June 13, 2011 8:17 am

7 Ways to Fuel Fandom on Facebook – a Report from 360i

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Today we are excited to release a comprehensive report that uncovers 7 Ways to Fuel Fandom on Facebook. Four years ago, official brand pages on Facebook were quite rare. Today, not only are most major brands on Facebook, but their total fan numbers have skyrocketed. In fact, top brands now manage communities that reach upwards of 20 million members.

The challenge for marketers is to maintain the steady growth of their communities while still attracting those valuable fans who remain eager to engage with your brand long past that initial click of a “Like” button. Read 360i’s latest POV to learn seven ways brands can grow their fan bases on Facebook.

» Download the complete report [PDF]

1

Really good article & presentation.
How do you kick-start a new fan base from scratch? I know incentives are a great way to launch, but if you’re on a limited budget what can you do other than to directly invite people?

Comment by Daniel RajkumarJune 17, 2011 @ 10:26 am
 
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