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Facebook Adds Language-Based Hispanic Targeting for Advertisers

Facebook has introduced new language-based targeting segments to help advertisers deliver more relevant messages to Hispanic users in the United States. Building on the US Hispanic affinity segment brought to market in 2013, the new targeting capabilities allow marketers to reach Hispanics according to their language preferences – Spanish-dominant, bilingual or English-dominant – and are […]

GuidedSearch

Search Meets Pinterest: The Next Generation of Visual Discovery

Pinterest has announced a groundbreaking evolution to its platform called Guided Search. The new feature is built around two main functionalities: (1) predicting what users may be interested in based on their past interactions; and (2) anticipating what users might want in the future – even if they are not sure what that is quite […]

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360i Launches Data-Driven Engine to Drive Better Search Performance

Today, we’re excited to announce the launch of 360i’s Digital Nervous System (DNSTM), a proprietary technology platform engineered to drive search marketing performance. Devised and built over several months by our agency’s Product Development team, the tool monitors the health of paid search marketing campaigns and reverse-engineers Google’s Quality Score to automatically make recommendations that […]

Press Release

360i Press Release: 360i Unveils Digital Nervous System

Data-Driven Recommendation Engine Reverse Engineers Quality Score to Drive Better Search Performance NEW YORK — Today digital agency 360i announced the launch of its proprietary Digital Nervous System, DNSTM. DNS is a cutting-edge technology platform that monitors the health of paid search marketing campaigns and reverse engineers Quality Score to automatically make recommendations that increase […]

Event

360i Speaks at: MediaPost Search Insider Summit

360i’s Jason Hartley joins a panel discussion on “Moving Away From Direct Conversions,” on April 28 at 11 a.m. For more information on the event, click here.