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Digital Marketing & Social Media Blog

Recent

360i Named One of Ad Age’s “Best Places to Work” in Media & Marketing

It’s with great honor and excitement today that I announce that 360i has been named to Advertising Age’s Best Places to Work for 2011. Our agency was one of 30 featured among thousands of organizations — not solely agencies – in the media and marketing space. The list highlights companies that have created cultures that are ...

Mobile Social Commerce — A Report from 360i

Today we’ve released the sixth and final report in our summer social commerce series. This POV focuses on Mobile Social Commerce – an emerging arena that holds tremendous opportunities for brands to become first-movers in the space. As a reminder, you can read and download our previous five reports here on the blog, or at http://360i.com/insights. Steve ...

The Social Content Bible: Part II – Curation

This is Part II in a two-part series about how brands can strengthen relationships through social content. Read Part I — Creation. The need to have great creative, certainly not unique to social media, is a marketing foundation that has been around almost as long as the Old Testament itself. (The Ten Commandments was the ...

The Social Content Bible: Part I – Creation

This is Part I in a two-part series about how brands can strengthen relationships through social content. The decisions that brand marketers make with respect to their social media strategies are complex and challenging. We know that a multi-directional conversation with consumers is a primary objective within digital communities, but there are limited budgets to ...

Foursquare Creates a New Home for Brands with Focus on Content & Community

In Jan. 2010 Intel became the first organization to establish an “official” brand page on Foursquare. Since that time, more than 3,000 organizations have set up pages within the platform – albeit via a somewhat clunky process. Until recently, companies were required to 1) place a media buy within Foursquare or 2) work with the ...