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Digital Marketing & Social Media Blog

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[REPORT] Measuring the Impact of Google Secure Search

360i has released a new report that measures the impact of Google Secure Search following Google’s announcement last fall that it would make secure search the default setting for all logged-in users. With secure search, a person’s search terms cannot be tracked by the third-party technologies that marketers have come to rely on to determine […]

Think Your Dad’s ‘Got Game?’ Prove It & He Could Hit the Hardwood with Dwyane Wade

It hasn’t even been a month since Dwyane Wade hoisted the NBA Finals trophy in Miami, but he’s already on to the next. He’ll host the Citi® Dwyane Wade Fantasy Camp from Aug. 16-19, an intensive training program that allows participants to experience the thrill of top level basketball action. And now, thanks to the […]

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Not All Big Ideas Are ‘Lions’ & Other Lessons from 360i’s Cannes Idea Safari

Last week at the Cannes Lions Festival of Creativity, Adam Kerj, CCO, and Lee Maicon, VP of Strategy at 360i, led a workshop series entitled, “Idea Safari: The Hunt for the Mysterious Big Idea.” The goal of the workshop was to present a framework for marketers and agencies to use while pursuing the elusive Big […]

Top Takeaways from WOMMA Wine Wednesday – Digital By Design [PHOTOS]

Last week, 360i & WOMMA hosted the first WOMMA Wine Wednesday of the summer season – “Digital by Design: What the New Era of Word of Mouth Means for Fashion and Your Brand.” During the event, attendees wined and dined while a stellar line up of industry experts discussed the how fashion brands are re-imagining […]

New Startup Outlook Report: A Glimpse into the Israeli Tech Scene

One month ago, we announced the launch of 360i’s Startup Outlook, a program designed to help brands better evaluate opportunities with emerging platforms. As part of the initiative, we’re evaluating five new startups every month through the lens of our Startup Scorecard. Learn more about the first batch of featured startups in the launch event […]