Mobile commerce is in its infancy, with relatively few consumers making purchases directly from their mobile devices, and relatively few retailers and marketers offering an easy way for consumers to do so.
While they may not be purchasing (yet), consumers are increasingly shopping via mobile handsets, such as researching products and services before completing transactions in stores or online. Coupons delivered via mobile media are sending more consumers to stores, and several competing formats of mobile barcodes are delivering product information largely to smartphone users.
The accelerated intersection of mobile, local, social and commerce is erasing the distinction between online and offline environments and holds major promise for retailers. In this sixth and penultimate POV in a series on mobile marketing, we review the state of mobile shopping and some notable ways marketers are using barcodes and coupons.
The potential of mobile phone for marketing purpose is just recently realized. As a result, there so much buzz surounding the mobile marketing industry. With the current user of mobile phone assumed to be 5 times larger than the internet users, How long would the mobile marketing industry take to over the internet ?
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http://mobilemonopolymarketingnews.com
Interesting article, and I totally agree with Fiona and JT. I recently came across a viral video from NYU Stern that reminds me of this exact topic of companies trying (needing) to react to social media, and Twitter in particular (the part in the video about misusing Twitter is actually pretty funny – http://www.youtube.com/user/NYUSternExecEd).
Seems like Stern is hosting a summit to discuss this exact topic of getting companies to understand how they can use social media (and that they HAVE TO to survive). Sounds promising…
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