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Digital Marketing & Social Media Blog

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What’s Buzzing: ‘Sharknado 2,’ Facebook Messenger & More

This week, brands joined the conversation around one of the most talkable TV events of the summer: the second installment of Syfy’s bizarre “Sharknado” franchise. In other news, Facebook made a push for all users to download Messenger as standalone app, while Instagram leaked a potential Snapchat competitor, called Bolt. Read the latest edition of What’s […]

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What Facebook’s New Save Feature Means for Marketers

Facebook has announced a new feature – called “Save” – which aims to help people browsing their News Feeds bookmark posts for later viewing. The tool will be especially helpful in light of Facebook users’ increasingly mobile habits, in which content is perused on-the-fly and on-the-go. “Save” is for those times when you come across […]

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Influencer Spotlight: Catching up with Logan Paul

Our newest addition to the 360i “Influencer Spotlight” Q&A series is Vine superstar Logan Paul, who has emerged as a true leader on the platform with over 4.8 million followers to date. Logan’s great sense of humor, spirited stunts and no-fear attitude make his short form videos extremely entertaining and sharable. Recently, Logan has worked […]

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Google Introduces Dynamic Sitelinks to Improve Ad Relevancy

Building on the debut of sitelinks in 2009, Google has introduced dynamic sitelinks to help boost performance for ads appearing without the ad extension. Sitelinks have proven to extend the value of search ads by increasing CTR and linking to content deeper within a site (e.g. in-demand or priority subpages). The difference between advertiser-created sitelinks […]

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Case Study: How Smirnoff Captured the Millennial Spirit on July 4

For many Americans, the summertime months bring family barbecues, long days at the beach and parties with friends. These time-honored traditions are perhaps most prevalent during the July 4 holiday – a day during which people gather together in celebration of U.S. independence. This July 4, Smirnoff US set out to reach Millennials during the […]