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Digital Marketing & Social Media Blog

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Foursquare, Swarm and the Future of Location-Based Personalization

Most of us in the digital space are familiar with Foursquare, the location-based app launched in 2009 to allow users to easily meet up with friends and discover great places. Foursquare’s user base of more than 50 million people has generated more than 6 billion check-ins – with 2 million businesses leveraging the Merchant Platform […]

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360i Wins Four North American Effie Awards

We’re pleased to share that 360i is a four-time honoree in the 2014 North American Effie Awards, alongside client partners Hanes, Oreo and Oscar Mayer. Winners were announced at a June 5 gala held in New York, where 360i was awarded two Gold Effie Awards in addition to a Silver and Bronze distinction. The North […]

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Bing Ads Go the Way of Google’s Enhanced Campaigns

Last year, Google announced an update to its advertising model – called Enhanced Campaigns – that formally ushered all marketers into the mobile era. Now, Bing has unveiled its own variation that will combine desktop and tablet traffic together, providing advertisers with a better and more efficient advertising experience. The challenges for sophisticated marketers will […]

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3 Questions with BuzzFeed’s Jonathan Perelman

Following BuzzFeed’s first year at the Digital Content NewFronts – an annual series of presentations that bring together all sectors of the branded content and distribution sphere – we caught up with Jonathan Perelman, General Manager of Video & VP of Agency Strategy at BuzzFeed, to learn more about the company’s progress into online video […]

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Legal 101: The Basic Rules of Doing Online Promotions Right

Social media promotions can help brands achieve several marketing objectives, such as growing brand awareness, generating consumer engagement and building brand loyalty – yet, the laws governing these online promotions are complex. Understanding the basic rules of the game is important to ensure marketers meet their objectives while limiting legal risk. Types of online promotions […]