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Digital Marketing & Social Media Blog


The Future of Viewability – New Report Outlines Key 3MS Findings

Today, 360i released a new report on The Future of Viewability, which addresses the challenge of ad viewability for marketers. The report summarizes a study led by the “Making Measurement Make Sense” (3MS) initiative, a multi-organization initiative comprised of the IAB, the 4As, the ANA and MediaLink. As part of the group’s core mission “to […]


Pinterest Makes a Brand Play with New Business Toolkit

Following a wave of consumer enthusiasm for Pinterest – which reached its apex earlier this year – many brands have followed suit, using the highly visual social network as a key pillar to their content strategies. Up until now, brands were granted the same toolbox as consumers when it came to their own Pinterest presences. Yet […]


How NBC Used Digital PR to Drive Record Olympics Tune-In

The Olympics is a massively popular and widely watched event. For the 2012 Olympic Games, 360i client NBC took viewership to the next level, making the event the most watched in history. At the WOMMA Summit earlier today, Sarah Hofstetter, President of 360i, and Ruthie Wittenberg, Senior Marketing Director at NBC Universal shared how we […]


For #GiftofRevenge Campaign, the Devil’s in the Details

This week during the hit drama series “Revenge,” ABC teamed up with Neiman Marcus and Target for an advertiser integration that marked a “one step forward, two steps back moment” for branded content and social TV. In lieu of  buying a traditional 30-second spot to launch “Neiman Marcus for Target,” the network aired a scripted […]


360i Releases New Report on Content Marketing

Today, we released a new report on Content Marketing. This report outlines the key pillars to content marketing and advises marketers on how they can craft and execute successful content marketing programs. Brands have always been content marketers in a sense, but with the changing digital landscape, content marketing is more important than ever. In fact, […]