June 1, 2010 9:04 am

360i Report: Mobile Marketing Overview

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Mobile marketing is on the precipice of becoming a ubiquitous marketing channel. In this first POV in a series, you’ll find ten reasons mobile marketing matters right now, along with an overview of what’s ahead in subsequent editions. By the time the series is done, you’ll discover the trends, case studies and challenges to prepare you for how mobile will impact your business in the years ahead.

360i POV: Mobile Marketing Overview

>>Download our Mobile Marketing Overview (PDF).

Key Takeaways

  • There’s so much buzz about mobile marketing that it’s easy to dismiss it, or to check off a few mobile tactics and say you’re doing enough with mobile right now. That’s probably not the case. This report contains ten reasons why mobile matters right now – and why we recommend crafting a forward thinking mobile roadmap as part of your integrated communications planning.
  • In our subsequent mobile reports, you can expect to find strategic recommendations on utilizing search and SMS, entering the world of apps and social-mobile platforms, as well as leveraging mobile for ecommerce initiatives (think next generation barcodes and couponing).

Our Mobile Marketing Overview is just a start – and you’ll find even more insights as the series continues this summer. Mobile may not be a fit for every marketing program today, but it’s getting to the point where it should always be considered. Read the blog and follow us on Twitter all summer to learn how you can make the most of the increasingly mobile-centric marketing future.

1

I just downloaded the mobile marketing overview. I look forward to reading it. I am positive that mobile marketing and SMS marketing will become more popular and accepted in a very short time. That is why now is the perfect time to get a head of your competition if you want to use mobile marketing in your business.

Comment by Devin McMillanOctober 5, 2010 @ 9:05 pm
2

considering that the mobile industry is worth over $1 trillion…that there are over 4 billion unique mobile users (and growing) in the world not to mention the countless hundreds of millions people pay to have news delivered to their phone as well games, apps etc mobile marketing is one of the fastest growing revenue industries

Your report is great and i’ll definitely be linking back to it in order to provide more evidence on the power of mobile marketing

Comment by mobile mass moneyMarch 16, 2011 @ 7:36 pm
 
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