of the times. Below are some of our favorite highlights from the past 30 days. 360i Social TV Spotlight – April View more ...